I believe that many people have seen such a small video
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At about half past eight in the evening of April 1, a bus was surrounded by many people in the square of Tianshui Convention and Exhibition Center, some people shouted: "Xiaolinzi", "Xiaolinzi", and some people scolded "deceiving people" and "deceiving people", resulting in the bus could not start.
This is a crisis of confidence encountered by Xiao Linzi, a stilt team of Niuzhan Village, Liancheng Town, Yongdeng County, Gansu Province, in Tianshui City, Gansu Province, which was popular on the Internet during the Spring Festival this year.
The drunken Guan Gong Tianshui performance was unscheduled, and the audience watched around the bus
More than two months ago, "Drunk Guan Gong" Xiao Linzi was still an ordinary stilt actor in Niuzhan Village, and he only stepped on stilts during the Spring Festival and temple fairs, performing and performing, and after the Spring Festival, he went out to work and raise children like the young people in the village.
Xiaolinzi is located in Liancheng Town, Niuzhan Village in Gansu and Qinghai confluence, historically here belongs to the management of Liancheng Lu Tusi Yamen, the place where the Niuzhan is located is a passage in and out of Tibet and Qinghai, in the Ming and Qing dynasties, a post station was set up here, mainly used for exchanges, trade, storage of materials and information transshipment, with the change of time, the population is more and more, the scale is getting larger and larger, and slowly formed a certain scale of commerce, culture, and the gathering area of multi-ethnic population.
Street view of Niuzhan Village
After hundreds of years of circulation, there are still traditional lion dances, dry boats, Yangge, stilts and so on, these folk arts have been selected as national intangible heritage projects.
"Drunk Guan Gong" Xiao Lin Zi mainly stepped on stilts, it is said that he began to learn to step on stilts at the age of 6, 16 years old began to play the role of "Drunk Guan Gong", it has been 20 years, Xiao Lin Zi's family is a family that plays Guan Gong, father, brother and other relatives have played Guan Gong.
Group photo of the Niuzhan Village stilt team for the Spring Festival in 2024
The Internet can make a person go from obscurity to public awareness in a very short period of time, such is the case with "Drunk Guan Gong" Xiao Linzi, who was unknown three months ago, because the image of "Drunk Guan Gong" became popular because of the performance of "Drunk Guan Gong" during the Spring Festival.
During that time, as long as you open the mobile phone and there is a video of "drunk Guan Gong", you will hear: "This worship, life and death do not change" The voice of the man singing, in the video, there is a red embroidered velvet master helmet, the face is like a heavy jujube, lying silkworm eyebrows, Danfeng eyes, wearing a green python robe, holding the Qingyun Yanyue knife, stepping on 2.2 meters of stilts Guan Gong's image, especially after drinking, waving the big knife in his hand across the air, and then with the pace of a meteor, as if this Guan Gong wants to cut off the injustices in the world.
Some fans say that the Guan Gong he plays gives people a sense of compassion, some people say that the Guan Gong he performs represents a spiritual belief and the pursuit of peace and happiness, and some people say that the pathos, loneliness and unwilling demeanor of "Drunk Guan Gong" touched the weakest place in people's hearts.
From March 9 to March 12, 2024, "Drunk Guan Gong" Xiao Linzi and the stilt team went to a scenic spot in Ulanqab, Inner Mongolia to perform, and it was very successful. After returning from Inner Mongolia, they also planned to perform at a resort hotel in Lanzhou at the end of March, but that changed the day before the show and the show was canceled, the real reason for which was unclear.
During this period, "Drunk Guan Gong" Xiao Linzi and a few partners went to the Guandi Temple in Yuncheng, Shanxi Province to worship, and also went to Tianshui Ancient City to taste Malatang.
During the hot period of Tianshui Malatang, folk cultural groups from all over Gansu Province went to Tianshui to help, so that tourists not only tasted Tianshui food but also appreciated traditional folk art, "Drunk Guan Gong" Xiaolinzi also revealed in the live broadcast room that their team would perform in Tianshui on April 1, the news spread rapidly, and some fans from other places began to set off to Tianshui.
On the afternoon of March 31, the cattle station stilt team arrived in Tianshui City, and was warmly received by Tianshui fans, and that night Xiao Linzi and several team members visited the ancient city of Tianshui, but they did not expect to be surrounded by fans, resulting in a period of chaos at the scene, and then Xiao Linzi and several people played drums on the street to attract more onlookers.
On the evening of March 31, Xiao Linzi suddenly posted information on his personal account: Due to the fire in a mountain forest in Qinzhou District, Tianshui, the stilt performance was canceled in consideration of the security of the event.
Due to the cancellation of the performance, the morale of the team members was low, on April 1, Xiao Linzi led everyone to visit the Tianshui scenic spots, by the way, to relax, in the afternoon, suddenly received a notice that the performance was available, and the team members returned to the hotel after the tour to prepare for the performance.
At eight o'clock in the evening of April 1, the square of the Tianshui Convention and Exhibition Center was crowded with people, everyone came to see the stilt performance of "Drunk Guan Gong" Xiaolinzi, more and more people gathered, but the performance did not start for a long time, at half past eight in the evening, Xiaolinzi released a message again that the team performance was canceled, and then the members of the stilt team boarded the return bus one after another, so the scene mentioned at the beginning happened, many people surrounded the bus, feeling very aggrieved.
The trip to Tianshui of the "Zui Guan Gong" team also exposed some problems, such as performance qualification problems, team operation problems, loose management problems, etc., in Tianshui Xiaolinzi and the team members felt the special treatment after becoming famous, such as someone to greet, someone to offer flowers, someone to eat, someone to say hello, everyone began to greet each other with a smile, began to circle around them, the emergence of these situations indicates that they can no longer act in their own way as they did before.
A further analysis of the reasons why their Tianshui trip did not happen, in addition to wildfires and safety issues, there should also be problems of inadequate docking, as well as "fanfare" and "swaggering" behavior, you must know that government departments will not like this kind of behavior, in addition, this kind of behavior gives black fans a chance to use this incident to discredit your performance.
In the business society, some people suggest that you should be high-profile and low-key, which is very reasonable.
The popularity of the "Drunk Guan Gong" performance made the young people of Niuzhan Village see the opportunity, some people started the live broadcast and accepted everyone's rewards, and the number of fans of Xiaolinzi's account exceeded 1 million, these are the benefits brought by network traffic, there are many opportunities for fans, but the risk is also great, every word and deed will be amplified by others, and it must be treated carefully.
Now Xiaolinzi's live broadcast room is very arbitrary, you can broadcast it whenever you want, you can broadcast it for as long as you want, completely according to your mood, this situation seems to be no problem at present, but after all, now that you are famous, it is best to have adjustments, and now the number of fans is too large, and any little thing that you don't pay attention to will be magnified.
Recently, some fans said that Xiaolinzi established a company, and it was also confirmed through online inquiries, the company's name is "Gansu Chifei Traditional Culture Media Co., Ltd.", the legal representative is Duan Guolin, and the other two shareholders are Yin Guoyong and Feng Xiaogong, the two are Xiaolinzi's hair and friends, in the new company, Xiaolinzi personally accounts for 40% of the shares, Yin Guoyong and Feng Xiaogong each account for 20%, the company was established at the end of February 2024, the company's business scope license projects are: Internet live broadcast technology services, Internet information services, The content of commercial performances, presumably Kobayashi and her partners also realized the crux of the problem and began to develop in the direction of more formalization and corporatization.
I hope that the "Zui Guan Gong" team can seriously reflect on the process of Tianshui trip, and then learn from experience, so that the development will be more stable, and I also hope that the "Zui Guan Gong" team will continue to contribute to the spread of traditional culture, make their own achievements, and wish them better and better.