"I was swiped by Wuhan cherry blossoms before, and I took the subway to Hongkou Stadium to see it, but the cherry blossoms in Shanghai had not yet bloomed at that time. "I was planted with a cherry blossom viewing note in the middle of the week, but it rained on Friday, and by the time I went to the field on the weekend, many of the flowers were gone. Since March, the enthusiasm for flower viewing in Shanghai has been high, but many citizens have mentioned the experience of "flower-viewing and thunder" in interviews.
A few days ago, the Shanghai Meteorological Bureau settled on the Dianping platform to provide flowering forecasts and cherry blossom viewing strategies for hot cherry blossom viewing spots in Shanghai on a rolling basis, providing citizens and tourists with more authoritative and accurate local "flowering forecasts".
Spring cherry blossoms are greatly affected by meteorological factors, and even in the same city, the difference of a few days in time will lead to differences in the blooming state of the flowers. However, there is often a "time and space gap" between the online guide and the actual itinerary, which leads to many citizens "jumping into the air" in the process of offline flower appreciation. On content platforms such as Dianping, in order to avoid similar "flower appreciation oolong", many netizens have become "flower appreciation informants" to share local "real-time flower information". From now on, users only need to search for "cherry blossoms" on the Dianping App to enter the "Shanghai Meteorological Bureau x Dianping Cherry Blossom Season Activities" page to browse the official flower-viewing information released by the Meteorological Bureau and the basic information of popular cherry blossom viewing spots.
"At present, most of the cherry blossoms at Tongji University are still in a state of flower bones, and it is expected that the peak bloom period will start on April 6 and enter the flowering period on April 11. The reporter found that compared with the "wild real-time flower news" shared by netizens, the flowering information released by the Municipal Meteorological Bureau on Dianping is more accurate to different stages such as flower bones, blooming flowers, and falling flowers, and is predictive. In this regard, Zhou Yu, a staff member of the Shanghai Meteorological Bureau, introduced: "The flowering period refers to the time when the flowers are in full bloom, and we use historical data accumulation to construct a big data model for scientific prediction, which can accurately predict the flowering time of different stages and provide forward-looking reference for travel during the flowering season." ”
"By cooperating with Dianping, a local lifestyle content platform, the Bureau of Meteorology can more efficiently provide official flower-viewing information to citizens and tourists through online and offline channels. Zhou Yu said. On the event page, the Shanghai Meteorological Bureau has jointly launched the first "Shanghai Cherry Blossom Viewing Strategy" with Dianping, forecasting the flowering period of 21 "Internet celebrity" cherry blossom check-in points in Shanghai. Zhou Yu also revealed that this year's forecast of flowering is 7-8 days later than last year, due to the low temperature and rainfall at the end of February, which also led to some citizens rushing to enjoy the flowers but "disappointed". In addition to online forecasting, during the Qingming Festival, the Shanghai Meteorological Bureau also teamed up with Dianping to carry out offline activities in Gucun Park, a popular cherry blossom viewing spot in Shanghai, and sent a physical version of the "Shanghai Cherry Blossom Viewing Strategy" to tourists.
The relevant person in charge of Dianping said that in recent years, various new travel trends have been emerging on the platform, which has attracted the attention of young people, and "watching real-time flower news before going out to enjoy flowers" is another embodiment. As the birthplace of such new trends, Dianping continues to provide relevant activity information for young people, and encourages users to share note-taking strategies to meet the various needs of young people in the whole chain before, during and after the trip. "The cooperation with the Shanghai Meteorological Bureau has enabled the platform to fill in the gaps in official information on the basis of UGC local life content, thus becoming a more comprehensive online 'local life book'. ”
Text/Image: Mao Xinhui
Editor: Li Ling
Some of them are courtesy of the interviewees
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