New Zealand grass-fed beef and lamb originates from New Zealand's lush pastures and is nature's purest gift. In order to give consumers more opportunities to taste the delicious taste of New Zealand's grass-fed beef and lamb and experience the taste of high-quality ingredients, from April 1 to April 30, the New Zealand Beef and Lamb Association (hereinafter referred to as the "Association") has partnered with Alimentari, a well-known restaurant chain in Shanghai, to launch a limited menu of "A Taste of Nature" in five of its popular stores. During the event, chefs will use high-end New Zealand grass-fed beef from Silver Fern Farms, New Zealand's leading red meat exporter, and high-end New Zealand grass-fed lamb from the Purs brand, a subsidiary of the Arantz Group, the largest lamb exporter, to create fusion dishes inspired by New Zealand's natural landscapes and fully reflect the unique flavours of New Zealand. Known as the "Nature's Nutrition and Energy Pack", New Zealand's grass-fed beef and mutton is naturally low in fat and sodium, and rich in high-quality protein, minerals and B vitamins, aiming to bring health and delicious enjoyment to the table of Chinese families.
"A Taste of Nature's Feast" event poster
New Zealand, one of the world's largest producers of grass-fed beef and mutton, is known for its pristine grazing environment and strict food safety regulations. Thanks to the unique natural environment, New Zealand's cattle and sheep grow up in a vast pasture 365 days a year, enjoying fresh air and abundant natural pastures, which creates a unique high-quality grass-fed delicacy - the rich meat taste is closer to the natural taste, and at the same time has a light grassy aroma. At the same time, the New Zealand government implements strict supervision of animal husbandry, prohibiting the use of growth hormones and unnecessary antibiotics in the growth process of cattle and sheep, maintaining the purity and naturalness of meat quality, and ensuring food safety and animal welfare.
In addition, New Zealand's livestock industry emphasizes sustainability, and farmers have adhered to the concept of "taking from nature, giving back to nature" for generations, regarding themselves as the "guardians" of the land, focusing on water conservation, soil conservation, etc., to minimize the impact on the environment and ensure the long-term sustainable development of natural resources. According to the results of a 2022 study on the life cycle carbon footprint of the beef and mutton industry led by global experts, New Zealand has one of the lowest carbon footprints for the red meat industry in the world. New Zealand's grass-fed beef and lamb is being highly praised by consumers around the world for its excellent quality and sustainable production methods, and enjoys a good reputation in the international market.
Michael Wan, Head of Marketing of the New Zealand Beef and Lamb Association, delivered a speech
In addition to cooperating with well-known restaurants, the association also cooperated with Shen Hongfei (nicknamed "Shen Ye"), the general consultant of the "Bite of China" food documentary and the initiator of "Shen Ye Canteen", Tian Xue, a well-known nutritionist, and Shi Jie, a senior media person, to deeply interpret the characteristics of New Zealand's grass-fed beef and mutton through the "Shen Ye Canteen" column. In the show, they discussed how to combine health and deliciousness, leading the audience to experience the natural scenery of New Zealand and the quality of beef and mutton more intuitively. The content of this episode of the program has been simultaneously launched on Douyin, Weibo, and Bilibili platforms on April 1.
《沈爷食堂》嘉宾线下品鉴会对谈
Kate Acland, Chair of the New Zealand Beef and Lamb Association, said: "China is one of New Zealand's major export markets for grass-fed beef and lamb. Through such activities, we hope to bring New Zealand beef and mutton into the lives of Chinese consumers and bring them closer to local consumers. Let more Chinese gourmets understand and recognize the unique value of New Zealand's grass-fed beef and mutton, promote the consumption of grass-fed beef and mutton, and enhance the cooperation between China and Singapore in the field of red meat trade. ”
Kate Acland, Chairman, New Zealand Beef and Lamb Association
(图片来源:Claire Toia-Bailey)
Recently, Ardi Barnard, Consul General of New Zealand in Shanghai, Richard Dunsheath, Commercial Consul of New Zealand in Shanghai, and representatives from the New Zealand Beef and Mutton Association, meat exporters, distributors and media, a total of more than 30 people participated in the "Feast of Nature" New Zealand grass-fed beef and mutton tasting activity.
In the future, the association will continue to strive to enhance the brand awareness and image of New Zealand beef and mutton among Chinese consumers through various marketing activities, strengthen cooperation with local importers, retailers and catering industry in China, and ensure that high-quality New Zealand beef and mutton products can enter the Chinese market efficiently and stably to meet the needs and tastes of more and more consumers.