At a time when the online car-hailing platform is constantly rolling in, an opponent hiding in the shadows is quietly approaching!
Recently, some ride-sharing platforms have introduced new ways to play and rules. From the screenshots sent by the driver, it can be seen that these new ways of playing are very similar to the previous online car-hailing platform's order-taking PK model, special exclusive orders, and intercity carpooling orders.
It's not just the rules, but now in the context of the involution between online car-hailing platforms, a previously inconspicuous opponent - Hitch is quietly breaking through the boundaries and starting to reach the hinterland of online car-hailing, becoming the biggest opponent of online car-hailing!
In a broad sense, ride-sharing is a form of shared travel, which refers to a ride-sharing service provider that publishes travel information in advance for the purpose of not making a profit, and shares the cost of the ride with people on the same travel route or provides free mutual assistance. Moreover, the industry's perception of ride-hailing and ride-hailing platforms is completely independent, and ride-hailing is completely isolated from ride-hailing at the regulatory and legal levels.
However, in the current market environment, the products of the two different tracks are becoming more and more similar, not only are there more and more professional hitchhiker drivers, but also teaching people to become professional hitchhiker drivers has become an industry.
Search for "hitchhiking" on the short video platform to see a variety of bloggers with nicknames for hitchhiking, and their personalities are all professional hitchhiker drivers or hitchhiker gods, if you observe these anchors in the live broadcast room for a period of time, you will find that most of these anchors will teach you "how to run a hitchhiker", "how to take big orders" and even teach you "how to register a hitchhiker platform", and even have their own paid fan base, fans can enter the exclusive fan group after paying, and the group will share plug-in order grabbing software, etc.
When asked whether hitchhiking is legal, these anchors will also explain, because according to the mainland's "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry", there is a certain limit on the number of ride-sharing times per day, usually 2~4 times. This means that the number of orders taken by the car owner in a day should be within this range, which is legal.
Although the management regulations can only receive 2-4 orders a day, but in the actual implementation of these professional hitchhiking drivers will not be strictly implemented in accordance with the regulations, the current hitchhiking platforms on the market have Hello hitchhiking, Didi hitchhiking, tick hitchhiking, as well as a variety of regional niche hitchhiking platforms, these platforms are not connected to each other.
If a professional hitchhiker picks up 3 orders on the A hitchhiking platform, then picks up 3 orders on the B hitchhiking platform, and then picks up 3 orders on the C hitchhiking platform, then the driver actually receives 9 orders a day, according to the guidance, this actually constitutes an illegal operation, but at the actual level of supervision and law enforcement, it is often only based on the number of orders received by a platform where the driver registers to take orders, which gives these drivers a legal loophole that can be drilled, and professional hitchhiking drivers are born"Illegally operated" cars.
Supervision is not perfect, professional hitchhiking drivers play a side ball, but capital is profit-seeking, whether it is online car-hailing or hitchhiking, capacity is the core competitiveness, for the platform, these professional hitchhiking drivers are their core capacity, in order to retain these core capacity, there is the above-mentioned, now some hitchhiking platforms have launched a PK model similar to the online car-hailing platform, preferential exclusive single, intercity carpooling and other products.
The reasons why ride-hailing platforms launch these ride-hailing platform products are actually based on two considerations:
1. In the context of the increasing proportion of professional hitchhiking drivers in the hitchhiking platform drivers, the hitchhiking platform also needs to stabilize the transportation capacity to retain drivers.
2. Under the erosion of low-cost products on the online car-hailing platform, the price advantage of hitchhiking is disappearing, and in some exclusive orders, the price of hitchhiking is even higher than that of online car-hailing, so the loss of passengers is also forcing the hitchhiking platform to reduce the freight rate.
Therefore, when the ride-hailing platform launches the order-taking PK model, its core is to lock in the high-quality capacity of the platform, and the driver platform with high-quality score services will definitely give priority to allocating these high-quality orders to these drivers.
For those unstable drivers, the hitchhiking platform is also trying to reduce the freight rate to attract passengers to maintain the number of orders received by this part of the drivers.
According to the current driver's feedback, in terms of product design, the platform automatically carpools, and there are 4 or 6 seats to choose from. In addition to intercity carpooling, the special and exclusive orders launched by the ride-hailing platform are also in the eyes of drivers to reduce prices in disguise.
According to the screenshot of the order provided by the driver, at present, in the Pearl River Delta region, the unit price of the kilometers of the special exclusive order is about 0.8-0.9 yuan per kilometer. Last year, the unit price was about 1.1-1.2 yuan per kilometer.
The ride-sharing platform optimizes the product structure through multiple strategies and continuously launches new products, in the final analysis, to stabilize drivers and ensure market share. Drivers avoid the restrictions on the upper limit of hitchhiking orders through multi-platform orders, and the trend of hitchhiking professionalism is becoming more and more obvious.
At the same time, as some leasing companies take advantage of such loopholes to recruit professional hitchhiker drivers, the boundary between professional hitchhiker drivers and black car drivers is becoming more and more blurred, which is a new test for regulation.
Under the strong supervision of various places, the road to compliance of online car-hailing is becoming more and more stable. The emergence of professional hitchhiking is quietly breaking through the boundaries of online car-hailing, and in the wave of strict investigation of illegal vehicles across the country, how far can professional hitchhiking go? I believe the answer will soon be revealed.