In March, spring is in full bloom. As the temperature warms up, people are stepping out of their homes to feel the breath of spring. Local cultural and tourism departments are also actively carrying out spring cultural and tourism activities, bringing more spring fun to citizens and tourists with a variety of spring plays.
Beijing: "Nine Flowers"
The Beijing Municipal Bureau of Culture and Tourism has launched the "Nine Flower Events" with the theme of "Opening the Door to Welcome Spring", and citizens and tourists can collect stamps and check in at the theme post offices and postal service points in Beijing's urban green heart forest park, Tanzhe Temple, National Botanical Garden and other places, experience the "Walking in Beijing - Historic Sites and Flower Appreciation Theme Tour Route", recite poems under the ancient buildings, participate in the activity of "If the flowers bloom - I read poems for you under the flowers of the ancient buildings", and can also go into the fields to experience rural farming and participate in the "tree planting parent-child tour".
In order to better present the rich cultural and natural landscape resources of the Beijing-Tianjin-Hebei region and facilitate the masses to enjoy the flowers, Mentougou District and Huailai County, Zhuolu County, Wei County and Yangyuan County of Zhangjiakou City, Hebei Province jointly released the "Poetry and Painting Jingxi Chunhui Tour" route, focusing on elements such as hiking, flower appreciation, hiking, cycling, camping, and micro-vacation, connecting high-quality scenic spots, homestays, catering, farming gardens and other cultural and tourism resources, and launching 5 boutique flower-viewing routes to unlock "flower appreciation + cultural tourism", "flower appreciation + history", "flower appreciation + museum" and "flower appreciation + business" and other colorful and characteristic spring gameplay.
Tianjin: "Spring breeze ten miles, Tianjin is waiting for you"
On March 13th, the series of activities of "Tianjin Bell Rings You - Spring Breeze Ten Miles Tianjin Waiting for You" officially kicked off.
During the event, Tianjin released the traffic password "1096" of the city's spring cultural tourism, including 10 popular recommendations, 90 key activities, 60 flower-viewing spots, and the top ten popular recommendations are "Spring Reward", "Spring Fun", "Spring Outing", "Spring Entertainment", "Spring Competition", "Spring Collection", "Spring Enjoyment", "Spring Tour", "Spring Flavor" and "Spring Purchase", covering a total of 90 colorful activities. At the same time, Tianjin features six major flowers, including peach blossoms, pear blossoms, begonia flowers, magnolia flowers, peony flowers, and moon flowers, and has released a number of characteristic flower viewing spots.
During the event, TEDA Aircraft Carrier Theme Park released the "Spring of Flowers, Dating Aircraft Carrier" activity, inviting visitors to experience a different kind of romantic and military charm in the aircraft carrier park in spring; Chunshan launched the "Green Art Life, Spring Breeze Paper Kite Festival" to bring tourists a life experience of harmony and harmony with nature, Wittur Group launched the "V1 Hot Full Open Carnival Activity" to inject joy and vitality into this spring, and IPTV released the "3rd Tianjin IPTV Dimensional Cultural Festival" to create a fantastic two-dimensional world for animation lovers, Pan American launched the "Jack's Land Project" to provide family tourists with a new parent-child entertainment option, and the National Maritime Museum released information about the wonderful activities of the "Great River Civilization Exhibition", leading visitors to explore the charm of the Great River Civilization...... These spring cultural tourism activities will fully demonstrate the charm and characteristics of Tianjin's spring tourism and provide a cultural and tourism feast for the majority of tourists.
Fujian: "Come to Fujian to find spring fun"
Enjoy the scenery of Fujian and enjoy the spring Fujian tour. On March 22, the 2024 Fujian Spring Cultural Tourism Promotion Activity of "Come to Fujian to Find Spring Fun" was held in Wuyishan.
At the event site, 10 spring tourism boutique routes were released, including the "Spring Fun Tour, Tea Sea Nourishing Heart" Tea Tasting and Flower Appreciation Tour, the "Spring Fun Tour, Spring Breeze Letter" Coastal Spring Picking Tour, the "Spring Fun Tour, Mountaineering and Cloud Looking" Painted Spring Tour, and the "Spring Fun Tour, Min Yun Legend" Hairpin Flower Beauty Tour. Fuzhou, Nanping, Pingtan and other cultural tourism recommendation officials in northeastern Fujian took turns to take the stage to promote the Fuzhou spring check-in route, Pingtan Blue Tears and Wuyi Mountain National Park No. 1 Scenic Road cultural tourism products.
This activity will last until the end of May, during which it will be combined with the theme year activities of "Cultural Tourism and Ten Thousand Families, Fuqitong Fujian", deeply excavate the characteristic cultural connotation and tourism resources of Fujian in spring, and launch the cultural tourism product experience of Wuyi Mountain National Park No. 1 Scenic Road, "Come to Fujian to find spring fun" Central media into Dawuyi Wind Collecting Activity, "Walking Spring Dawuyi" theme country concert, Fujian Wuyi Mountain Hailiang Education and Technology Research Camp Launching Ceremony, micro variety show "33 Days Around the National Park", and well-known Fujian artists painting "Ring Belt" A series of activities such as the exhibition of themed works and the creation activities of famous Fujian artists going to northern Fujian to enrich and innovate the consumption scene and further heat up the spring cultural tourism market.
Hunan: "Flowers fly everywhere in Star City"
On March 21, the 2024 Cultural Tourism Consumption Season of "Star City Flying Flowers Everywhere" and the Spring Fulin Research Activity of "Fun Xingsha" kicked off in Fulin Town, Changsha County, and warmly invited the general public and tourists to go to a spring appointment in Star City Changsha.
At the scene, Changsha released the "Star City Flying Flowers Everywhere" flower appreciation map and 5 spring cultural tourism routes, covering a variety of special ways to enjoy spring, eat spring, play spring, etc., including more than 40 spring outing places in the city, such as Orange Island, Hunan Botanical Garden, Yanghu Wetland, Dawei Mountain, and Footprint Island. In addition, Changsha will also present more than 100 spring cultural and tourism activities such as special festivals and cultural exhibitions, to create a spring "cultural and tourism feast" that can be appreciable, traveled, appreciated, purchased and learned for the majority of citizens and tourists. The Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television also cooperated with Didi Chuxing to issue about 30 million yuan of travel vouchers.
Chongqing: Cultural, sports, tourism, agriculture and other diversified integration
This spring, Chongqing will launch more than 200 spring cultural and tourism activities, and continue to expand new scenes of cultural tourism through the integration of culture, sports, tourism, agriculture and other forms.
Among them, the popular spring IP series include the opening ceremony of the 2024 Wansheng Romantic Spring Outing Season and the 11th Wuhe Pear Blossom Cultural Tourism Festival, the 2024 Chongqing Spring Tourism Launching Ceremony and the Opening Ceremony of the Dianjiang Peony Cultural Festival, etc. The combination of "event + tourism" and "intangible cultural heritage + tourism" is a "hot" game this spring. There are nearly 20 sports events such as the Qijiang "Charming Gunan Wonderful Flower Dam" Orienteering Race, the 024 Wushan Goddess Mini Marathon, the 2024 13th China Wujiang Miao Stepping on Huashan Festival and the China Pengshui Water Sports Competition, and more than 10 special intangible cultural heritage activities such as Rongchang's "I Love Learning Intangible Cultural Heritage" intangible cultural heritage research experience and Jiulongpo Qingming Festival intangible cultural heritage experience activities. In addition, the first tea tourism cultural festival in Qijiang District, the exhibition of Shapingba Rural Revitalization Women's Entrepreneurship Project and the "Double Learning and Double Comparison" skills competition for rural women, and the 4th Yangtze River Three Gorges (Liangping) Ploughing Spring Festival and other agricultural and tourism integration activities also provide new ideas for efficient empowerment of agricultural tourism development.
In order to stimulate spring tourism consumption, Chongqing integrated consumption resources such as tourism, shopping, entertainment, and housing, and broadcast more than 80 activities to benefit the people. Some scenic spots in Xiushan, Tongnan and Wansheng are free of charge, and the discount for hotels and accommodation is as low as 5%, and the ticket is as low as 9.9 yuan. Jiulongpo took advantage of the explosion point of "trendy innovation" to link up with various scenic spots, hotels, homestays and other cultural and tourism enterprises in Jiulongpo District, and launched themed blind box packages such as 9.9 yuan for a night in a star-rated hotel and 9.9 yuan for a zoo.
Sichuan: "Flowers bloom in heaven and Sichuan is comfortable"
On March 12, the 2024 Sichuan Provincial Spring Cultural Tourism Promotion Event was held. With the theme of "Flowers Bloom in Tianfu and Comfortable Sichuan", the famous Tianfu tourism guide and the relevant city and state promotion officials of the Great Emei Alliance such as Leshan, Ya'an, Chengdu, Yibin, Zigong and other cities and states released the "Spring Tour" in Sichuan "Comfort Guide" and "Sichuan Top 100 Flower Appreciation Tourist Destinations Strategy Map" through interactive dialogues, scenario interpretation, program performances, etc., covering the "Pingwu is Spring Mountain" flower appreciation tour, "Spring to the countryside people's homes" rural taste tour and "Spring Breeze Brings Warmth into Tusu" City Walking Tour Theme Cultural Tourism Route and Spring Cultural Tourism Resources of Some Counties in Sichuan Province.
The Sichuan Provincial Department of Culture and Tourism has launched 100 major flower-viewing tourist destinations and a number of high-quality tourism routes around the activity of "following poetry to spring outing", effectively promoting the spring tourism market to heat up and prosper, so that the majority of tourists can deeply experience the unique charm of Bashu culture in flower appreciation, rural taste, and urban roaming, and continue to expand tourism consumption.
Share the spring flower scenery of Sichuan and taste the "Shu flavor" of spring. Tourists can check in the large rape flower fields in Liujiang Yuping Tourist Resort, and also go to Qinggangping Tea Guest Space to experience spring tea picking and other activities. In addition, a number of spring tourism routes such as "Tianfu Granary Rural Tour" and "Flower Appreciation and Picking Tour" have also been released, covering Wawu Mountain Scenic Area, Liujiang Yuping Tourist Resort, Qiliping Tourist Scenic Area, Groove Fishing Beach Scenic Area, Qinggangping Tea Guest Space, Zhigesang Orchard, Punaya International Tourism Resort, Zhongbao Manhua Field, Yanu Lake, Chunyi Garden and other check-in points suitable for spring tourism in Hongya County.
Source: People's Daily, Xinhua News Agency
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