Recently, the industry as a "weather vane" and "barometer" of spring sugar, successfully ended in Chengdu, this year's long period attracted manufacturers and distributors from all over the country. It is worth mentioning that the convenient fast food track, since Yang shopkeeper created a new way of eating noodles and eggs, subverted the monotonous characteristics of decades of traditional pastry, and brought new explosion points and new growth to the market and channels.
Nashi noticed that the founder of noodles and eggs, Mr. Yang, has gained a lot in this year's spring sugar, and won 3 major industry awards in one fell swoop, and has successively been on the list of "2023 Retail Channel Innovative Brands [Flour Category] Best-Selling List" jointly released by Nashi, the "2023 Food Health Category Innovation List" jointly released by Frost & Sullivan & Nashi, and the list of "Innovative Brands" issued by the China Food Industry Association. A healthy and rich product matrix has been recognized and affirmed by consumers and the industry.
Won three major awards
Shopkeeper Yang scored twice with his strength
As we all know, the Chengdu Spring Sugar Festival is held every year, and various industry events will be held on the spot, which is a summary of last year and brings new impetus and vitality to the development of the industry in the new year.
On March 16, at the 3rd CFIC Food Innovators Conference, Mr. Yang won the 2023 Retail Channel Innovation Brand [Flour Category] best-selling list issued by Instant Win & Nashi, and the "2023 Food Health Category Innovation List" issued by Frost & Sullivan & Nashi by virtue of his 2023 retail channel dynamic sales ability and product innovation and development respectively.
The two honors should not be underestimated, and the company is a well-known big data company in the FMCG industry in China, which was co-founded by senior product and technology experts from Alibaba Group. Now it has cooperated with supermarkets and convenience stores across the country, based on the real sales data of stores as the criterion, and Frost & Sullivan's influence is self-evident, founded on Wall Street in 1961, with about 3,000 (nearly 500 in China) consultants and analysts. Over the past 63 years, Sullivan has helped a large number of clients, including Fortune 1000 companies, top domestic and foreign financial institutions, and other leading enterprises, accelerate the pace of growth through its nearly 50 offices around the world, leveraging a powerful database and expert database, and applying a wealth of expertise and consulting tools, helping clients achieve growth, innovation and leading benchmark status in the industry.
On the one hand, behind the honorary blessing is the in-depth reach of many activities of Shopkeeper Yang in 2023, such as the May Fourth Youth Day launched the short film "Youth Dare Not Be Presentable" to talk and co-create with young people to achieve deep emotional reach...... When the target group has an in-depth understanding of the brand, it drives the terminal sales to achieve the effect of breaking the surface with a thousand dollars.
On the other hand, Yang Shopkeeper innovatively integrates flour, noodles, vegetables and eggs, and launches Yang Shopkeeper Instant Noodles and Eggs to solve the problems of unbalanced instant noodles diet, single ingredients and small quantity that consumers are concerned about.
In addition, at the China Food Industry Trend Conference on March 20, Yang Shopkeeper once again won the Innovation Brand Award for its outstanding product innovation ability, and behind a number of honors, it not only affirmed the strength of Yang Shopkeeper's noodles and eggs in the terminal sales and product independent R&D and innovation capabilities, but also demonstrated the industry's recognition of Yang's brand and development prospects.
It is worth mentioning that in 2022, Mr. Yang successively won the "Innovative Brand (Category)" award of the 5th National Food Distributors Conference and the honorary title of "Pioneer of Noodles and Eggs Category" issued by the Henan Food Industry Association.
Quality as the cornerstone
Mr. Yang continues to show the power of innovation
It is undeniable that in recent years, Shopkeeper Yang has won many awards inside and outside the industry with his noodles and eggs, which is inseparable from Shopkeeper Yang's consistent adherence to quality and strict control, constantly overcoming difficulties in products, and innovating healthier and delicious instant food.
For example, in 2016, the large single product of noodles and eggs adopted unique technologies such as powder leakage and freezing to lock freshness, which effectively shortened the brewing time of vermicelli, and adopted technologies such as low-temperature vacuum dough mixing, secondary proofing, three-process tableting and six-way roller shredding to improve the edible quality of noodles. There is also Gaoren ramen" took the lead in using unique process technologies such as extrusion and stretching, freezing and quenching, optimized the parameters of the cutting knife and the horizontal blade, solved the problem of gelatinization and viscosity of wheat flour and sweet potato starch, realized the organic fusion of flour noodles, and improved the smooth and firm feeling of noodles.
After the success of the product in the market, Yang shopkeeper grasped the needs of consumers, and according to the differences of different groups of people and consumption scenarios, once again launched non-fried flour noodles and eggs in mini and bagged noodles and eggs, leading the development direction of the field of noodles and eggs, and innovatively developed products such as Yang shopkeeper Gaoren ramen, double-sided 200, and yes wide noodles around new consumer needs. Especially in 2023, through the re-integration of Internet celebrity explosive products, regional cuisine and product matrix innovation, Hong Kong-style fat sauce series, Wuhan hot dry noodles and hot and spicy turkey noodles, Shopkeeper Yang will continue to enrich the product matrix from the preferences of young people, and every step is meticulous, and the ingredients have always been carefully selected, so as to achieve excellence, check from the source, and be responsible for creating every bowl of delicious instant noodles to the end, and do not hesitate to temper it.
In the view of Nashi, Yang Shopkeeper is rooted in the fast food track, deeply cultivates each type of product, and uses real high-quality products and tireless innovation genes to help the brand influence quickly break through the circle in the young circle.
epilogue
Although the award is a bowl of noodles, it is not just a bowl of noodles, which contains the research and innovation of Yang Shopkeeper for many years. In the future, Yang will always take the protection and leading the healthy development of the category as its own responsibility, keep up with the trend of the times and actively explore better consumer experience, and provide consumers with more cost-effective and delicious products. Nashi will also look forward to it with everyone, and Shopkeeper Yang will bring more surprises and delicious appearances.