The constituent elements of the corporate strategy mainly include () A business scope B resource allocation C competitive advantage D synergy business scope, resource allocation, competitive advantage, synergy: click here to view click here to view the full version of the Internet + Management Wisdom Tree Click here to search for more online courses If you want to get more online courses, you can visit our website in the browser: http//www. com/ Note: Please switch to the English input method to enter the domain name, if you do not successfully enter the website, please enter the full domain name: http//www. com/"Internet +" has become an important development strategy of China under the new normal of the economy, and the essence of the "Internet +" strategy is "cross-border integration and innovation" A right B wrong right Internet thinking, customer relationship management across the concept of time and space, the formulation of enterprise strategy to big data support A wrong B right to use the emerging mobile Internet technology platform, can closely combine the Internet with traditional industries, forming a new ecology, so as to promote the traditional industry to achieve rapid upgrading () A wrong B right SWOT analysis is from the idea of system analysis, the various factors are matched with each other to analyze the organization's strengths, weaknesses, opportunities and threats of the method () A wrong B to take different strategic measures for different businesses in the Boston matrix method, one of which isThe "maintenance" strategy is applicable to star business () A is wrong B right or wrong The internal environment can be included in the scope of organizational culture () A is wrong B wrong Internet + is the integration and innovation of the Internet and traditional industries, and the process of forming a new format in competition and cooperation, that is, () A marketing Internet B Industrial Internet C Brand Internet D The rest are industrial Internet "Internet +" () It is to realize intelligent environmental protection, dynamic monitoring of resources and environment, recycling of waste resources, etc. () A e-commerce B green ecology C innovation and entrepreneurship D inclusive finance The production of green ecological water purification equipment has become an emerging industry in a country, and the elements of the business strategy of enterprises include, which constitutes () A disadvantage B opportunity C threat D advantage threat According to the Boston matrix theory, when all the products of a certain enterprise are in a low market growth rate, among the following judgments about the category to which the company's products belong, the correct one is ( A star products and problem products B skinny dog products and cash cow products C cash cow products and problem products D star products and cash cow products skinny dog products and cash cow products using SWOT analysis method to conduct a comprehensive analysis of the internal and external environment of the enterprise, in which the internal factors affecting the development of business development strategy are () A disadvantage B threat C advantage D opportunity disadvantage, advantage brainstorming method, is aimed at solving the problem, relevant experts and personnel get together, in a relaxed atmosphere, open mind to speak freely, seek a variety of decision-making ideas A wrong B right When the environment is constantly changing, the plan should be constantly adjustedTherefore, the significance of the plan is not much, A is wrong, B is wrong, the plan is a constraint, will reduce the flexibility of the organization, A wrong, B, right, wrong, the greater the uncertainty of the environment, the more accurate the plan, A wrong, B right, wrong, objective management is not only a management method, but also a kind of incentive art, A right, B, wrong, the characteristics of objective management, including A, self-participation, strict supervision, C, self-control, D, goal-centered, self-participation, self-control, goal-centered, in the type of plan, according to the level of the planner, the plan can be divided into A, strategic plan, management plan, operation plan, B, comprehensive plan, project plan C. Sales plan, production plan, labor and personnel plan, and technical transformation plan D. Prescriptive plan, guiding plan, strategic plan, management plan, operation plan, foreseeable management function, is A, organization, B, leader, C, incentive, D, plan, plan for recurring activities with certain regularity, the designated plan belongs to A, procedural plan, B, non-procedural plan, C, tactical plan, D, strategic plan, procedural plan, specify the details of how to achieve the overall goal, is a strategic plan, B, non-procedural plan, C tactical plan, tactical plan, plan is the business of the planning department, and has nothing to do with other managers, A wrong, B, right, wrong, profit maximization, the same applies to digital innovation () A, wrong, B, right, wrong, right, wrong, digital economy, in the era of digital economy, the boundaries of enterprises are often blurred ( A right, B, wrong, open innovation has become the mainstream of innovation in the era of word economy, () A wrong, B right, the enterprise strategy is to bring forth the new, the elements of the business strategy of the enterprise include, strategy formulation should not be affected by the past strategy of the enterprise () A right B wrong does not belong to the main characteristics of strategic thinking () A global B closed C forward-looking D complexity closed The following do not belong to the development strategy of the enterprise are: () A concentration strategy B strategic alliance C diversification strategy D integration readiness concentration strategy The following belong to the functional level strategy are: () A differentiation strategy B research strategy C production strategy D marketing strategy differentiation strategy, research strategy, production strategy, marketing strategy differentiation strategy has: () A product quality differentiation B product price differentiation C brand differentiation D sales service differentiation product quality differentiation, product price differentiation, brand differentiation, sales service differentiation The constituent elements of the enterprise strategy mainly include () A business scope B resource allocation C competitive advantage D synergy business scope, resource allocation, competitive advantage, synergy Click here, view the Internet + management wisdom tree full version of the scorpion boy fear bone Bo Shi Jing lie Chen crooked Xing ruler consumption
What is the role of corporate culture in enterprises and how to build them Chapter 1
First, the concept and connotation of corporate culture
Corporate culture refers to the sum of the common consciousness, values, professional ethics and behavioral norms followed by all members formed through social practice under certain social and economic conditions. It reflects the spirit, style and value standards of a specific enterprise, has charisma and cohesion for the members of the enterprise, and can unify the interests, goals, needs and behaviors of many people.
Second, the content and form of corporate culture
From the perspective of extension, corporate culture includes four levels.
1. The material culture composed of various material facilities and products of the enterprise. Such as factory environment, production and living buildings, production technology and equipment, product specifications, quality, identification and so on. These material things not only show the actual production and operation status of the enterprise, show the image of the enterprise, but also show the spiritual level and pursuit of the enterprise people.
2. The behavior culture generated by the employees of the enterprise in production and operation, organization and coordination, life and learning, entertainment and sports. It is a reflection of the company's business style, interpersonal relationships, enterprise spirit and corporate values.
3. The institutional culture composed of all aspects of the rules and regulations of the enterprise. The enterprise system plays a very key role in the formation of employee behavior culture, so that the enterprise is in a benign and stable state in the complex and changeable and competitive social environment, so as to ensure the realization of the company's goals.
4. The spiritual culture of the enterprise, which refers to the spiritual achievements gradually formed in the process of production and operation, including the spirit of enterprise, business philosophy, corporate values, etc. Spiritual culture is a deeper cultural phenomenon, it is the sublimation of the material culture, behavior culture and institutional culture of the enterprise, which is at the core of the entire corporate culture system and is the superstructure of the enterprise.
Third, the role of corporate culture on the enterprise
As a resource, corporate culture can improve the overall quality of the enterprise, enhance the management level of the enterprise, and maximize the interests of the enterprise by shaping the employee group with common ideals and beliefs and noble moral realm. Its main functions are:
1. Guiding effect
The corporate culture points out the development direction and ideas of the enterprise, determines the development goals of the enterprise, and becomes a banner to guide the unified action of employees. It makes the majority of employees deeply aware of the significance of their own work and guides human resources to exert great potential energy.
2. Restraint
Corporate culture is a conventional thing, and it is a code of conduct and ideological and moral criterion that the internal personnel of an enterprise must abide by. It is integrated into the consciousness of employees, which can enhance the cohesion of the enterprise, strengthen the self-control of employees, and make the behavior of employees meet the needs of enterprise development.
3. Cohesion
Corporate culture enables all employees to reach a consensus on the basic aspects of the company's mission, strategic goals, operational processes, cooperation and communication. It is like a link, the pursuit of employees and enterprises closely linked to the analysis of the impact of corporate culture on corporate strategy, so that each employee has a sense of belonging and honor, so that all members form a consistent goal, produce harmonious and unified behavior, and become a fighting whole.
4. Motivation
The corporate culture has always been people-centered, integrating the goals of corporate governance, construction and development with the goal of realizing the all-round development of people, and meeting the material needs of employees at the same time, the spiritual needs are also satisfied, so as to stimulate the passion of employees, improve production efficiency, and have a profound and lasting incentive effect on the majority of employees.
5. Adaptation
It refers to the functions and abilities that can create a good environment and atmosphere for the employees of the enterprise. The huge centripetal force generated by corporate culture helps to improve the adaptability of the enterprise to the environment, and produces great synergy, which fundamentally ensures the harmony, stability and health of the interpersonal relationship of the enterprise.
6. Radiation
Corporate culture not only plays a role in the enterprise, but also constantly diverges and radiates various information to the society, so that people have a more complete understanding of the company's name, logo, products, services, etc. By establishing a good corporate image in the public, enhancing consumers' sense of reputation and trust in the enterprise, it will help to improve the reputation of the enterprise and expand the influence of the enterprise.
Fourth, the measures and ways of corporate culture construction
In order to improve the sense of responsibility and mission of employees, so that enterprises continue to obtain stronger ability to survive and develop, we must attach great importance to the construction of corporate culture, and cultivate and form a distinctive corporate culture suitable for the enterprise itself. The specific measures and ways of corporate culture construction under the new situation mainly include:
1. Pay attention to the entrepreneurial factor and give full play to the role of entrepreneurs
Corporate culture can be said to be "entrepreneurial culture" in a specific sense, and entrepreneurship is the core of an entrepreneurial spirit. Enterprise leaders should carry out long-term strategic thinking on the construction of the corporate culture, guide the design of various systems of the corporate culture, and infect and influence employees to give full play to their potential with their own personality charm and management art, so as to enhance the comprehensive strength of the enterprise.
2. The construction of corporate culture must be integrated with enterprise management
In order to make the enterprise culture keep up with the requirements of the times, enterprises should adapt to the new concept of market economy, implement the modern enterprise system, and formulate and improve various management systems. In the practice of enterprise management, we promote management innovation with advanced cultural concepts, enrich the connotation of cultural management, and achieve the common goals of employees and enterprises.
3. The construction of corporate culture must adhere to the "people-oriented"
"People-oriented" is the soul and main theme of corporate culture strategy, and its basic connotation is: people are the center of enterprise activities, talent is the most important strategic resource of the enterprise, and it is the foundation of the survival of the enterprise. In the construction of corporate culture, we should create a family atmosphere that is people-centered, caring, respectful, harmonious and united, so as to stimulate people's creativity and develop people's potential in order to efficiently achieve the goals of the enterprise.
4. Establish a culture of integrity and obtain corporate reputation
The market economy is a credit economy, and integrity is the moral and behavioral norms of an enterprise, and the foundation of an enterprise. The concept of integrity is an important part of the construction of corporate culture, and integrity is the largest intangible asset of the enterprise. In order to meet the legitimate needs of the society and customers, we should start from all aspects of enterprise production, operation and sales, implement the integrity management system, and establish a corporate brand, so as to continuously win the market and consumers, so that the enterprise can flourish.
5. The construction of corporate culture should focus on the cultivation and improvement of enterprise learning ability and competitiveness
Learning is a long-term strategic task of the enterprise, to strengthen the research and study of domestic and foreign markets and scientific and technological innovation, according to the characteristics of the industry to build a corporate culture and create a learning organization combined. Enterprises should make all members have a common vision and strengthen team learning by formulating future development strategic plans to drive the vitality of the enterprise.
The core competitiveness of an enterprise is cultivated and accumulated in the process of enterprise development for a long time, which can enable the enterprise to obtain the core competence in the competitive environment for a long time. In the construction of corporate culture, we should focus on enhancing the core competitiveness of the enterprise, so that the harmonious corporate culture becomes an important guarantee for the formation of the core competitiveness of the enterprise, so as to promote the healthy development of the enterprise more efficiently and quickly.
6. The construction of corporate culture must adhere to long-term construction and continuous innovation
Innovation is the driving force of an enterprise, the source of enterprise development, and the common experience of all successful enterprises. With the changes in the external environment, we must not only keep the essence of corporate culture unchanged, but also constantly innovate its form of expression, add new cultural content, create a corporate culture with the characteristics of the times and suitable for the new situation, and promote the continuous development and progress of the enterprise.
With the development of economic globalization, corporate culture has become the deepest foundation and the most fundamental element of enterprise management. Whether it has a suitable and attractive corporate culture directly determines the rise and fall and success or failure of an enterprise. For an enterprise, only by focusing on cultivating an open and effective corporate culture can it continue to maintain its vitality and vitality and better promote the sustainable, healthy and stable development of the enterprise.
What is the role of corporate culture in enterprises and how to build them Chapter 2
First, the meaning and content of corporate culture
Corporate culture originated in Japan, formed in the United States, and developed in the world. There are different opinions on the meaning of corporate culture, and there are various schools, so far there is no unified and definite statement, and it is difficult to express it in precise written language. At present, the representative and widely circulated theories include: the theory of broad and narrow sense, the theory of sum, the theory of concentric garden, the theory of strength, the theory of spiritual wealth, the theory of spiritual phenomena, the theory of group consciousness, and the theory of achievements. Proceeding from the national conditions, the theory of spiritual wealth is generally adopted in the mainland, which is expressed as: the spiritual wealth created by the employees of an enterprise in the course of their production and business activities in accordance with the objective conditions of the enterprise, as well as the form of organizational activities and material forms that carry these spiritual wealth, including the ideological and cultural quality of the workers, the spirit of enterprise, the sense of democracy, the concept of law, professional ethics, customs, value norms, and the cultural environment.
The content of corporate culture is divided into two parts: explicit culture and internal culture, explicit culture refers to the cultural facilities, cultural education, technical training and recreational activities of the enterprise; internal culture refers to the gradual formation of the overall goal of the enterprise, and has always advocated, constantly enriched and consciously followed by all members of the value code, moral norms, work attitude, behavioral orientation and life concept, as well as the overall style formed by the integration of these factors. Due to the different types of enterprises, the content of corporate culture is not uniform, and the form of expression is not the same. Power supply enterprises are public enterprises with operation, marketing, service and management functions, and the content of their corporate culture cannot and should not include all the theoretical content of corporate culture, and should be determined according to the nature and characteristics of their work, generally in the following aspects:
1. Product culture. It refers to the results of the operation, maintenance, engineering and management of enterprises to provide high-quality and sufficient power to the market and customers and ensure the power supply, as well as high-quality services that can bring satisfaction and trust to customers.
2. Value culture. The values that the members of the enterprise agree with, that is, the basic beliefs and beliefs of an enterprise, have three orientations: the value of maximum profit, the value of reasonable operating profit, and the value of mutual benefit between the enterprise and society. Power supply enterprises are based on the largest profits, pursue reasonable profits, and ultimately achieve mutual benefit with the society. Value culture is around the value of the enterprise goals, business purposes, business philosophy, development ideas, innovative spirit, competition consciousness, efficiency concept, quality policy.
3. Labor culture. The enterprise is a labor collective composed of a number of individual workers, and labor is the main function of the workers, when the workers are engaged in their own mental and physical labor, the labor culture will link and condense them, and it is composed of labor value, labor combination, labor cooperation, labor competition, labor technology training, labor resource management, etc.
4. Safety culture. Safety production is the lifeline of power supply enterprises, the starting point and end point of all work, safety culture to ensure and improve the safety production of enterprises, through safety concepts, safety awareness, safety learning and publicity, safety rules and regulations, safety supervision and inspection, safety training, etc.
5. Service culture. After the reform of power supply enterprises, the role of service is becoming more and more prominent, the function of service is becoming more and more complete, whether it can provide high-quality services for the society and customers, directly affects the economic benefits of enterprises, and is related to the survival and development of enterprises. The service culture is to improve the service level and service management level of the enterprise, and fully implement the industry tenet of "people's electricity industry for the people", and form the service concept, service standard, service publicity, service system and window service, commitment service, community service, etc.
6. Spiritual culture. This only refers to the spirit of enterprise, the common psychological stereotype and value trend formed by the enterprise group in the long-term production and operation, reflecting the common understanding, common consciousness and common ideals of all members, and is the basis and embodiment of the business purpose, value criterion and management creed of the enterprise.
7. Institutional culture. In the course of their work, the members of the enterprise jointly formulate and abide by a number of rules and regulations to protect their rights and fulfill their obligations, so as to regulate the behavior and relationship between people and people and things in the enterprise.
8. Behavioral culture. A unique and consciously revealed habit, style and behavior pattern of enterprise members in production and operation, study and life, education and publicity, cultural activities, business exchanges, etc., is a dynamic reflection of corporate values, and is also the embodiment of business style, spiritual outlook and interpersonal relationship.
9. Moral culture. That is, the ideology and professional ethics of the members of the enterprise are maintained by relying on social public opinion, traditional habits, inner beliefs, rules and regulations, and the moral principles, moral norms and moral activities based on the judgment of good and evil.
10. Environmental culture. It includes a democratic and harmonious ideological and political environment, a safe and healthy working environment, a convenient and comfortable living environment, a rich and colorful cultural and entertainment environment, and a sincere and honest interpersonal relationship environment.
Second, the role of corporate culture construction
With the intensification of social progress and enterprise competition, the material production in economic life is increasingly showing a trend of mutual penetration and mutual promotion with culture, the integration of economy and culture has become the only way for economic development, management scientists and entrepreneurs should understand the significance and role of corporate culture construction from a strategic height and cultural perspective, as far as power supply enterprises are concerned, attaching importance to and strengthening the construction of corporate culture is an important symbol of improving the level of enterprise management, is an inevitable requirement for creating a first-class enterprise and creating a civilized industry, and also deepens the reform of the power system. The objective needs are of great significance to the construction of material civilization and spiritual civilization of enterprises, and play a very huge role in promoting.
1. Improve the management level of power supply enterprises. Throughout the history of enterprise management development, it has gone through three stages: experience management, scientific management and cultural management. Cultural management is the highest level of enterprise management, which includes a series of contents such as business management, human management, incentive management, emotional management, and team management. The vast majority of enterprises in the mainland, especially small and medium-sized enterprises, are still in the stage of experience management, and they manage enterprises by virtue of the personal experience of managers or the successful experience of their predecessors and peers. A very small number of modern first-class enterprises have entered the stage of cultural management, focusing on the core of enterprise value, determining the spirit of enterprise, business concept, development strategy, and goal, cultivating professional ethics, standardizing corporate behavior, establishing corporate style, and creating an enterprise environment, highlighting the leading role of corporate culture. Power supply enterprises are in the transition period from scientific management to cultural management, and the construction of corporate culture will accelerate the transformation speed, shorten the transition time, and enter the cultural management stage as soon as possible to achieve the purpose of improving the level of enterprise management.
2. Promote the reform of power supply enterprises. In recent years, power supply enterprises have carried out the separation of government administration from enterprise management, the transformation of the operating mechanism, the management system of rural electricity, the reform of the cadres, wages, and personnel systems, handed over the functions of government power management, and set up power supply companies. With the implementation of the power system reform plan, the reform will develop in depth, completely get rid of the influence of the planned economy, fully enter the market, and become a legal entity and market entity. How to meet the needs of the market economy has become an urgent task and a problem that must be solved. Through the construction of corporate culture, establish correct values, establish scientific corporate goals, analyze the impact of corporate culture on corporate strategy, shape a new corporate image, cultivate excellent entrepreneurial spirit, establish a modern business philosophy, design a distinctive corporate logo, shape a good corporate environment, and give full play to the adhesive function, lubrication function and stimulation function of culture, so that enterprises can quickly enter the market, occupy the market, consolidate the market, and be invincible in the market. The employee group of the enterprise has a common value orientation, behavioral norms, and goals, and the construction of corporate culture promotes the reform of the enterprise and ensures the smooth completion of the reform task.
3. Promote the first-class work of power supply enterprises. To create a first-class power supply enterprise, is our goal, power supply workers have been struggling for several years, and to create a first-class need first-class equipment, first-class workforce, first-class management, which is inseparable from the construction of corporate culture. Because the corporate culture is created in the process of production and operation, the sum of the material wealth and spiritual wealth with the characteristics of the enterprise, and the corporate culture management is the highest level of enterprise management, so the material support, spiritual encouragement and institutional guarantee of the first-class power supply enterprise are contained in the construction of the corporate culture, which can effectively promote the first-class work. Besides, creating a first-class depends on the efforts of employees, while the construction of corporate culture emphasizes people-oriented, and the two are the same and in the same vein. Combined, it enables everyone in the business to work towards the goal and direction of being first-class. According to the point of view of management, the problem is the opposition between the organization and the people, and then develop into the contradiction between the work and the people, the task of the construction of corporate culture is to maintain a balance between the organization and the people, the work and the people are unified, so that the organization is promising, the work is full of vitality, the staff is full of achievements, and the thoughts and actions of the employees are unified to create a first-class work, which is the embodiment of the "trinity" system of cultural construction tasks in creating a first-class work.
Third, the elements and carriers of corporate culture construction
Corporate culture is not innate, although some customs, traditional thoughts, and moral standards are also restricting the behavior of employees, but only staying at the low level of distinguishing between truth and falsehood and judging good and evil, it is not enough to form the spirit of enterprise and values. Therefore, corporate culture must be formed by strengthening construction, making every effort to build and having a certain form of organizational activities and material form. This constitutes the element and carrier of corporate culture construction.
Leadership Elements. Leaders at all levels of power supply enterprises are professional scientific knowledge, skills, have the corresponding authority, power, engaged in management activities of people or people collection, in the main position of management, their understanding of cultural construction, their own cultural quality, determine the level and level of corporate cultural construction, improve their understanding and quality, so that they become cultural construction advocates, designers, managers, practitioners, is undoubtedly the decisive factor in the construction of corporate culture.
Organizational elements. That is, the construction of corporate culture should be in charge of who is responsible, who is responsible, who organizes, who coordinates the problem, the usual practice is to establish a leading group, set up a working body, but this is an expedient measure, temporary organization, can only grasp a period can not grasp the end. In view of the fact that cultural construction is a management behavior, cultural management is the meaning of the highest form of enterprise management, it must be supervised by entrepreneurs and managers at all levels in the dominant position of the enterprise, and the comprehensive functional departments of the enterprise are organized, and included in the agenda and daily work, which is an important factor in the construction of corporate culture.
Employee elements. Management believes that the staff is the master of the enterprise, to create material wealth, but also the object of management, in the position of receiving management, cultural management in the final analysis is the management of people, the construction of corporate culture is also the construction of the workforce, the training of four employees, focusing on the four vocational education, of course, there should be the active input of employees, active participation, play a role, which is the basic factor of corporate culture construction.
Expert element. Corporate culture, whether it is natural or artificially constructed, although it reflects the spirit, values, concepts, ethics and other levels of the enterprise, may be relatively primitive and rough in the language and writing, and even the words do not reach the meaning, but also need to be condensed and improved by professionals, rational conception, processing and packaging, in order to make it catchy, easy to remember, with appeal, inspiration, penetration, giving people the enjoyment of beauty, deep thinking, which is the technical factor of corporate culture construction.
Software carriers. Cultivate and build a corporate culture that conforms to the actual situation of the enterprise and reflects the characteristics of the enterprise, and embodies and releases it through the company's spirit, company purpose, company system, management philosophy, business philosophy, service concept, safety concept, talent concept and other software carriers, and uses concise and clear, highly generalized, The meaning is profound, easy to abide by the text and language image expression, to standardize the thoughts and behaviors of employees, to show the spiritual outlook and work performance of employees, to improve the cultural awareness and cultural quality of employees, to stimulate the sense of responsibility and self-motivation of employees, to enhance the sense of collectivism and honor of employees, to broaden the minds and horizons of employees, and to reflect the requirements and voices of employees.
Hardware carriers. That is, to solve and provide the necessary material conditions for the construction of corporate culture, some pilot enterprises to establish the "ten one" hardware carrier. Each team is required to have a team, a fund, a certain time, an activity room, a learning garden, a typical example, an honor book, a bookcase, a microcomputer, a group of stationery and sports supplies in cultural construction, and give full play to their functions and functions. Promote the construction of corporate culture with a strong, colorful, interesting and effective working atmosphere.
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