Li Bin's wife was educated by the Internet

Author: Yang Mei

来源：商业人物（ID：biz-leaders）

01.

In online novels, the chairman's wife is about one of the easiest occupations in the world. She is only responsible for you chasing me and running away, lying on the sofa on the big flat floor and waiting for pity.

In reality, even if the ankles are as slender as Gan Wei and the fragility is as fragile as Zhang Zetian, it is possible to be grabbed by the back of the neck of fate and picked up from the dream of wealth. The former is responsible for the husband's countless debts, and the latter also has to deal with some debts, the love debts incurred by the husband.

If you are still in the entrepreneurial period like cutting the snake, it is even more necessary to share weal and woe. Not only his wallet, but also his words and emotional intelligence, all seem to have unlimited responsibility, ready to look back on himself when the performance of her husband's company is sluggish.

The lady who wants to repay the "emotional intelligence debt" is Wang Yizhi, the boss of Weilai Automobile. Recently, she apologized in her husband's live broadcast room. The objects of the apology are Yu Minhong and Zhang Zetian, another chairman's wife.

On the surface, this is a classic case of "the Internet teaches rich wives to be people". This public case occurred 7 years ago, at a press conference hosted by Weilai Automobile, Wang Yizhi, a professional host, inappropriately called investor Yu Minhong "Lao Yu" and investor wife Zhang Zetian "Xiaotian" in the interactive session.

The question of title and proportion is just the official statement of Wang Yizhi and Li Bin in the live broadcast room. What has really been repeatedly hyped and tasted frame by frame on the Internet is actually the verbal confrontation between Wang Yizhi and Zhang Zetian, the two rich wives. This video, which was named "Zhang Zetian's social rank" and "Zhang Zetian's angry boss lady of Weilai", has been widely circulated, almost equivalent to another masterpiece after Zhang Zetian holding milk tea.

I'm sorry to say that as a sluggish woman, I gradually learned the bloody and intriguing in the conversation under the frame-by-frame teaching of emotional video bloggers. According to these frame-by-frame analysis experts, Wang Yizhi's sentence "Xiaotian works very hard, and she attends every time Weilai holds a board meeting", through the title, tone and spiritual position, various levels show contempt for Zhang Zetian. In particular, the opening of the board of directors is full of irony about its ambition and restlessness.

As for Zhang Zetian's reply, he was called "full of emotional intelligence" by netizens. According to the tutorials of the masters of frame-by-frame analysis, Zhang Zetian not only clarified Liu Qiangdong's energy, the relationship between himself and Wang Yizhi, and the reasonableness of opening the board of directors by himself, but also emphasized that he and Qiangdong are husband and wife, and the disparity between the status of the two parties as the women behind them.

To be honest, if I could have had so much energy for reading comprehension at the beginning, I wouldn't be able to do a code word editor now. By the way, most of these bloggers who teach frame-by-frame are engaged in "fishing for women teaching" and "wife superiority" guidance.

02.

If you deduce according to the conspiracy theories of the frame-by-frame teaching masters, I am afraid that I am not the only one who receives these frame-by-frame interpretation videos. Otherwise, why did Wang Wang Yizhi's apology speech say so accurately, and Yu Minhong should be called "Teacher Yu" and Zhang Zetian "Mr. Zhang"? Is there still an element of anger behind this?

So if we had already taken this "Internet Emotional Intelligence Inclusive Education Course", why did we delay it until today, seven years later, to say this old apology? This is to talk about the revenue of Weilai Automobile last year, with a net loss of 20.72 billion yuan for the whole year, a year-on-year increase of 45%.

Li Bin is not as good at using social media as Li Xiang and He Xiaopeng, which should be a recognized fact in the past. Because of the "oil truck terrier" and "the Porsche factory is not as good as the JAC factory", his reputation on the Internet was damaged for a time, and the widely circulated sentence on the Internet "I hate a brand because of a person" is talking about Li Bin and Weilai.

The founders don't know how to market, but the company spends a lot of money on marketing. According to NIO's 2023 financial report, the company spent 12,884.6 million on sales, general and administrative expenses last year, more than three billion more than Li Auto. According to media statistics, since the release of the first video on March 14, Li Bin has received at least a dozen hot searches on major platforms, of which Wang Yizhi apologized and mentioned two. After Li Xiang, the next hot search machine is the trend.

Speaking of which, this spring March is really a "cold spring" for the three car-making brothers. The total loss of the two brothers, Li Bin and He Xiaopeng, exceeded 30 billion yuan last year, and the total annual delivery volume was less than the level of Li Auto. Li Xiangbar, a big winner who made money, fell into a crisis of public opinion because of the shape of the new car, and finally had to admit that there was a problem with values.

To put it bluntly, it is actually the chairmen who really need to apologize, after all, they have not been able to show excellent performance to the investors behind them. The apologies of the chairman's wife are lace embellishments, which increase the heat, enliven the atmosphere, and divert attention.

In this day and age, thank God for having an apologetic lady. If you don't believe it, take a closer look at the wives of wealthy families over the years, from the ex-wife of Mr. Wang Xiaofei, the founder of Ma Liuji, to Guo Biting and Xi Mengyao, which one is not helping the chairman of the board of directors to alleviate poverty?

03.

Speaking of traffic and topics, I have to mention another chairman's wife, Tian Pujun. From "I don't rely on Wang Shi" to "If it weren't for Wang Shi, who would know me" in the past two years, you might as well guess whether she was educated by netizens to understand, or learned to eat two fish and two fish for traffic and topics?

As for the past two years, is it the little wife who has diverted the stream to the retired boss, or the retired boss who has shaded the little wife? But in the end, Vanke's life-and-death crisis has nothing to do with these two, and I am afraid that this is also fortunate to constitute an important premise for Tian Pujun to only stage the love of husband and wife without bowing his head and apologizing.

Another chairman's wife who doesn't have to apologize, or even respond to an apology, is Zhang Zetian. With her popularity, "being apologized" is basically equivalent to being rubbed traffic. But Zhang Zetian's discourse dilemma on the Internet may be more headache than "being educated".

Taking a widely circulated "Ruthless Zhang Zetian" as an example, in the context of the Internet, Zhang Zetian was portrayed as "a little black and white flower": she was motivated, endured the ridicule of netizens, and squeezed into the celebrity circle when she stepped aside; she worked hard to improve herself, pestering Liu Qiangdong to teach her to read corporate financial reports; she resisted the humiliation of her marriage and finally entered the world's top investment circle.

The big heroine with a black belly was originally the most sought-after female image at the moment. But judging from the above descriptions alone, did the netizens who fabricated these chicken soup articles outline an inspirational and ruthless person, or are they too mentally retarded in their imagination of female energy? After all, Zhang Zetian is also from Tsinghua University, and he has to pester the chairman himself to read a corporate financial report? Yang Li can use Mercedes-Benz endorsement, even if she does not stand up to Mrs. Liu's identity, she uses her popularity as a "milk tea sister" to participate in a business event, and squeezes her hair hard?

Interestingly, while the literature of the wife is gaining popularity on social media, the pitfalls of women's narratives are also a topic that has been repeatedly discussed. And if you want to avoid falling into the trap, you might as well start with the symbolization and fiction of the chairman's wife. It's 2024, in the narrative context of the chairman's wife, why is emotional intelligence and Gong Dou still the topics that are emphasized?

When it comes to lack of emotional intelligence, about ten Wang Yizhi can't compete with one Yang Yuanqing. In 2014, Yang Yuanqing and Musk had a conversation, and at that time, Yang Yuanqing ridiculed Musk who proposed the "fan economy". But seeing that his legs were spread apart, his body was half lying on the sofa, with a somewhat casual smile, he asked: "How many customers does Xiaoma have? How many customers do we have? We can sell 5 machines per second, and the annual sales volume is more than 100 million." ”

Don't blame me for boxing, has anyone laughed at Yang Yuanqing's emotional intelligence because of this? What we discussed was Yang Yuanqing's business vision and pattern.

*Title image | Visual China