Hello villagers, I am the village chief
To be a self-media, we must be vertical!
This should be what many people emphasize to you when they watch some bloggers share or pay for courses online.
But I'm going to tell you today that this kind of thinking is useless for ordinary people!
For ordinary people, the more vertical the account, the faster they may die at first.
This is also the reason why many people have been making accounts for a long time, but there has been no result.
01
The more vertical it is, the slower it grows
If the persona and content positioning of the account are too vertical, it will lead to a very narrow audience of the crowd.
In this way, even if it is a carefully filmed piece of content, after it is released, the maximum number of views will be one or two hundred thousand.
It's like romance movies that you often watch, but you rarely see romance movies for the elderly, because the audience is small.
On the one hand, it is caused by Douyin's interest recommendation, and on the other hand, it is caused by the audience.
Maybe there are a lot of users who read and watch the content you shoot for a long time, but the speed of increasing followers is extremely slow.
I've seen many accounts, a certain vertical type of sports, animals, plants, products, with only tens of thousands of views and followers.
02
越vertical,content restriction
For most ordinary people, if you choose a small field, product.
Then when it comes to shooting content, you will get into trouble.
For example, others can take pictures of food, you can visit the store, you can cook, you can evaluate, etc., tens of thousands of dishes, you can also go to the seaside, mountains, streets and alleys, counties, towns and rural areas to stir-fry and so on.
But you choose a dish, a fruit, etc., and there are very few things you can photograph.
Including our writing, it is the same, teaching others to write, writing official accounts, etc., there are only one or two hundred pieces of content that are truly valuable and interesting, and they will fall into the bottleneck of creation.
Many people go home to cook the food of agriculture and agriculture and want to record and share the food specialties of their hometown, but any of the food specialties are limited, and they will be repeated if they take too many pictures.
But if you think differently and cook food in your hometown or visit national cuisine, you have to shoot.
03
The more vertical, the fewer circles
When we do any industry, we must learn, learn from and communicate with each other.
But in a field that is too vertical, the ceiling is too low, and it is difficult for you to find someone who can be on the same frequency as you.
If you're too powerful, you can't reach it, and if you're too ordinary, you have nothing to communicate.
Not only will you be limited in what you create, but you'll also be limited in how you can monetize.
The circle is small, there is no heat, there is no communication between each other, and in the end, if you can't get the result, your mentality will collapse.
04
The more vertical it is, the harder it is to monetize
The ultimate purpose of our content is to monetize, but it is difficult to sell something with too vertical accounts.
First, the product is too single, and users go back and forth to just a few.
Second, some non-high-frequency consumption may be difficult to repurchase once a year.
Third, the user audience is small, which makes it difficult to increase the transaction volume, and if it is not a high customer order, it may lose money after calculating the operating costs.
Fourth, the willingness of merchants to advertise is also relatively low, on the one hand, the unit price is very low, on the other hand, there are few commercial orders, after all, the number of fans and the number of broadcasts are very small.
So I suggest that all friends who want to make an account, if your product is not a high customer order or high-frequency consumption, do not make the field too vertical.
Otherwise, there is very little positive feedback from the account at the beginning, and I don't have enough motivation.
However, the later sales and charges cannot be carried out, resulting in a waste of time, manpower and other costs.
You can appropriately raise the positioning, for example, in the field of clothing, you can make plus-size women's clothing, but you have to go to [plus-size, 150cm, unisex, T-shirt] is a little restricted.
Unauthorized, reprinting/handling/washing must be investigated!