In 2024, with the continuous growth of China's new energy industry chain and the continuous upgrading of technical strength and intelligent configuration, the new energy market will officially enter the second half, and the competition will become more and more fierce.
A new threat to the luxury car market
"Luxury leapfrogging", "Comfortable 'potential' evolution" and "million-level comfort" are the labels that DENZA has attached to its new DENZA N7. Generally speaking, the deeper the traces of a core value point in the hearts of users, the more competitive it is in the competition of similar brands. Enterprises are very happy to continue to cultivate a value point in their operations, and eventually form a "brand label" in the minds of consumers, and the same is true for DENZA.
On April 1, BYD's luxury brand DENZA launched the all-new DENZA N7. A total of 4 versions of the new car have been launched, which have been streamlined compared with the 6 versions of the old model, but a new version with a range of 550 kilometers has been added, and the overall price range has also dropped to 239,800 yuan to 329,800 yuan.
As the opener of the second half of intelligence, the DENZA N7 uses many new technologies, such as dual-gun fast charging, cloud chariot and CTB battery-body integration technology, all of which are new technologies that have invested a lot of money in research and development. Based on the above, the all-new Denza N7 has been comprehensively upgraded, trying to roll the new car's intelligent driving and comfort to a new height.
According to the official statement, the all-new DENZA N7 is the "preferred model for young families", and the all-round upgrade of the perception system brought by software and hardware makes the all-new DENZA N7 have stronger advantages in the same class of models.
According to Zhao Changjiang, Chief Co-creation Officer of DENZA Auto, the all-new DENZA N7 is equipped with the "Eye of the Gods" high-end intelligent driving assistance system, and is equipped with 33 sensors, including dual lidars, to support high-speed piloting, urban piloting, short-distance valet parking, dead-end road parking and other full-scene driving assistance.
In fact, including parking on the broken road, narrow road traffic, etc., many of the above are the functions that BYD's million-level luxury cars such as the U8 have in the future. What's more, the above-mentioned intelligent hardware and software are standard and free to use on the new DENZA N7. Zhao Changjiang also said that Denza's high-speed NOA can be used in more than 40 cities from the beginning of delivery, and this year's Q4 will cover the whole country, and the urban NOA has been opened in Shenzhen in March, and will be pushed to all users at the end of April.
In the past, in the era of traditional fuel vehicles, independent brands have made many attempts and explorations on the road to conquer the high-end market, but the high-end market is still occupied by some joint venture brands and luxury brands. In the age of electric vehicles, this situation is broken. After years of technological accumulation, Chinese luxury brands are catching up. The all-new Denza N7 is an example of this, which has achieved a breakthrough in the premium strategy in terms of product positioning and price, which poses a threat to the market position of traditional luxury cars.
The configuration is aggressive, and the price is conservative
However, Chinese car companies, including Denza, have broken into the position, and the "cake" that can be shared in the luxury field is getting smaller, and how to grab a piece of the cake, the new Denza N7 has its own tricks.
When buying a car, many consumers often talk about "buying for home". So, what is a family car? In the literal sense, "family car" is to take care of the needs of everyone in the family as much as possible, so whether it is in the configuration or the overall design, there is a very heavy bias.
In terms of design, the all-new DENZA N7 adopts a new front face design, with the blessing of a low-lying posture, the appearance is not bloated and greasy at all, and the visual appearance is also more poised for strength, which is more in line with the aesthetics of young people and young families.
In the transformation stage of the car in the era of smart electric vehicles, the requirements of users have not completely changed, and the exquisite and comfortable experience that luxury cars should have is still the basic attribute. In terms of the demand for family cars, the new Denza N7 is equipped with the Yunnan-A system, which has been upgraded from the previous single-chamber air suspension to a dual-chamber air suspension, and the subframe has been upgraded to all-aluminum alloy materials.
So far, the all-new Denza N7 has also become the only model with an intelligent dual-cavity air suspension + aluminum alloy subframe + CTB battery body integration technology with a price of less than 1 million. After the chassis upgrade, the all-new DENZA N7 will greatly improve the experience of filtering/rebound suppression/comfort in handling bumpy road sections, lateral support for high-speed exit/entry corners, and passability in complex road conditions.
If it is the second car of the family, it is mainly comfortable to travel, and you can purchase the 550 intelligent driving Pro with a limited-time equity price of 231,800 yuan, with Yunlin-C, DiPilot100, intelligent cockpit, comfortable double row, etc., according to demand, you can add 10,000 yuan to upgrade the high-end intelligent driving all-you-can-enjoy package for a limited time, with DiPilot300, which is the first choice for intelligent driving comfort.
If it is the main car of the family, considering the balanced strength such as battery life, then buy the 702 intelligent driving Pro version with a limited-time equity price of 251,800 yuan, with Yunlin-C, DiPilot100, intelligent cockpit, global 800V high-voltage system, 702km ultra-long battery life, Comfortable double row, etc., can be added by 10,000 yuan to upgrade the high-end intelligent driving all-inclusive package according to the demand for a limited time, with DiPilot300, which is the first choice for the main family smart enjoyment, and at the same time, it can also be added by 10,000 yuan to upgrade the Yunlin-A for a limited time, with a million-level comfortable experience, it is the first choice for the ultimate comfort of the main family.
In terms of performance, DENZA is also starting to become more aggressive. The all-new DENZA N7, which is based on the upgraded version of the e-platform 3.0, adopts the world's first mass-produced 8-in-1 high-performance silicon carbide electric powertrain. Taking the all-new Denza N7 four-wheel drive model as an example, this model adopts front and rear dual motor drive, with a maximum power output of 390kW/670Nm, and it only takes 3.9s to accelerate from 0 to 100km/h. With the assistance of the million-class chassis, the new DENZA N7 Elk has also reached a maximum passing speed of 81.3km/h.
Purchase the 630 four-wheel drive intelligent driving Max version with a limited-time equity price of 281,800 yuan, with Yunlin-A, DiPilot100, intelligent cockpit, global 800V high-voltage system, 630km long endurance, 3.9 seconds acceleration, comfortable double row, etc., which can be increased by 10,000 yuan according to demand for a limited time to upgrade the high-end intelligent driving all-inclusive package, with DiPilot300, which is an all-round strength version with sufficient budget, with five pairs of strength in the world.
When it comes to electric cars, range anxiety and energy supply anxiety cannot be avoided, after all, many family cars now have to meet the needs of users for suburban travel from time to time. In response to efficient energy replenishment, the all-new DENZA N7 not only comes up with 800V high-voltage platform architecture technology, but also is equipped with dual-gun overcharging technology, which can be charged separately or at the same time by two fast charging ports, with a maximum power of 230kW for dual-gun charging, and a maximum charging mileage of 350km in 15 minutes and 100km in 4 minutes. Even for long-distance travel with battery life anxiety, the time spent by users drinking a cup of coffee in the service area can replenish energy for hundreds of kilometers, making long-distance travel more relaxed.
Nowadays, the competition in the 300,000 yuan new energy vehicle market is fierce, and vehicle information has become more transparent. At this price point, consumers' demand for new energy vehicles has become more concrete and personalized, and household comfort, intelligence, control, and service are often indispensable, and the new Denza N7 not only "beats" the price, but also fully welcomes the new year with the quality of luxury travel, allowing consumers to buy high-value products at a more reasonable price, and its advantages are very prominent on the whole.
To have strength, to have strength, to have background, to have a background
Nowadays, intelligent assisted driving has become the standard configuration of current cars, and consumer perception is becoming more and more obvious, which is a great test of vehicle software and hardware configuration and technical strength. There are many intelligent cars on the market, and we must have a set of standards to judge, such as being fast, being able to read minds, etc.
It is worth noting that thanks to the in-depth integration of intelligent driving, intelligent driving chassis and intelligent cockpit, the all-new DENZA N7 is not only firmly in the first echelon of intelligent driving, but also the model with the best driving quality and comfort in its class.
The all-new DENZA N7 is equipped with the DiLink system, equipped with a 6nm process chip, a 5G intelligent network system, and a smart six-screen display, making every trip full of fun. At the same time, the all-scene intelligent voice has been upgraded with new functions such as voice shortcuts, multi-vehicle smooth connection, DENZA treasure box, and DENZA sound activity, so that you can command everything with your mouth.
Not only that, as introduced at the beginning, the all-new DENZA N7 is equipped with 33 integrated driving and parking sensing hardware, such as dual lidars, high-precision millimeter-wave radars, and 8 million front cameras, and with the self-developed intelligent driving domain control platform, it can realize high-end intelligent driving navigation and valet parking on high-speed/fast/urban roads.
BYD's engineers have deeply studied the habits and usage scenarios of users, and in order to solve the problem of parking for users, there are as many as 200 experimental scenarios and more than 100,000 experiments. Compared with other new EV manufacturers that are "working alone", BYD's technical background, marketing channels, and quality management system processes accumulated over the years can serve as a strong support for DENZA in the new era.
With its strong technical strength and innovation capabilities, DENZA has accelerated the intelligent upgrading of the automotive industry, making it a reality that luxury cars are also "Made in China". The all-new DENZA N7 makes the high-end not only shouting slogans and heap configurations, but also making other people's top configurations standard with its silky and ultra-sensory interactive smart cockpit experience, customized exclusivity, humanization of all aspects of the car machine, and cross-terminal full ecology. So far, the all-new DENZA N7 has broken the boundary of intelligence + electric on top of the essence of travel, and evolved into a "mobile intelligent space". 【iDailycar】