A brief background of the important news
Recently, Tik Tok has fallen into a ban crisis in the United States, however, young people in the United States have fallen in love with another Chinese app, Xiaohongshu.
On March 23, the Wall Street Journal published an article titled "Bad Haircuts: A Popular Chinese App Offers Candid Advice to Americans."
They found that more and more young Americans are posting photos on Xiaohongshu holding "listen to persuasion" signs, with the aim of asking netizens to help make suggestions for improving their image.
For example, Zaria Meburn, a public health student at Atlanta, said she was prepared for bad reviews when she posted a "persuasive" photo asking for styling skills. But on Xiaohongshu, she gets "blunt but helpful" feedback.
Netizens not only suggested that she change her look to become more beautiful, but also taught her some makeup skills, and even helped her retouch her pictures to see the effect.
So, what does the phenomenon of "listening to persuasion" of young people in the United States portend?
The following is Wang Yuquan's important news commentary:
Recently, the Wall Street Journal published an article in which it took a rare positive and friendly attitude towards China.
What is this article talking about? It is about a specific application scenario in an APP. This APP is Xiaohongshu, and the application scenario is called "Listening to Persuasion".
There is a label in Xiaohongshu, and if you put the label "listen to persuasion", it means that you want to listen to other people's opinions. At this time, others will follow the post to express their real opinions.
According to the Wall Street Journal, this event is actually very positive for the formation of social media, including social networks and online life in the future.
Because it avoids those routines that are too hypocritical, or too for tat, but sincerely helps others, which is what each of us really needs.
In fact, before this, "listening to persuasion" had already become popular in China, and the label of "listening to persuasion" was beaten millions of times last year.
Now, the Wall Street Journal has observed that this trend of persuasion has spread to the United States. To what extent? Many people in the United States have learned to write the word "listen to persuasion," which means that they really want to listen to persuasion and want others to give them sincere advice.
For example, if you post it to Xiaohongshu and say how my hairstyle is, many people will sincerely bring it up, and it may be better for you to modify your hairstyle, which is called "listening to persuasion", and it will be better if you change your image next time.
So you'll see that another Chinese app has landed in the U.S. after TikTok, Shein, and Temu, and it's rapidly gaining popularity.
But note that this app is not the same as the previous apps, which still emphasize some basic functions, such as Temu and Shein for shopping, and TikTok for watching videos.
The "listening and persuading" function in Xiaohongshu is actually more of a social interaction, including the formation of a new social order.
That is to say, what used to be an application at the functional level is now an application at the level of social behavior, social habits, and even culture.
Why is this important? A lot of our culture, including movies, fashion, and so on, was imported from the West. Now the reverse output has been realized, not only the reverse output of some technologies, the reverse output of APP, and even the reverse output of culture.
In other words, this time foreign countries not only used our APP, but also learned our behavior habits, which were first established in China and then spread to the United States.
Why is this so? We think that the essential driving force of this society is technology, and technology drives society into three levels, which we call behavior change, habit change, and perception change.
The first is behavior, that is, when technology brings convenience to us, people will adopt this technology, and then it will slowly become a habit, and finally it will become a concept, it will become a culture, and even say that it is the best thing to do.
There is an economist in the United States named Diago Comin. He said that the strength of an economy is not determined by the speed at which it introduces advanced technology, but by the depth of its use of advanced technology.
Who was the first to realize the survival of this extensive online digital society was actually China. Because the share of smart phones in China, as well as the use rate of APP on mobile phones, is much higher than that of the United States, higher than that of Europe and the United States, we are relatively leading in the world.
When you're ahead of the curve, and then you have a big enough society, you can give birth to a lot of new cultures based on online society, online behaviors.
The "persuasion" on Xiaohongshu is because China has entered the digital society with wireless Internet and brought us a new culture of the digital society.
Although the United States seems to have a lot of advanced technology on the surface, many of its leading technologies are not diffusion enough. In fact, the war between the United States and China in science and technology in recent years has also delayed the further diffusion of many of their advanced technologies.
It will only be until they slowly spread out behind us that they will reach the level that China might have reached five or six years ago. Then we have been brewing a new culture for so many years, so all they have to do is learn from us.
Therefore, in the Internet era, it was called copy to China, and we copied the American business model. But in the era of wireless Internet, because all our people are using wireless Internet, giving birth to a new culture, so it is called copy to American, or copy from China.
When China is the first to develop the scientific and technological ecology and use advanced technology most extensively, we can be the first to understand this culture and be the first to invent this culture, so that our culture can be spread to the whole world.
This is of course very beneficial to China, and Chinese entrepreneurs should be encouraged to explore cultural applications such as "listening to persuasion" on the basis of advanced technology.
Of course, you will also see good news. Many people have the concern that the conflict between China and the United States will not become more and more serious, but now it seems that all these measures of the United States will be ineffective in the long run.
The reason is very simple, you can ban TikTok, and you can even find fault to ban Temu and Shein, but there are more and more apps such as Xiaohongshu and Genshin Impact, and you can't ban it.
Why? Because a lot of the apps started in China, and our culture is more advanced, and Americans will take the initiative to use it. Even young Americans will learn to write the words "listen to persuasion", but fortunately, they can listen to the persuasion of others when they post this post on Xiaohongshu.
How can you ban it at such a time? Do you want the United States to ban mobile phones and wireless Internet? This is unrealistic.
We emphasize that social development should be mutually prosperous, tolerant, acceptable, learning from and accepting.
Under such circumstances, I believe that China, whether it is the United States, other countries, or the world, will gradually reach a deeper level of mutual understanding with the integration of cultures, rather than clashing with each other.
We also hope that more people can understand the law of science and technology changing the world, and because they understand, they will devote themselves to this law and truly promote the development of society.
This is the purpose of our science and technology training camp, and we also hope that people who are interested in using science and technology to change the world will join our science and technology training camp to promote the development of the world and make it better and better.
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