As an important building decoration material, ceramic tiles are widely used in various types of buildings such as residences, commercial complexes, star-rated hotels, high-end office buildings, and large public venues. Its rich variety of colors, excellent physical properties and artistic expression make ceramic tiles an indispensable part of modern architectural decoration. Despite the slowdown in the overall growth rate of the industry, the market demand still maintains a certain resilience, especially in the fields of green buildings, prefabricated buildings and old renovation projects, high-quality, environmentally friendly and energy-saving ceramic tile products still have a broad application space.
Regional clusters and industry-leading brands
Guangdong Province has always been the core of China's ceramic tile industry, among which Foshan and Dongguan are particularly prominent, forming a number of ceramic tile production bases with international influence. In particular, Foshan ceramics, with its profound historical heritage, advanced manufacturing technology and extensive market coverage, not only occupies a leading position in China, but also sets a benchmark in the global ceramic market. The leading brands in the industry, such as Marco Polo tiles, Guanzhu tiles, Mona Lisa tiles, etc., have achieved steady performance growth through precise product positioning, continuous R&D and innovation, strong brand influence and diversified sales channels, and led the entire industry to develop in the direction of higher quality, more environmental protection and more personalization.
Top 10 Chinese ceramic brands
The following is based on the data released at the 20th China 500 Most Valuable Brand Conference, a simple inventory of domestic mainstream ceramic tile brands. The 10th place on the list is Chang'an ceramic tile and rock slab, which has three modern large-scale green intelligent ceramic production bases: Hunan Hengyang new building materials intelligent manufacturing production base, Guangdong Zhaoqing rock slab R&D intelligent manufacturing base, and Guangdong Zhaoqing ceramic intelligent manufacturing production base.
Dajiang Ceramic Tiles ranks 9th, headquartered in Foshan, a brand of General Ceramics Group, and Asia Tiles ranks 8th, headquartered in Shanghai, with 4000+ global business outlets.
Summit Ceramic Tiles ranked 7th, launched the 1812 wide rock slab, Wenyi school, collector's luxury stone series, and Weimei L&D ceramics ranked 6th, which is the main brand of Guangdong Jiamei Ceramics Co., Ltd., a subsidiary of Weimei Group.
Oushennuo ranks 5th, mainly engaged in high-end ceramic tile technology research and development, customized production and sales, with more than 1,000 products, and Xinzhongyuan ceramics ranks 4th, focusing on user value, committed to creating a sense of design and personalized living space for consumers, with more than 2,000 terminal stores.
Mona Lisa Ceramic Tiles ranked No. 3, with products covering ceramic tiles and ceramic sheets, large slabs, rock slabs and other categories, and built more than 4,000 terminal stores across the country; Guanzhu Tiles ranked No. 2, belonging to the New Pearl Group, is the world's most advanced supplier and brand of architectural ceramic wall and floor tiles, with more than 50 automated intelligent production lines and 3,000 distribution outlets.
Marco Polo ceramic tiles ranked first, with a brand value of 85.692 billion yuan, and its products are exported to more than 130 countries and regions around the world. It has established five production bases in the world, which are located in Dongguan, Guangdong, Qingyuan, Fengcheng, Jiangxi, Rongchang, Chongqing and overseas. The products cover all categories such as matte tiles, polished tiles, glazed tiles, interior wall porcelain tiles, ceramic rock slabs, granite, etc., with annual sales of nearly 10 billion.
Guide to the consumption of ceramic tiles
First of all, consider the basic indicators such as wear resistance, slip resistance, water absorption, and radioactivity of ceramic tiles to ensure the durability and safety of the product. On the basis of ensuring quality, compare the prices of different brands and products of the same grade. Then choose the style of ceramic tiles according to personal aesthetic preferences and home decoration style, and consider the paving effect of tiles and the coordination with the overall tone and furniture of the interior. You can go to the physical store to see the real tile in person and feel the texture and color. Finally, the after-sales service system of ceramic tile brands is investigated.
China's ceramic tile industry is in a key node from the scale expansion to the transformation of quality and efficiency, related enterprises not only have to deal with the short-term pressure brought by market fluctuations, but also to grasp the long-term development trend of the industry, continuous innovation and change, to meet the needs of consumers diversification, high quality, so as to win a more stable market position in the era of stock competition.