Dahewang Nanyang, Xue Xiaolei, correspondents, Zhang Dongcha, Song Xiaohong
On April 3, the 3rd Braised Noodles Cultural Tourism Festival in Fangcheng, China opened, using braised noodles as a medium and meeting friends with culture, comprehensively displaying the achievements of Fangcheng's economic and social development, promoting Fangcheng's characteristic food culture and tourism resources, promoting the in-depth integration and development of culture, tourism, culture and creativity, and creating a strong county brand of cultural tourism in Fangcheng.
In recent years, Fangcheng County has focused on building a strong county of cultural tourism, deeply integrated into "Walking in Henan, Understanding China", "deep cultivation" in brand building, scenic spot construction, industrial integration, factor support, publicity and marketing, exploring and promoting rural revitalization, all-for-one tourism, and environmental protection "trinity" rural joint governance, and continued to improve the "food, housing, transportation, travel, shopping and entertainment" service system, creating 3 national 4A-level scenic spots and 2 national characteristic landscape tourism towns, developing and promoting Huangshi inkstone, stone monkey, salvia tea, There are 243 kinds of special cultural and tourism commodities such as golden pears, and festival activities such as the Peony Flower Festival, the 10,000 Mu Flower Sea Tourism Festival, and the Braised Noodle Festival continue to "bloom", effectively activating a string of industries with the development of cultural tourism, driving the economy of a place, and enriching the masses.
A bowl of noodles remembers a city, and a bowl of noodles makes a big industry. As a local specialty delicacy, Fangcheng braised noodles has a long history and culture, and has shown a trend of development and growth, with continuous enhancement of market competitiveness, brand influence and industrial driving force. Today, there are more than 2,800 braised noodle merchants in Fangcheng, all over the province and abroad, and have won the honorary titles of "Gold Award of China Agricultural Products Expo", "Historical and Cultural Heritage of Henan Province", "Historical Food of Henan Province" and "Famous Agricultural Brand of Henan Province", and has become a well-known characteristic catering brand in the country and the brightest business card of Fangcheng. In March 2023, the Fangcheng County Party Committee and the county government issued the "No. 1 Document" on vigorously promoting the development of the braised noodle industry, taking the Fangcheng braised noodle industry as a key project to enrich the people and strengthen the county, and clarifying the development goal of "thousands of cities and thousands of stores" and an output value of 50 billion yuan. In December 2023, the China Food Industry Association and the People's Government of Fangcheng County signed a strategic cooperation agreement to jointly build a plaque of "China's Hometown of Braised Noodles" to Fangcheng County, marking that the braised noodle industry has entered the fast lane of standardization, scale and branding, and the integrated development of Fangcheng braised noodle industry and culture and tourism has run out of "acceleration" and climbed to a "new height".
At the event site, 9 famous Fangcheng braised noodle brand stores such as Yangtze River Braised Noodles, Braised Noodles Story, Mingfa Braised Noodles, Braised Noodles Fangcheng Banquet, Zhao Shengsheng Braised Noodles, Authentic Braised Noodles, Xiaojian Braised Noodles, Yundu Braised Noodles, and Lianxia Braised Noodles displayed braised noodle production skills, and 7 kinds of instant braised noodles such as Yangtze River Braised Noodles, Zhao Sheng Braised Noodles, Braised Noodles Story, and Braised Noodles Fangcheng Banquet displayed instant braised noodle products, and cooking experts tasted and commented on the scene.
In the morning of the same day, a splendid theatrical performance was also held. The songs "Harmony Village", "Farmer Big Brother", "Who Doesn't Say My Hometown is Good", "Hot Braised Noodles Hot Love", Music Allegro "Rap Braised Noodles", Henan Opera "Fragrant Soul Girl", Epic Drama "Silk Road Impression - Zhang Qian", cross talk "Happy and Rich", song and dance "Wangxiang", "It's Better to See One", "Mountain Love", "Shangchun Mountain", poetry recitation "Fangcheng Braised Noodles Fu", opera "Liyuan Stars Yao Fangcheng" and other novel and unique programs were staged in turn, climaxes, applause, cheers converged into a sea of joy. The performance came to an end with the high melody of the song "Meet in the Spring City".
In order to expand the publicity effect, the "People's Culture Cloud", Nanyang Radio and Television Station, "Cloud Above City" client, and "Cloud Above City" Douyin account simultaneously broadcast the opening ceremony of the 3rd China Fangcheng Braised Noodle Culture and Tourism Festival.
(Dahe.com Nanyang Channel Hotline: 13262070808 [WeChat same number], Submission email: [email protected], News Breaking: Private Message or Comment Area @Dahe.com City Observation)