The new product launch conference is referred to as the launch conference. For companies, holding a new product launch is one of the important means to contact and coordinate the relationship with customers.
A new product launch event usually invites relevant customers or prospects to meet together at a specific time and place to launch a new product. For enterprises, the process of launching a new product is very important. Since the company's new product launch is related to future sales, a reasonable or even sophisticated process planning will have a positive impact on the new product launch.
At the new product launch conference, we can use the HI on-site interactive system large-screen on-site interactive system to carry out on-site sign-in, lottery, interaction and other functions, which is not only simple and fast to achieve, but also has a very good on-site interactive effect.
Hi live is a simple, free and fun on-site interactive large-screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., which has ranked first in the Baidu index for several consecutive years among similar products in the market, serving 300,000 activities every year, and more than 100 million people around the world have participated in Hi live activities.
At present, we have covered many mainstream scenarios such as commercial activities, corporate activities, industry events, wedding ceremonies, campus activities, restaurants and bars, retail stores, etc., and provided digital on-site marketing solutions for many key industries (real estate, home furnishing, automobile, insurance, tourism, hotels, and catering). The mainstream functions cover dozens of on-site creative interaction methods such as invitation, registration, sign-in, games, competitions, lucky draws, red envelopes, voting, scoring, questionnaires, messages, and rewards, and open up various marketing ecosystems (WeChat, Official Account, Enterprise WeChat).
1. Theme confirmation stage
The importance of the theme to the conference is self-evident, and a good theme means a strong appeal and communication.
The positioning of the press conference itself determines the direction of the entire event planning and publicity, which needs to be communicated with the boss repeatedly. After confirming the direction, the theme of the conference will be determined based on the characteristics of the product itself and the hot spots of social concern. Prepare the core keywords, write a good copy, and warm up in advance.
Second, the press conference process planning
1. Sign-in desk
1) Scan the QR code at the sign-in desk to sign in
2) Sign-in on the large screen interactive sign-in: sign on the interactive screen, and there will be image collection at the same time, when the activity is opened, the sign-in image will be put into the big screen, which is cooler.
2. Interactive area
Red Envelope on the Hour: Red Envelope Rain
Click on the red envelope rain on the mobile phone to participate in the online grabbing of red envelopes (gifts), and the lively and festive interface warms up the scene
Feature Highlights:
1. Two styles to choose from
(1) Default style: the default red envelope rain effect, the big screen from top to bottom constantly drops ingots, gold coins, lottery tickets, users on the mobile phone constantly click on the mobile phone screen, click on the chance to win!
(2) God of Wealth to Style: The big screen effect is a God of Wealth constantly throwing gold coins, gold coin treasure chests, etc. are constantly thrown out and falling, festive background style, very suitable for various festive occasions.
2. The odds of winning can be set
You can set the probability of winning, when the red envelope rain participates on the mobile phone, it is necessary to constantly click on the dropped ingots, treasure chests, gold coins, vouchers and other elements, and it depends on the probability if you win the lottery after clicking.
3. Enhance the atmosphere and be highly interactive
Full welfare award artifact, direct distribution of WeChat red envelopes, real-time arrival of red envelopes to WeChat change, the star function of the annual meeting atmosphere warm-up, everyone has to grab red envelopes, and you can quickly enhance your popularity at the annual meeting of the company. For example, some outdoor activities, exhibitions, promotions in the mall and other activities that attract people and quickly increase popularity use this function to work wonders. Red envelopes rain on the big screen and mobile phone at the same time, compared with the traditional WeChat group red envelopes, the atmosphere is more intense, the sense of participation is stronger, and the avatar and nickname (name) of the user with the best luck will be displayed on the big screen after the game.
Shake the game
Shake Shake Interactive was first developed in the hi scene and quickly swept the major events across the country, when all the users at the same time frantically shook the mobile phone, the atmosphere instantly ignited. Support a variety of activities: tug-of-war, racing, dragon boat racing, yacht racing, etc. The elements are all customizable, and the infinite change of surprises and the atmosphere of the scene is a must-have part of the event.
Messages on the wall
On-site users send text/picture messages to the big screen, and the big screen message wall rotates the pictures and texts on the wall
Feature Highlights:
1. The large-screen message wall scrolls the messages sent by users at the event site from bottom to top, and the message wall function can send pictures, and a variety of wall skin effects can be selected;
2. Support anonymous mode, support manual and automatic scrolling, support message loop.
3. Zero-distance communication between the communication platform and the stage, and the message sent on the wall is updated in real time on the big screen.
3. The main process of the press conference
Warm-up video: It can be a corporate video, user interviews, etc
Moderator's opening remarks - keynote speech - product release - release ceremony - tea break - roundtable forum - Q&A / reporter interview - group photo of guests
The above links can be randomly combined according to the actual situation, and do not have to be exhaustive.
The following is an example of the shake interactive game to show you the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
Participants scan the QR code on WeChat to enter the shake to participate in the interaction, and the big screen displays the shake process and results in real time.
2. Function settings
- Go to the interactive function settings and select "Shake" to set the relevant settings
- Click on "New Shake", select "Team Mode" and set up the game round
(1) Basic settings:
Round title, time of the round, final display ranking, etc
(2) Add a team and set up a team
There is no limit to the number of teams that can be added, and up to 10 teams can be displayed on the big screen
(3) Advanced settings
(1) Personalized Interface Theme & Event Music
A variety of themes to choose from (if there is a price tag, you will need to pay to use it)
(2) Add prizes
Prizes will be distributed according to the interactive ranking
The prizes are divided into physical prizes and cash red envelopes (the minimum amount of a single red envelope is 1 yuan), and a variety of prizes can be added in each round of the game
3. Start the game
Click "Start" to follow the steps to participate and start the game
Or directly click "View Shake the Big Screen" at the bottom of the page to enter the shake page
Fourth, the effect demonstration
Big-screen display effect
Game Wait page
Game in progress page
Game over page
The effect of the mobile phone display
Select a team → Participate in the shake → Show Rankings → View leaderboards
So what problems should be paid attention to in large-screen interaction?hi live interactive platform summarizes the following issues:
1. Proficient process operation. The interactive game itself is relatively simple, and you only need to familiarize yourself with the entire game process a few times before the event, but there are still some users who will have some strange abnormal operations.
2. Some activities are relatively large, resulting in some users in the distance behind them not being able to participate in the event by scanning the QR code on the screen. Therefore, if the venue of your event is also relatively large, you can consider printing out the QR code in advance and posting it in some other locations so that everyone can participate.
3. On-site computer network. Because these on-site large-screen interactions are based on the network, some hotel network speed differences or network hijacking will cause the activities to not be carried out normally.
The above three questions are the three most important questions summarized by the hi live interactive platform according to tens of thousands of large-screen interactive activities, as long as the above questions are paid attention to the general activities, there will be no problems.