A good corporate culture can help enterprises improve their core competitiveness, enhance their management level, and enhance employees' sense of identity and belonging to the enterprise through the construction of corporate culture, so as to play their role in daily work, realize their own value, and then promote the development of the enterprise, so as a manager to realize that the construction of corporate culture is a key factor to enhance the competitiveness of enterprises and affect the development of enterprises, and give full play to the role of corporate culture in enterprise management in daily work.
First, the importance of corporate culture construction
Corporate culture is the key factor for enterprises to enhance their core competitiveness and promote their own development, in enterprise management, from the positioning of the spirit of enterprise to the realization of the corporate vision, from the positioning of the development strategy to the establishment of management concepts are closely based on the construction of corporate culture, a good and healthy corporate culture can improve the enthusiasm of employees, can create a good working atmosphere for them, employees can devote themselves to the work of subjective creation, lay the foundation for personal development, and at the same time create benefits for the company, promote the development of the enterprise, but in the construction of corporate culture should also pay attention to its existing problems and influencing factorsCombined with the actual situation of enterprise management to solve in a timely manner, as an enterprise manager in the construction of corporate culture to play their own role, so that the construction of corporate culture to play the greatest effect.
2. Problems existing in enterprise management
The most important thing for the development of an enterprise is to carry out good enterprise management, but there are still problems that cannot be ignored in the current enterprise management, such as: the personal quality and ability of managers, the problems between employees and enterprises, etc. Therefore, in enterprise management, managers should be aware of the role of employees in the future development of the enterprise, and fully implement the "people-oriented" management concept. Enterprise management includes many aspects, the most important point is the management of employees, and employees are the key factors in the construction and formation of corporate culture, so in the daily management of the enterprise to respect employees, care for employees, and timely help for employees, to create a good prerequisite for the construction of corporate culture.
The construction of corporate culture also requires managers to have a correct attitude, respect employees, be able to walk into employees, effectively communicate with them about the corporate strategic culture, and find out the deficiencies in management in a timely manner. Only when the thinking of managers and employees reaches a meeting point, managers can provide employees with a space to exert their own value to the greatest extent, and increase benefits for the enterprise through employees, and as employees, only have a sense of identity and belonging to the enterprise, and have the most basic trust in managers, they will be willing to continue to stay in the enterprise, do a good job in this position, and generate income for the enterprise while realizing their own value.
Third, the role of corporate culture construction in enterprise management
(1) Promote the innovative management model of enterprises
A good corporate culture can enhance the cohesion between employees and the enterprise, can play a positive guiding role in enterprise management, and promote the enterprise to innovate the management model. Enterprises will be accustomed to integrating their own values into the construction of corporate culture, under the role of corporate culture, to promote employees to gather in one place, to make a good corporate culture to help improve the efficiency of enterprise management, to urge and remind employees to love and dedicate themselves to their jobs, to do their jobs faster and better, willing to contribute to the development of the enterprise, at the same time employees are also willing to safeguard the interests of the enterprise, the formation of a sense of ownership of the enterprise strategy Culture, the integration of enterprise development and personal development, actively implement every daily work, and promote the development of the enterprise. The construction of corporate culture is mainly reflected in the fact that employees can love their jobs, take the initiative to implement and complete daily work tasks, and can put forward relevant suggestions and solutions to problems in their work, and at the same time, employees can also achieve self-development under the role of excellent corporate culture. As a spiritual thought, corporate culture will imperceptibly lead employees to develop in a good direction, constantly stimulate their inner potential, and create impetus for the development of the enterprise while completing self-improvement.
(2) Promote the multi-directional development of enterprises
Corporate culture is the spiritual orientation of enterprises in the context of social development with the times, and the construction of corporate culture is an important work content in enterprise management. Change concepts, seek breakthroughs, and build an innovation-driven enterprise. Reduce costs, improve efficiency, and build a quality and efficiency enterprise. Strengthen quality, grasp service, and build a co-construction and sharing enterprise. Positive style, strict discipline, to create a clean and pragmatic enterprise. Strengthen party building, promote the masses, and build an integrated development enterprise. In the process of enterprise management, we always adhere to the leadership of the party and deepen the construction of corporate culture, which can enhance the cohesion of the enterprise, make the enterprise keep up with the development goals of the times, and at the same time mobilize the enthusiasm and creativity of employees to the greatest extent, so that culture becomes the endogenous driving force for the efficient operation of the organization. The combination of corporate culture construction with various factors, and the integration of enterprise production and operation, party building work, etc., can fully demonstrate the charm of corporate culture and promote the multi-directional development of enterprises.
(3) Stimulate the momentum of enterprise development
A good corporate culture can stimulate the vitality of enterprise development. Under the role of corporate culture, it helps enterprises to form complete and systematic management standards in management, judge the personal attitude and ability of employees through these standards, effectively judge and solve their problems, reduce the contradictions between enterprises and employees, and create prerequisites for establishing a good corporate image. Managers should realize that corporate image is an intangible asset of the enterprise and an important influencing factor for the enterprise to occupy a position in the industry. To build corporate culture, managers should also understand the current social development trend, be good at grasping the key points suitable for enterprise management, as an important basis for the construction of corporate culture, and make it clear that the construction of corporate culture is the key influencing factor for the development of the enterprise, which plays an important role in the long-term development of the enterprise.
To sum up, the construction of corporate culture has an important role in promoting enterprise management and has an important impact on the future development of enterprises, so in the process of building corporate culture, managers should keep up with the times to develop innovative management concepts and pay attention to the role of employees in the formation of corporate culture. In the face of the complex market environment, enterprises need to improve their management level, establish a good corporate culture, maintain a stable and harmonious relationship between employees and enterprises, enhance corporate cohesion, and create conditions for the subsequent development of enterprises.
(Author's Affiliation: Lvliang North Expressway Management Co., Ltd.)
The three parts of the corporate image strategy CIS are, what are the functions of trademarks?Trademark is a product of the modern economy, it is different from the ancient imprint, the modern logo carries the intangible assets of the enterprise, is the medium of comprehensive information transmission of the enterprise. As the most important part of the CIS strategy of the enterprise, the logo is the most widely used, the most frequent and the most critical element in the process of corporate image transmission.
A trademark includes words, graphics, letters, numerals, three-dimensional signs and color combinations, as well as a combination of the above elements, which can be applied for registration as a trademark. The logo of the trademark should also be distinctive and easily recognizable, so that consumers can distinguish the product or service indicated by the trademark from the similar product or service indicated by other trademarks.
Trademark is very important to enterprises, it is a business card for enterprises to show consumers, and it is also an important weight for enterprises to consolidate their position in the market. In modern business warfare:
To open up the domestic market, the trademark must go first
To open up the international market, trademarks must go first
Let's talk about the specific role of a trademark and the six benefits of registering a trademark
First: The trademark is convenient for consumers to recognize the brand and shop, such as Wahaha mineral water, Chanel perfume and so on.
Second, the trademark registrant enjoys the exclusive right to use the trademark and is protected by the Trademark Law.
Third: through trademark registration, you can create a brand, such as Panpan anti-theft door, Liuguifu jewelry, good daughter-in-law mop, etc., all by applying for trademarks, rushing to occupy the market.
Fourth: a trademark is an intangible asset, the value of which can be evaluated, through the transfer of licensing others to use or pledge to transform the corporate image strategy CIS includes three parts, to achieve market value.
Fifth: Trademark is still a necessary condition for quality inspection, health inspection, bar code, etc.
Sixth: local quality inspection and supervision bureaus at all levels supervise the quality of products and services through the management of trademarks
What are the products that are mandatory to register a trademark?
The compulsory use of registered trademarks by law for these two types of goods is conducive to the supervision of trademark registrants and the strict management of special commodities. The compulsory use of a registered trademark itself requires the trademark registrant to be responsible for the goods for which the trademark is compulsorily used. If it is found that its goods are shoddy, shoddy, and deceive consumers, it can be given necessary sanctions for its illegal acts through the management of trademark use.
Specifically, for goods that must use a registered trademark, if the trademark is not used or the trademark is not registered, the local administrative department for industry and commerce may exercise the administrative law enforcement power, order it to apply for registration within the prescribed time limit, prohibit the sale of its goods in the market, stop advertising, seal or confiscate its trademark logo, and may impose a fine according to the circumstances.
Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.
Many electronic brand trademarks are word trademarks; Mercedes-Benz Motor's Mercedes-Benz trademark (a triangular coat ring) is a graphic trademark; Phoenix Bicycle Factory's "Phoenix" trademark "The three parts of the corporate image strategy CIS include are the combination of the word "Phoenix" and the graphic of the phoenix bird, that is, the combination of words and graphics.
The most fatal weakness of a trademark used by an enterprise without registration is that the trademark user does not have the exclusive right to use the trademark. That is to say, the use of this trademark, others can also use this trademark, which affects the basic role of the trademark in indicating the source of the goods, and also leads to the role of the trademark in representing the quality and reputation of a certain commodity is greatly reduced.
Another weakness of an unregistered trademark is that once someone else preemptively registers the trademark, the first user of the trademark can no longer use the trademark, and the lesson in this regard is very profound. According to the Trademark Law of the People's Republic of China, the original acquisition of the exclusive right to use a trademark can only be obtained through trademark registration, and the principle of first-to-apply applies for trademark registration, that is, for an unregistered trademark, whoever applies for registration first will grant the exclusive right to use the trademark. Therefore, no matter how long an enterprise has been using a trademark, if it has not registered the trademark, then as long as someone else applies for the registration of the trademark, the exclusive right to use the trademark will be granted to others.
Another weakness of an unregistered trademark is that the unregistered trademark may be identical or similar to a registered trademark used on the same or similar goods, and thus infringement.
To open up the domestic market, the trademark must go first
To open up the international market, trademarks must go first
The above answers are for reference only, if you have any other questions about trademark registration, transfer or intellectual property rights, Fishpaw can discuss with you. Fishclaw has been focusing on intellectual property services for many years and has rich experience, and has built a large-scale service platform to ensure the safety of customers. The service signs authoritative contracts to provide legal protection, tens of thousands of service cases in the industry, pays attention to the Yuclaw Zhihu enterprise service column, and updates various industry knowledge content from time to time, hoping to provide you with more help.