If it weren't for chasing this year's hot spots, many people might not know how to pronounce the name of the new 408 model.
The new 408 model is named after the "Dragon Travel", and the three major models, namely Romanée, Latour and Lafite, are famous French wines, what does the name mean? It should be a "combination of Chinese and Western" in the context of the 60th anniversary of the establishment of diplomatic relations between China and France.
Coincidentally, China has a long history with France, with French missionaries entering the East in the 17th century. In modern times, France was the first Western power to establish diplomatic relations with China.
The romance of the Chinese literati and the romanticism of the French celebrities actually stem from the exploration of freedom and self, and even the preference for architecture is the same in the two countries, namely the Forbidden City and the Palace of Versailles, the Maginot Line and the Great Wall, the Eiffel Tower and the Xiaomanwaist in Guangzhou.
The above is not just gossip, in order to understand the French car, we must start with mutual recognition between China and France.
By name or by talent?
Let's take a look at the new 408 model, for this car, perhaps many people's first impression is consistent with the car's culture, that is, the French car has finally begun to "bells and whistles" in the name.
But as mentioned at the beginning, there is a deep meaning behind everything, and the French car is not playing awkwardly. Actually, we can interpret this product from the name.
Among them, Romanée Conti is the premier winery in France, representing heritage and quality, and the new 408 model inherits the "2022 China's Top Ten Body" and "Best Materials" design in terms of safety, using ultra-high-strength capsule-style body, using hot-stamping steel with a strength of up to 1600Mpa, and the proportion of galvanized metal materials exceeds 86%, ensuring that the body will not be perforated and corroded for 12 years.
The conscientious materials, coupled with the national brand healthy cockpit, as well as 60 mainstream configurations, the standard configuration of the whole system and the only joint venture kingpin level in the same class, the standard 360° panoramic high-definition reversing image + transparent chassis and other high-end configurations, together constitute the high-value characteristics of the French car, which is also an important manifestation of the inheritance of the new 408 model.
The style of Latour wine is known for its strength and gentleness, which is similar to the new 408 model with strong power and outstanding chassis driving experience, the new car is equipped with the fourth-generation 360THP all-aluminum twin-scroll turbocharged engine + Aisin 6AT third-generation manual automatic transmission, with a maximum power of 127kW and a maximum torque of 255N·m, WLTC comprehensive fuel consumption is only 6.10L/100KM, and the core components are from Bosch, Mahle, Pierburg, NGK, Weifu and other suppliers, the quality is guaranteed.
At the same time, the new 408 model continues the century-old CLDR master-tuned chassis of Peugeot Cars, with four driving modes: standard, sport, snow and manual, and is equipped with a small leather multi-function racing-style steering wheel. French cars are one of the few products that still insist on driving pleasure, and the new 408 model further lowers the threshold for experience.
Finally, Château Lafite is a representative of famous wines at home and abroad, which means that the new 408 is full of appearance, space, power, handling, environmental protection and safety. If you interpret it from another angle, it actually points out that the new car is comprehensively upgraded in the above six areas, for example, the entry version of the new car is further equipped with Blue-i 3.0 intelligent network system and 360° high-definition reversing image, etc., making it a real hexagonal warrior, from the low configuration to the top configuration can see the inherent "talent" and value.
Judging from the press conference, Dongfeng Peugeot's new 408 model was launched in Asia's largest high-ring test site for the first time in the country with a full load of 221km/h, and the hardcore is that the vehicle is seated in the back row of the heavyweight BOSS of Shenlong Automobile weighing more than 0.1 tons, which is equivalent to making the new 408 model in the case of extreme full load, in the high-speed loop with higher requirements for power, handling and safety 45 degrees inclination test site to speed up to 221km/h.
Li Yang, general manager of DPCA Marketing Center and secretary of the Marketing Party Committee, took the risk to test the reliability and driving performance of the whole vehicle for customers, not to show off his skills, but to come from the "tons of confidence" in the product, as well as the confidence brought by the golden sign of "conscience car made by Shenlong".
In addition, one of the most concerned points for consumers is that the price of the new 408 model has risen by nearly 4,000 yuan in the context of such an involuted market.
In this regard, you can borrow a comment from consumers to answer, that is, "about 20,000 discounts, less than 90,000 starts, about 100,000 landing, quite good", if you count cash discounts, expansion gold and fuel cards, etc., then the starting price of the new car is actually less than 90,000 yuan, superimposed on a series of upgrades on the product, which is the origin of the title of "family car volume king PLUS".