2024 will be a year full of severe tests for the food and beverage industry. First of all, the complex and changeable global economic environment has brought many difficulties and challenges to the development of the industry. Secondly, the growth rate of the world's total food and beverage consumption has slowed down, and the market competition has become more intense.
Only by keenly capturing the dual changes in the economic pattern and market trends can brands truly seek opportunities in crisis and achieve quality growth.
The scene of the 110th National Sugar and Wine Fair
According to official statistics, since the opening of the 110th National Sugar and Liquor Fair in Chengdu on March 20, the total exhibition area has reached 325,000 square meters, attracting more than 6,600 exhibitors from 45 countries and regions, with a total of more than 400,000 visitors.
From the hotel business negotiation that started on March 15, the 8-day exhibition once again presented a "feast" of beverage trends. Looking back on time, let's take a look at a "big pulp" national brand and its sugar and wine party.
Nearly 10 million yuan was invested in the Spring Sugar Exhibition
Portuguese advertisements light up Chengdu's landmarks
On the eve of Spring Sugar, the industry has already sensed the brand popularity of Portugal and invited Huang Xiaoming as the new spokesperson of the brand. Under the momentum of the huge brand, the eyes of the industry are focused on Portugal. Huge investment in advertising and publicity, dominating the online and offline screens, and opening three-dimensional brand bombardment!
Consolidate the depth of quality and strengthen the height of the brand. While continuing to invest heavily in brand marketing, Portugal also promotes new products, expands channels, and strengthens the market... Full speed towards the future of Portugal with 10 billion yuan.
Entering 2024, Portugal will take "new strategy and great development" as the landing year, accelerate brand building and national layout as a "leader", appear on CCTV, sign a contract with Huang Xiaoming as the spokesperson, and become the official sponsor of the 2023-24 China Women's Basketball League... Expand the breadth and depth of brand communication, accelerate the national layout of Portugal, and share the great future of tens of billions of Portuguese mouths, so that all merchants can share the big pulp.
Four exhibitions linkage
Portuguese burst spring sugar
Every year, the spring sugar is held high. This year is no exception, as a leading brand of fruit juice in China, Portugal has invested 10 million yuan to welcome the arrival of distributors across the country with a stronger product lineup and a more high-end brand image with brand spokesperson Huang Xiaoming.
From March 15th to 19th, the Portuguese will be held at the lobby bar of Tibet Hotel, the lobby bar of Crowne Plaza Hotel and the first floor of Xiangyu Hotel, and from March 20th to 22nd, it will be unveiled at the Century City Convention and Exhibition Center. From "hotel negotiation" to "convention and exhibition center", Portugal is fully covered, accelerating the journey of 10 billion Portuguese in the future.
The newly launched Portuguese fruit pulp juice, Portuguese double grapefruit juice, Portuguese high-end gift box, Lida fermented yogurt, Lida soda and other products form a super product lineup, attracting exhibitors from all over the country with high quality and good looks. At the same time, Portugal has built a comprehensive communication matrix in airports, high-speed railways, subways, customized buses and surrounding business districts to seize the flow of spring sugar and start the battle to break the circle of spring sugar.
A large item, detonating spring sugar
At the beginning of 2024, Portuguese's core brand "Lida" launched Lida Soda as a strategic new product in 2024, entering the new track of China's soda.
At this year's Sugar & Wine Fair, Portuguese's big moves and big strokes were made to launch a new round of brand building. Lida Pulp Soda shined at this Spring Sugar Fair, and the five factories produced it at the same time, and the supply exceeded demand.
Lida soda, as a "large-capacity" product on the market, "cool enough" taste and "domestic product" attributes are favored by dealers, coupled with the blessing of the national brand background of Portugal, Lida attracted nearly 2,000 high-quality cooperative dealers during the spring sugar period, many of which directly paid the deposit to reach cooperation.
It is reported that Lida has three flavors: orange flavor, lychee and champagne, with high quality, high appearance, fruity aroma, low sugar, 0 fat, no burden, to meet the dual needs of young people for taste and health, and to "play" with young people, but also to completely touch the hearts of dealers.
On-site signing continues
New customers of big soda signed a gold contract on the spot
"In the past two years, it has been difficult to sell in the beverage industry, and for distributors, the selection of products is not only about products and future trends, but also about the strength of the enterprises behind them. Mr. Guo from Tianjin said, "Huang Xiaoming, a national brand enterprise and a powerful actor, said that Portuguese's products are trustworthy. ”
It is worth noting that, in addition to a series of preferential policies such as dynamic sales support, the Portuguese market also brought sincerity to dealers at the Spring Sugar Fair, and all new customers who signed a contract with big soda on the spot will send gold, so that dealers can feel the sincerity and strength of Portuguese enterprises with practical actions.
On-site signing and sending gold
According to incomplete statistics, in the past, the 110th Sugar and Wine Fair Portuguese booth was very popular, full of guests, and attracted as many as 3,000 high-quality and in-depth dealers, many of whom directly paid the deposit to reach cooperation, and the number of follow-up consultations and cooperation continues to soar. With the explosive popularity and hot signing, the Portuguese sugar and wine fair in Chengdu was completely popular!