In mid-March, melons began to go on the market, and there was a rush to buy goods in Shandong and other places, the main melon producing areas, which can be described as "hard to find".
Melons are commonly cultivated in Spain, the United States, Iran and other countries, with China having the highest yield. Melons are also widely cultivated in mainland China, so which producing area is more popular with buyers? Which producing area is more suitable for melon prices?
According to the multi-dimensional data such as the supply and procurement heat of the one-acre field platform and the matching effect, the competitiveness of the main melon producing areas in the country is inventoried, and the competitiveness of Shandong Xin County, Shandong Fei County, and Shandong Hanting District are the top three producing areas with the highest competitiveness in melon producing areas in 2023, and the competitiveness index of Shandong Shen County, which ranks first, far exceeds the second and third places, with a competitiveness index of 2592, and the competitiveness indices of Shandong Fei County and Shandong Hanting District are 1187 and 787. And it can be seen that the top main producing areas are in Shandong Province, and Anhui, Shaanxi, Hebei and other provinces also occupy a large proportion in the ranking.
From the price point of view, it can be seen that the price index range in the ranking is between 100~300, the price span range is large, and the price index of Shandong Xin County, Shandong Fei County and Shandong Hanting District, which are in the top three competitiveness, are all in the middle range, which also shows the importance of suitable prices.
2023 one-acre melon production competitiveness list
Note: The 2023 one-acre melon origin competitiveness list is based on the number of melon producing areas in the 2023 one-acre field platform, the number of participants, the activity, the number of information matching and docking, the price and other dimensions of a comprehensive evaluation, and screened out the top 20 melon producing areas with the highest competitiveness. The higher the competitiveness index, the stronger the local competitiveness, and vice versa.
The price index is calculated comprehensively based on the price of origin, reflecting the average price level of different origins, the higher the price index, the higher the local price, and vice versa.
It is found that the top four melon producing areas are in Shandong Province and most of the buyers are from the northern region, and only Shen County and Shouguang City in Shandong Province have buyers from Shanghai, so it is suggested that they can expand to the southern region and expand the influence of melon brands.
The top three buyers in Shen County, Shandong Province come from the provincial capital city and municipalities directly under the central government, Shandong Shen County is the country's largest early spring facility melon planting base, Shen County melons are mainly concentrated in the supply from March to July every year, by 2020, the planting area of Shen County melons has reached 10,670 hm2, and the output has reached 850,000 tons. From the perspective of the distribution of buyers on the platform, the main buyers are distributed in the northern region, indicating that the market influence of Shen County melons is still slightly insufficient, and how to achieve annual production of Shen County melons can be considered.
The melon planting area of Feixian County, Shandong Province is 46,000 mu, with an annual output of 380 million catties and an output value of more than 1 billion yuan. From the source analysis of buyers, the vast majority of buyers in Fei County come from the province, and the rest are from Zhengzhou, Beijing, Xi'an, Shijiazhuang and other developed cities.
In addition, although the number of buyers in the two melon producing areas is different, most of the sources coincide, and it is recommended that melons in Hanting District and Shouguang City can make brand differences and play different characteristics.
Melons in Dangshan County, Anhui Province are more concerned by buyers in Henan, in addition to Xi'an, Hefei, Hangzhou and other provincial capitals buyers to buy, it is recommended that Dangshan County melons can be developed in the northern region.
Top 10 sources of buyers in the main melon producing areas
Note: The analysis of the source of buyers in the top five regions of melon origin competitiveness in the one-mu field platform in 2023 can reflect the differences in the source areas of buyers in different main melon producing areas.