Recently, the news of a kindergarten parent-child activity has sparked heated discussions on the Internet. Parents are required to prepare Nongfu Spring bottles for their children and keep the plastic paper label. Behind the business of this regulation, it has triggered in-depth thinking about the purity of brand marketing and education.
The requirements for parent-child activities in the kindergarten are obviously part of Nongfu Spring's marketing strategy. While this has helped the brand spread, it has also sparked dissatisfaction and concern among parents who question whether the brand is using their children for marketing.
This incident provokes reflection on the relationship between brand marketing and educational purity. Parents should be rational about business practices, and kindergartens should ensure the purity of educational activities. In the future, parent-child activities should focus more on children's growth experience, rather than simple commercial promotion.
Netizens expressed different opinions on this.
Some people questioned whether kindergartens were influenced by the interests of brands, and worried that marketing activities would affect the purity of education. On the other hand, it is also believed that the choice of Nongfu Spring bottles may be due to the consideration of ease of management for the organizers.
"How did it all infiltrate the kindergarten?"
"Why can't I unify the shape? Can't I use other brands?"
"If it's my child, I'm not used to it at all, so I just buy a few more bottles of other brands and let the child take it. ”
At the beginning of April, Longshan Spring had already achieved a counterattack with the help of Oriental Leaves.
On the 1st and 5th of this month, Oriental Leaves launched a total of 100,000 items of Oriental Leaves Spring Limited Longjing Tea twice in a row, and they were sold out. The first batch of 50,000 boxes was sold out in 17 hours, and the second batch, 50,000 boxes were sold out in just one hour. Longshanquan E-commerce Center issued a letter of thanks for this, saying that the speed of Oriental Leaves is unprecedented in sales. Obviously, it is of great significance that Oriental leaves have broken records so far. This move not only improved Nongfu Spring's public opinion environment, but also enhanced its brand influence.
In the context of business competition, brands should be cautious in their marketing activities to avoid adverse effects on the educational environment and children. At the same time, it is hoped that in the future, there will be more parent-child activities that focus on children's growth and educational value, so as to provide a better environment for children to grow up.