A few days ago, some netizens broke the news that Lei Jun rode on the Xiaomi SU7 delivery day, and it was suspected that white objects had fallen. After the video was posted on social platforms, it sparked heated discussions, and some people speculated that the screws fell off. In this regard, Xiaomi's public relations response said that after on-site investigation, there were indeed particle impurities that adhered to the wheels to celebrate the delivery ceremony, and then fell naturally, rather than the screws that netizens were worried about. Lei Jun also commented on this that now everyone is using a magnifying glass to look at Xiaomi cars, and there is a lot of pressure.
I have to say that Xiaomi cars are very hot now, not only the traffic that splashes on the sky, but also the offline onlookers are also blocking the store. And the more people pay attention, it is naturally equivalent to being exposed under a magnifying glass. It seems that earlier, in fact, some netizens exposed that the seats of the models in the Xiaomi showroom were pulped, bulging, and even peeled.
At that time, the sales response was that the white seat leather of the Max version is a pure natural material, and the wear resistance is worse than that of imitation leather, and there are too many people looking at the car recently, far more than the normal use, so it is dirty, and the light-colored seats will be dyed by jeans and left stains.
Later, the official also responded that the Xiaomi SU7 seat appeared "slurry" mainly because of the need to experience high-frequency riding of thousands of people in a single day.
Up to now, Xiaomi SU7 has been officially launched on March 28, and the official announcement has exceeded 100,000 people at present. High popularity is naturally a good thing, as a marketing leader in the technology industry, I am actually not surprised that Xiaomi Auto as the "last new force" can be an instant hit. But in addition to the heat, a series of problems presented by the product itself also need more attention. In addition to the "supervision" of Xiaomi cars with the sharp eyes of netizens holding magnifying glasses, the delivery cycle of Xiaomi cars is also a major problem, the more orders, the longer the delivery time, it is reported that the current delivery cycle of some models has been as long as 8 months. Such a long delivery time may have a certain impact on the future sales trend.