On April 23, the Cyberspace Administration of China issued a notice that starting from the same day, a two-month special action of "Clear and Clear, Rectify 'Self-Media' without Bottom Line Traffic" will be launched nationwide. The focus of rectification is to focus on the "self-media" to create hot spots without a bottom line, and to create outstanding problems such as "information traps" that are mixed with the real and the false.
On April 25, CCTV News exposed a case of Internet celebrities "drinking urine" in public.
This is a video uploaded to the Internet by a short video blogger surnamed Yuan. originally thought it was just for the video effect, but what people didn't expect was that Yuan really went to a local hospital to accept this ridiculous challenge.
In the video, Yuan pretended to be urine and drank it in front of the laboratory doctor, and the unaware doctor was shocked. In the second half of the video, the doctor dissuaded the man, but the other party disagreed and continued his crazy behavior.
Shen Song, director of the office of the Zhaotong Maternal and Child Health Hospital in Yunnan Province, said: "Because there was a kindergarten entrance physical examination that afternoon, many people had to take blood tests, and his behavior has seriously damaged the medical treatment process in our hospital." ”
After this short video was posted on the online platform, it quickly attracted a large number of netizens to watch, with more than 230,000 hits on one short video platform and more than 2 million hits on the other short video platform.
Not only the hospital, but also many netizens in the comment area also reminded the self-media blogger kindly. However, seeing that this short video is becoming more and more popular, and even appeared on the hot list of several platforms, this blogger has no intention of stopping, and allows the negative effects of the video to continue to ferment. In desperation, the hospital chose to call the police. After receiving the report, the Zhaotong police quickly arrested the video publisher Yuan through investigation.
The police said that he was surprised at the time and felt that the video he took was normal and that there was no illegal act in it.
Yuan told the police that he had accounts on multiple short video platforms, but his attention was not high, and the increase in followers was also very slow, so he did this.
For a quick increase in followers
Frequently shoot vulgar challenge videos
In order to quickly increase his followers, in 2022, Yuan asked his friend Zhou to be a cameraman, and he was responsible for planning and appearing, and began to shoot short videos of "Challenge Comment Area". However, the ordinary "challenge" is still slow to increase fans, so in August 2023, Yuan decided to shoot some vulgar videos to attract more traffic.
In order to attract attention, Yuan really ate pig food. Moreover, this video also received more than 500 likes, but before that, Yuan's videos generally only had a few sporadic likes.
Yang Xinghong, captain of the Cyber Security Brigade of the Zhaoyang Branch of the Zhaotong Public Security Bureau in Yunnan Province, said that since the launch of the "challenge", the likes, retweets, and views of his videos have increased, and his fans have skyrocketed.
In this way, Yuan, who tasted the sweetness, started his vulgar "challenge" road, and in order to attract attention, he would also specially pick some vulgar high-praise comments for shooting.
Yang Xinghong introduced that under normal circumstances, the number of regular video views should be more than 10,000, the most likes are thousands, and the most comments are hundreds. But the vulgar "challenge" video he shot can have hundreds of thousands, or even millions, and there are tens of thousands, hundreds of thousands, and tens of thousands of retweets.
Vulgar short videos increase fans quickly, shoot easily, and it only takes 30 minutes before and after. Because of this, in the days that followed, Yuan was even more unscrupulous in using vulgar and outrageous videos to attract traffic.
In Yuan's previous videos, there are many episodes of random pick-up with passers-by, and he even sent wreaths to people.
When filming the video, Yuan also deliberately pretended to be embarrassed, but gave up for the sake of fans. "As long as you dare to praise, dare to do anything" has also become an important label of his videos. Because he was open-minded, Yuan's vulgar videos also attracted him countless fans, and what followed was attractive benefits.
The police said that when you shoot this kind of vulgar video, tricky video or this kind of video that affects others, the attention will be relatively high, and then the traffic will be large. Yuan said that he might be able to collect one or two thousand yuan a day.
Many netizens questioned and criticized Yuan's vulgar behavior, but in the face of the benefits brought by traffic, instead of reflecting, he intensified.
In January this year, Yuan was sentenced to 15 days of administrative detention by the public security organs on suspicion of picking quarrels and provoking troubles and disrupting public order, and all his accounts for publishing vulgar videos were also banned by online platforms.