On an early summer afternoon in 2024, Baidu Group Vice President Xuan Jing's Douyin account "I am Xuan (qu) Jing" suddenly emptied all content, a move that quickly attracted widespread attention from all walks of life. And the source of all this has to start with a series of video content posted by Xuan Jing on Douyin and its subsequent controversial events.
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At first, Xuan Jing joined the Douyin platform as an individual, aiming to share her life insights and workplace experience. The content of the videos she released is extensive and diverse, including "Employees break up and leave in seconds", "Whoever makes more money pays for it", "Public relations people have no holiday on the Spring Festival weekend", and "Working women's biggest regrets for their families". Because of their straightforward expressions and unique insights, these videos once sparked widespread discussion and resonance. However, it was also these video contents that laid the groundwork for the subsequent controversy.
In the video of "I approve the resignation of employees in seconds", Xuan Jing said that she would not hesitate to approve the resignation applications submitted by employees for personal reasons. This remark quickly sparked heated discussions among netizens. Some people think that she, as an executive, should pay more attention to the personal situation and career development of employees, rather than simply "approve" resignation applications in seconds. Others believe that Jingjing's remarks reflect her respect for the autonomy of employees, but they also expose her flippant attitude towards the issue of employee turnover.
With the fermentation of public opinion, this incident gradually escalated into a question about Xuanjing's personal management style and Baidu's corporate culture. Some netizens pointed out that the values conveyed by Xuan Jing in the video are contrary to the corporate culture of "user first" and "people-oriented" that Baidu has always advocated. At the same time, some people began to question the authenticity of Xuanjing's Douyin account, believing that its number of followers and likes were abnormal.
In this context, some netizens broke the news that Xuan Jing's Douyin account was a transfer account that was purchased, that is, she did not operate the account from scratch, but quickly gained a large number of fans and attention by buying existing accounts and changing their names. This revelation has undoubtedly intensified the controversy of public opinion. Some people accuse Xuan Jing of undermining the fairness and impartiality of the Douyin platform by using improper means to gain attention, while others believe that it is just a means of business operation, which is understandable.
In the face of doubts and controversies from public opinion, Xuan Jing did not choose to remain silent. She published a long article through her personal Weibo, responding to the remarks of "second approval of employee resignation applications". She said that she does not deal with the problem of employee turnover lightly, but respects the personal choices of employees, and actively communicates with employees to solve possible difficulties and problems. At the same time, she also admitted that her Douyin account was a transfer account for purchases, but stressed that this was for personal interest and sharing purposes, not for commercial gain.
However, Xuanjing's response did not completely quell the controversy. Some argued that her response lacked sincerity and persuasiveness to dispel questions about her management style and Baidu's corporate culture. At the same time, some people began to question Baidu's attitude and handling of the incident.
Against this backdrop, Baidu also issued a statement saying that it would pay close attention to the matter and take the opinions and suggestions of netizens seriously. The company said that as one of the company's executives, Xuan Jing's words and deeds should be in line with the company's values and corporate culture. At the same time, the company will also strengthen the supervision and management of internal employee behavior to ensure that the company's image and reputation are not damaged.
With the continuous attention of public opinion and the company's active response, Xuan Jing finally chose to empty the content of her Douyin account. This move is seen as her final response and expression of attitude towards the controversial incident. Although this incident has brought certain negative impacts and losses to Baidu, it has also provided an opportunity for the company to reflect and improve.
Looking back at the whole incident, we can see that the power of public opinion is enormous. A small statement or action can spark widespread attention and discussion. Therefore, as public figures and corporate executives, we should always pay attention to our words and deeds and image building. At the same time, we should also respect the rights and dignity of others, and avoid causing unnecessary distress and harm to others because of our personal actions.
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