Treating users as fools again and again, and passing by opportunities again and again, the fate of the TV industry has long been doomed.
Recently, TCL Li Dongsheng mentioned: The United States, with a population of 300 million, sells more than 40 million TVs a year, and China, with a population of 1.4 billion, sells less than 40 million TVs a year!
What does this mean? It shows that the domestic television industry has completely played itself to death!
1. The road to death in the TV industry
Obviously sitting on a huge traffic pool of 1.3 billion people, the TV set was once one of the three old things that were served as guests by the Chinese. Why has TV gradually become an unpopular product with an operating rate of less than 30 percent? I don't blame the impact of new products, but in the final analysis, it is still too snobbish, and I almost write that I want to make money; I am too arrogant, and I have repeatedly rubbed shoulders with opportunities!
It's too snobbish, so I almost write on my face that I want to make money-
The purpose of making money is the ultimate goal of all businesses, but when a market expresses its profits too nakedly, especially under the role of market economy, it will naturally be spurned. It's a pity that no one in the TV industry seems to understand this truth.
Let's take a look at what the TV has done:
Intelligently Becoming Mentally Handicapped]:
With the rise of Internet TV, the TV industry has become more complex at the operational level, but there is rarely a truly "smart" experience.
In the past, watching TV was so simple: turn it on, choose the channel, and everything was under control. But the wave of the Internet era hit, and we had to face the cumbersomeness of dual remote controls. In order to highlight the high-end, these remote controls have no characters in the interface, so people can only use them, and sometimes they even need to read the manual.
What's even more frustrating is that after booting up, you still have to endure up to ten seconds to one minute of advertising, and the merchant also says that it is to avoid user boredom. It's hard to enter the interface, and if you want to watch your favorite program, you need to open a membership. If you make a mistake in the middle of the process, you need to repeat the above steps, and the pop-up ads that may appear at any time are even more annoying.
This TM is a TV that I spent thousands of dollars to buy, and it's not that I didn't pay for it, so who is it going to defend against?
Not to mention middle-aged and elderly people, many young people are not familiar with it for half an hour, and it is difficult to play.
So just turning it on, it has dissuaded some TV users.
Lots of ads]:
Before the reform of television, I was eager to show 10 minutes of television, and I would insert an hour of advertising.
The Internet TV era has also inherited the "legacy" of its predecessors: from turning on and off, to screensaver standby, to pausing, patching, and even inside the video, etc., advertisements are arranged.
And even more so – from the moment we enter the homepage of the TV, various channel entrances, shopping malls and even desktop skins can be turned into advertising space for merchants.
No wonder some people complained, not to buy a TV, but to buy an advertising screen.
When I took the elevator, I listened to the advertisements for more than ten seconds and felt polluted, so I spent money and ended up buying an advertising machine at home and yelling all day long. Who can bear it?
Endless Members]:
Bundled in the name of members, don't think how noble the members are, one or two XX members are actually just the name of the merchant to collect money.
The same platform, just change from mobile phone to TV to watch. Sorry, pay!
I finally paid for it, only to find out that I had to pay for partitioned content again for different content!
What's even more infuriating is that it also colludes with children to use paid content, which greatly destroys the unity within the family!
Too arrogant, repeatedly rubbing shoulders with opportunities -
Many people analyze that the decline of the TV industry is related to the prosperity of mobile phones and tablets. It's relevant, but it's not relevant.
After all, one is a large screen and the other is a small screen. The biggest reason for the decline of the TV industry, to put it bluntly, is that I still think very highly of myself, and the opportunities have run away again and again.
In the era of algorithm recommendation, it is better to let users jump to the stage one by one.
At the same time, Station B has been happily listed on the NASDAQ by relying on UGC content.
With the spring breeze of big data, Douyin has achieved a daily activity of more than 250 million and a monthly activity of more than 500 million.
What about television? Still wondering where to add advertising to get the money.
The most regrettable thing is the era of live broadcasting! Obviously, TV was the first to do this, but it was learned by others, and I didn't know it.
Treating users as fools again and again, and passing by opportunities again and again, the fate of the TV industry has long been doomed.
Second, who will take over the baton in the battle of the big screen?
The advantages of large screens are incomparable to mobile phones and tablets. After all, Chinese pay attention to a reunion, and every Spring Festival gathers together, how can there be a small screen to decorate the atmosphere - this is also the reason why the ratings of the Spring Festival Gala are still strong despite such a low TV open rate.
So, what large-screen products are likely to come out of now? I think it's a girlfriend machine.
Compared with TV,The advantages of the girlfriend machine are too obvious,No boot ads,Refreshing interface;Share small screen members,Save money and convenience;Support direct screen projection,Flexible viewing;Easy to move,Multi-angle adjustment,Meet the needs of different scenes。
And quite a number of girlfriend machines, with touch screen function. This also means that the girlfriend machine can also touch the screen and swipe Douyin when the interface is refreshing.
Why is Douyin specifically mentioned here? Because most of the current TV users are elderly friends, the reason why they can't do without TV for the time being is because of the lack of entertainment activities. And the mobile phone is too small for the elderly friends!
But the most obvious advantage of the girlfriend machine is that it is big!
Take dangbei girlfriend machine as an example,27Inch screen,You can see anything clearly。 Of course, this also preempted the last batch of customers of TV in disguise.
At the end of 2023, relevant government agencies ordered to rectify the TV chaos, and let's see if TV sets can be brought back to life in the future.
The next ten years are destined to be a battle between girlfriends and TVs!