China Mobile lost 510,000 users in February! It was rumored on the Internet that it lost 8.11 million users in two months! It earned 360 million yuan a day, but it didn't want to provide high-quality services, but it was careful everywhere! This is why old customers have run away for more than ten years! China Mobile has been killing mature packages for users, upgrading routines, and so on, which makes people unguardable, plus three days and two big phone calls to upgrade the package! The indiscriminate bombardment of the phone is unguardable! It's time to sum up!
In February, China Mobile lost 510,000 subscribers, causing widespread concern. The reason for this is simple: the constant increase in mobile plan charges. From 39 yuan in the past, to 49 yuan, to 59 yuan, and even to 99 yuan today, there are even more than 100 yuan, more than 200 yuan! But the data is still not enough! You say that you have upgraded the package for the user, and the user has spent so much money, but the data is still not enough! There is no sincerity! For the user, such a price is really unaffordable, so many people choose other more affordable packages, including abandoning China Mobile in favor of other operators.
As one of the largest mobile communication operators in China, China Mobile has always enjoyed a good market reputation and has always been loved and favored by users. However, recent data shows that China Mobile has more than 900 million users, including about 750 million 4G users! But in February, China Mobile unfortunately lost 510,000 users, which can be said to be expected.
So why is this happening? It begs the question of why old customers who have trusted it for more than a decade are running away? The answer is simple: the constant increase in mobile plan charges. From 39 yuan in the past, to 49 yuan, to 59 yuan, and even to more than 100 yuan today, just a few months after upgrading the package, I called again to upgrade! For users, such a price is too much to afford, so many people choose other more affordable plans, or even abandon China Mobile in favor of other carriers.
First of all, in order to attract new users and retain old users, China Mobile frequently launches various new packages. Although it seems to be very favorable, in fact, it is not of great use at all, and the traffic and airtime should not be enough or not! There is no trace of sincerity! This makes users feel deeply deceived and their trust in China Mobile has been seriously hit. Secondly, the much-criticized problem of ripening packages. In the highly competitive communications market, China Mobile has adopted a number of measures to maintain profitability. One of them is the routine of calling to upgrade the package. China Mobile frequently launches various routine upgrades, such as calling users to induce upgrades, adjusting charging standards, etc., which has brought great trouble to users. Many users chose China Mobile because of its stability and convenience, but now they have fallen victim to being forced to accept change. Such constant changes have made users feel frustrated and disappointed, and they no longer trust China Mobile!
As users, we certainly want good service and reasonable prices. China Mobile's current approach seems to be contrary to that original intention. Many users say that they don't want to be bothered by frequent price increases, preferring to choose a stable and affordable package. Nowadays, China Mobile's monthly tariff of a few hundred yuan is indeed prohibitive for many people.
Some people may ask, since the price increase has led to the loss of users, can the price be appropriately lowered to retain users? This is a question worth considering. However, objectively tell everyone that China Mobile is a commercial enterprise, and it needs to maintain its normal operation through profits. The adjustment of tariffs is also based on commercial considerations, but whether it can better balance the needs of users and the interests of enterprises may need further trade-offs and considerations.
However, it is worth mentioning that there are also some users who have made another choice - to apply for an insurance number package. Although such a package is only 8 yuan per month, I am like this! But because there are too many things bound to the number, it is very troublesome to log out! But it cannot meet the needs of most users. Therefore, I am applying for a card from another operator! It is also lower than the current charge! But the mobile is still three days and two calls to ask me to upgrade the package, I just refuse! I can only say that you don't need money to call, I don't want to answer it yet!
In the face of user churn, China Mobile should take every user's feedback and needs seriously. Only by sincerely listening to users' opinions and taking practical actions can we win the trust and support of users. It is hoped that in the future, China Mobile will pay more attention to user experience, provide better and more transparent services, and truly become an operator that users can rely on and choose. Carefully examine the needs of users, and constantly improve the quality of their own services without knowing how to upgrade the insincere package everywhere!