In recent days, a lot of copywriting in support of Nongfu Spring has appeared on the Internet, with eye-catching headlines and sensational texts.
For example, some people say that Nongfu Spring has clarified, and the donation details are as high as 900 million, and netizens owe Nongfu Spring an apology.
Some people say that Wahaha is no longer good, it is just a temporary heat, and now sales have plummeted by 90%, and the aging products on the platform are not novel, and they will soon be cool.
Some people also said that Zhong Sui became the richest man in China for the fourth time with a net worth of 450 billion, more than 100 billion more than the second place, and the whole network supported Wahaha, but Zong Fuli still lost.
I don't know if these people are all spontaneous, and there are also people who eat people with soft mouths and short hands, and speak against their conscience.
Wahaha ushered in an unprecedented peak some time ago, it can sell 2.5 million per day, and the turnover in these two days is only 200,000, is it really not good?
In fact, everyone has bought it and haven't drunk it yet, not to mention that no one or anything can always be in a hot state, and they must return to rationality after all.
The real situation is that Wahaha is still winning.
Not only has sales soared, word of mouth has skyrocketed, and many channels have been opened, and the majority of consumers have finally come to their senses after being deceived for more than 20 years.
Knowing that Wahaha is a conscientious enterprise, pure water is cleaner than the water in the reservoir and tap water.
It doesn't matter whether Wahaha is the richest man or not, the important thing is that Wahaha's previous sales were not good, and the taxes paid to the state in the past five years are higher than the sum of the other two.
In the face of the unreasonable provocations of some media and big Vs, Wahaha no longer remained silent, and chose to be positive for the first time:
"The heat is temporary, hard work and persistence are eternal, Wahaha will not forget the original intention and continue to work hard to provide better sales and service for everyone......"
Writer Cai Chong once said: "If you take it earlier, you will have to pay double it when you go back." In Buddhism, it is called the causal cycle, in statistics it is called mean reversion, in the stock market, it is called the homology of profit and loss, and in the terminology of the rivers and lakes, it is called sooner or later. ”
I don't know for what reason, Zhejiang Nongfu Spring Drinking Water Co., Ltd. actually applied for cancellation.
At a time when the frenzy of public opinion has not subsided, Nongfu Spring's move is very surprising, and it has also aroused the doubts of netizens, who feel that there must be something strange behind this matter.
According to insiders, Nongfu Spring is not just being written off now.
According to the tax review process, which takes at least three months from the submission of the application to the final approval, it is likely that Zhong Sui will secretly operate this matter before Zong Qinghou dies.
As for what the reason is, only Zhong Sui himself knows best, and what he has to meet next is to write off several predicaments under the haze.
First of all, the cancellation of a company may not be a big deal, especially since Zhong Sui does not have only one Nongfu Spring, and the vitamin E of a certain Shengtang that many people often eat is also his family.
However, it is not common to cancel the earliest start-up company, which is equivalent to the cancellation of Beijing Xiaomi Communication Technology Co., Ltd., which was established in Zhongguancun in 2010 after Xiaomi's listing.
When Zhong initiated the cancellation application, it was equivalent to issuing a death notice from Nongfu Spring, and the company will face a series of problems such as declining brand awareness and customer trust, and the brand value will also shrink significantly.
Then, once Nongfu Spring is really written off, it can't continue to circulate in the market in the strict sense, and the huge amount of inventory takes time and methods to digest.
A few days ago, I went to the snack shop in front of my house to buy something, and when I checked out, the store gave me a bottle of Nongfu Spring water, thinking that Nongfu Spring was fighting back and advertising.
Now it seems that there is another reason for the trouble.
It is said that "the hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit", it is normal for those who do business to seek profit, but don't forget to plant what causes and what results.
There is a writer who goes by the screen name "small town poet", and I think it makes a lot of sense.
In 2000, Nongfu Spring concocted the daffodil incident, saying that Wahaha pure water is not good for the human body, and in 2004, it concocted the PH value of bottled water, saying that the water of a certain treasure is acidic and harmful to the human body......
Similar to this kind of concocted rumors to use public opinion to suppress the unfair competition of opponents, Nongfu Spring did not less, and finally sat on the first place in China's drinking water.
However, many years later, the bullet fired by Nongfu Spring finally hit his eyebrows, and no one surrounded Nongfu Spring, and it was its encirclement and suppression that completed the closed loop.
As a small ordinary person, we don't know too many big truths, but we only know that we must resolutely put an end to enterprises such as debt corporatization, risk socialization, and foreignization of children.
And Wahaha can resist internal and external troubles, and under the attack of various subordinate means, it is really not easy to put it to death and then come to the present, especially this year.
Of course, this is also the blessing of the patriarch who sacrifices himself for others and selflessly dedicates himself to others and has great feelings and patterns.
Therefore, let the people and enterprises who take the route of the Japanese wind and swear allegiance to other countries go and those who should go out of business, and what we want to support are real Chinese entrepreneurs and real national enterprises.