Recently, FAW Jiefang signed an export order for 1,000 units with MELAM, a Mexican distributor. Yu Changxin, member of the Party Committee and executive deputy general manager of FAW Jiefang, who is conducting market research in Mexico, witnessed the signing, and Leng Changchun, general manager of FAW Jiefang Overseas Product Line (Jiefang International), presided over the event.
Mexico is the world's seventh largest automobile producer, the largest automobile market and manufacturing center in Latin America, and has a relatively complete automobile manufacturing industry chain. In recent years, with the rapid development of Mexico's economy and export trade, the demand for trucks has also increased year by year.
In 2018, FAW Jiefang began to enter the Mexican market, established a KD production plant, and began terminal sales in 2019. At present, FAW Jiefang has more than 20 dealers in the Mexican market, covering its key cities. With the advantages of efficient, reliable, fuel-saving and comfortable products, Jiefang Truck has formed systematic competitiveness in the Mexican market, entered a period of rapid growth, and achieved annual orders of more than 1,000 units. From January to February 2024, 525 Jiefang trucks were exported to the Mexican market, a record high.
The continuous breakthrough in the Mexican market is due to the continuous acceleration of FAW Jiefang's international layout in recent years, focusing on "firepower" to expand overseas markets, taking advantage of the "domestic first" status, integrating upstream and downstream resources of commercial vehicle exports, and setting up overseas product lines to break through overseas markets. In 2023, FAW Jiefang's annual vehicle exports will exceed 45,000 units, achieving a leap in overseas sales.
In terms of product layout, FAW Jiefang has built overseas exclusive product versions, adhered to the overall product development strategy of "unified chassis, large assembly + multi-platform cab", accelerated the introduction of high-end products such as J7, accelerated the upgrading of overseas products, and enhanced product competitiveness; 19 KD assembly plants; In terms of service guarantee, FAW Jiefang has created a service model of "one station drive and three networks", established a national spare parts center warehouse, coordinated the management of service network, spare parts network and customer service center network, and improved service guarantee capabilities such as service maintenance, training, spare parts construction and storage, door-to-door service and rapid claim settlement.
Facing the future, FAW Jiefang will adhere to the marketing concept of "customer-centric, goal-oriented, satisfaction-oriented, and innovation-driven", continue to deepen the overseas market, enhance the product competitiveness and brand influence of Jiefang Trucks in the international market, focus on customer satisfaction and business success, continue to launch more excellent truck products and warm-hearted user services, and help accelerate the realization of the strategic goal of "China's first, world-class".