The development of rural tourism is of great significance to promote the local rural economy, protect traditional culture and promote urban-rural exchanges. If the nation wants to rejuvenate, the countryside must be revitalized, so what should be done to make the rural revitalization more perfect? The following are some suggestions on the development of rural tourism, taking Xiamen Tong'an Military Camp Village as an example, down to the details.
1. Discover and protect local culture: The charm of rural tourism lies in its unique local culture and natural beauty. Therefore, the cultural connotation of the countryside should be deeply explored, such as traditional handicrafts, local folk customs, historical relics, etc., and integrated into tourism products, so that tourists can experience and feel the charm of rural culture. At the same time, it is necessary to strengthen the protection of rural culture, avoid excessive commercialization and homogenization, and maintain its authenticity and uniqueness.
Xiamen military camp village has a long history, can be traced back to the origin of the word military camp for the last year of the Ming Dynasty Zheng Chenggong general village stationed in the village of the small hill, this history should be excavated and protected, and the former Zheng Chenggong village site excavation protection. There are a number of festivals once every three years, eight years, and twelve years in the military camp village, including a variety of activities such as fire, wandering gods, sacrifices, etc., which can be negotiated and protected in combination with the village elders' association and the village Buddhist council, so as to give full play to the role of these customs and activities in village exchanges and do a good job in cultural inheritance.
2. Improve infrastructure: To enhance the attractiveness of rural tourism, it is necessary to improve the infrastructure conditions of rural areas. It includes transportation facilities, accommodation facilities, catering facilities and public service facilities. Ensuring that visitors are easily accessible while enjoying a comfortable and safe travel experience in the countryside.
At present, the military camp village is greatly affected by traffic restrictions, and the fourth-class highway leads to traffic only vehicles with less than 19 seats, and the transportation cost of group travel is large, resulting in a significant decrease in the passenger flow of the military camp village compared with before May 2020. Nowadays, under the unified operation of the military camp village high mountain welcome and waiting center, the homestays, hotel catering, sightseeing and explanation of the military camp village have been very perfect, if the traffic problem can be solved, the rural tourism road of the military camp village will inevitably go wider and wider.
3. Promote industrial integration: The development of rural tourism can be combined with other industries to form industrial integration. For example, rural tourism will be combined with agriculture and forestry, and tourism products such as agricultural experience, forest trekking, and orchard camping will be developed. This can not only enrich the content of tourism, but also promote the development of related industries and increase farmers' income.
At present, there are about 60 homestays in the military camp village, such as Junxinzi Yueyunsu, such as Linfeng Pavilion Hotel, Gaoshan Ying self-service barbecue and other ten hotel catering providers, 903 Star Camp and other five camping bases, and Gaoshan Ying Shared Ecological Orchard and other four fruit and vegetable self-picking gardens. It covers many aspects of eating, living, traveling and playing, and truly realizes the complete rural industry, and the next step is to deepen industrial integration and integrated development.
4. Strengthen environmental protection: The development of rural tourism should be based on the premise of sustainable development and strengthen the protection of the rural environment. In the development of tourism, we should pay attention to ecological and environmental protection and avoid damage to the rural environment. At the same time, strengthen the environmental education of tourists, improve their environmental awareness, and jointly protect the beautiful environment of the countryside.
The source part of the stream renovation project in Xiamen Barracks Village has not been completed, resulting in a deep gap in the stream tour experience of tourists, which is an environmental protection item that can further improve the experience. Other natural and cultural landscapes such as air defense posts, Jinshan Pavilion, and half-acre ponds need to be further protected, one is to improve the tour experience of the scenic spots, and the other is to make the ecological and environmental protection of the scenic spots more sustainable.
5. Strengthen publicity and promotion: through the media, the Internet and other channels, increase the publicity of rural tourism, improve the visibility and influence of rural tourism. At the same time, various promotional activities are carried out to attract more tourists to experience rural tourism.
In addition to the external publicity and promotion is the main source of promotion in the military camp village, the military camp village has also formed an operation team based on the high mountain greeting and waiting center of the military camp village, through writing play strategies, taking pictures of scenic spots, disseminating cultural activities, and publicizing team building entertainment projects, etc., to form the power of publicity and promotion.
6. Improve service quality: strengthen the training and management of rural tourism practitioners, and improve their service level and professionalism. By providing high-quality services, tourists can feel warm and comfortable in rural tourism, and enhance tourist satisfaction and loyalty.
Before and after the introduction of large state-owned enterprises such as Xiamen Brigade and urban construction into the holding operation, there are limited investment, less use of manpower in the village, there is a phenomenon that some people are on duty for work, lack of service motivation, and cannot link the development of Junying Village with personal honor and disgrace. It is recommended to hire more local talents to accelerate the development of rural areas.
To sum up, the development of rural tourism needs to comprehensively consider culture, environment, industry and other aspects, promote the healthy development of rural tourism through scientific planning and effective management, and contribute to the prosperity of rural economy and the inheritance of culture.
This article is provided by the military camp village high mountain welcome tourism service platform, please indicate the source for reprinting.