In the past two years, the demand for high-quality economic development has further enhanced the rhythm of energy transformation and utilization, and air source heat pumps, as a typical representative of clean energy, have accelerated the development of the industry scale under favorable conditions such as continuous technological innovation and continuous improvement of channels, but the potential hidden dangers associated with growth are also affecting the healthy development of the industry.
Relying on the continuous advancement of product technology, the adaptation of multi-scenario terminal needs and the diversified layout of marketing channels, the air source heat pump market has continued to expand in recent years. According to industry online data, the sales scale of air source heat pumps in 2023 will be 30.3 billion yuan, a year-on-year increase of 13.2%, continuing the steady development trend. At the same time, the steady development of the air source heat pump industry is also an important confirmation of the current green energy transformation and high-quality development demands.
2018-2023 sales scale trend of China's air source heat pump industry
In the face of the booming industry weather, as a promoter of green technology and an advocate of industry trends, Muge has been deeply involved in clean energy for many years, but has different thinking and perception, and how do they view the current air source heat pump market? During the 2024 HPE China Heat Pump Exhibition, Industry Online and Mr. Li Jun, President of Four Seasons Muge Group, had an in-depth discussion on the current industry situation and corporate strategy.
Mr. Li Jun, President of Four Seasons Muge Group
ChinaIOL
Improve quality and efficiency Break the technical shackles of core components
Innovation is an important driving force for the continuous development of enterprises, and the game in the age of scientific and technological information is the sensitivity to the mainstream trend of the market and the sense of innovation. In the face of the sluggish growth of the market situation, if enterprises want to obtain long-term economic benefits, they must rely on excellent scientific and technological innovation strength and product quality to win market space.
When referring to the term "new quality productivity", which has been hot recently, Mr. Li Jun said frankly that the essence of new quality productivity is the innovation of product technology. Four Seasons Muge has always resonated with the country's policy guidance, conformed to the needs of the development of the times, practiced social responsibility, and continuously helped the energy transition by continuously meeting the demands of market terminals and technological innovation.
Four Seasons Muge firmly believes that products are always the most direct medium to maintain enterprises and end consumers, and the technical breakthrough of core components is a solid backing to enhance the brand in the fierce market game. At the exhibition site, Four Seasons Muge released a special DHC (Double Hot Chip) inverter double heat core for air energy.
It is understood that Four Seasons Muge Air Energy is equipped with a self-developed DHC inverter double heat core (automotive-grade power chip), integrated with a high-performance IGBT inverter module, embedded with the self-developed air energy inverter control core AI algorithm, which can automatically and efficiently manage the air energy signal input and frequency conversion output functions, make the inverter voltage and current control more accurate, achieve high efficiency and energy saving in the product operation and maintenance cycle, and accelerate the iterative upgrading of products with scientific and technological innovation.
When talking about the achievements of DHC inverter double heating core, Mr. Li Jun said, "In the past, we were often constrained by the external supply side in the field of chips, and the 'stuck neck' technology made us in a passive position in the production and research stage, but this technology will provide more power support for the future product development and market competition of Four Seasons Muge."
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In line with the hot demands of the industry, the high-temperature heat pump steam unit shows its technical advantages
Under the overall development idea of quality, change and progress, the energy utilization transformation of high-energy-consuming industries is imminent. Taking industry as an example, China is a big manufacturing country, many equipment holdings rank first in the world, and the assets of industrial enterprises above designated size have exceeded 160 trillion yuan.
For the strategic layout of the market, it is necessary to have the ability to accurately evaluate the evolution trend of the industry, and also consider the current development form of the enterprise. Under the guidance of multiple elements such as "double carbon" and new quality productivity, Muge is vigorously promoting heat pumps to promote energy conservation and emission reduction through continuous cultivation of heat pump technology, and the latest high-temperature screw steam heat pump uses waste heat recovery to improve energy conversion efficiency, which can directly replace traditional coal-fired, gas-fired and oil-fired boilers, providing new energy power for the industrial field and injecting new vitality into the sustainable development of industry.
From the perspective of the medium and long-term development path of the enterprise, Four Seasons Muge not only has a comprehensive layout in brand image, product quality and service system, but also attaches importance to unique differentiation strategies, so as to maintain a relatively strong market competitiveness. It is precisely by virtue of the precise market strategic layout that Muge still maintains stable growth and continues to expand its market share in the state of cautious industry demand.
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Standardize industry standards and enhance awareness of sustainable development
For Muge, which is committed to sustainable development, in the face of the rapid development trend of air source heat pumps, it has not adopted a radical scale expansion strategy, but has "many worries" about the uneven product quality and market access mechanism in the current industry. It is believed that the means of vicious price competition with low-end products is the erosion of the healthy development of the industry, and at the same time, the reliability of end consumers in products will gradually decrease. Therefore, it is necessary to always grasp the objective needs of the market and the psychological demands of consumers, and constantly fit the trajectory of social development by adjusting the strategic layout in a timely manner.
As one of the mainstream brands in the air source heat pump industry, Four Seasons Muge proposes the original integrated cooling and heating system, which is delivered to agents and users with the original integrated air energy system including the air energy host, accessories, terminals and control parts, and provides system design specifications, installation process construction methods, operation and maintenance specifications and training guidance, and constantly establishes and improves the industry's standards at the level of process, process and construction method, and improves the service experience of customers through clear and clear responsibility definition.
The proposal of the original integrated cooling and heating system clarifies the vision of the potential crisis and the steady development of the industry, and highlights the responsibility of the enterprise, as well as the business philosophy of being responsible for users and the healthy development of the industry. Whether it is in the industrial field, household field or commercial field, Muge has always maintained a stable production and research innovation, and always pays attention to the market product orientation, and appropriately integrates the psychological demands of consumers into the strategy of product innovation and research and development, so as to continuously improve the competitiveness of products while meeting market demand.
ChinaIOL
Focus on green transformation and strengthen the leading energy transition
In addition to the attention to the policy orientation of new quality productivity, the "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods" issued by the State Council has also brought more thinking to the development of Four Seasons Muge. From the point of view of the action plan, equipment renewal and trade-in show the policy idea of "mining increments from stocks", which is expected to promote consumption and investment to form a virtuous circle of mutual promotion, and also bring new opportunities for large-scale equipment renewal and industrial transformation and upgrading.
In the face of this situation, Four Seasons Muge launched the "old for new" initiative of related products at the level of the air source heat pump industry for the first time, calling for the "old for new" action of the whole industry and the upgrading of old boiler equipment. The original intention of the initiative is to further boost the potential demand vitality of the market through the upgrading of heating equipment, ensure the safety and energy saving of heat consumption by end users, and practice the idea of green and sustainable development of the industry.
From the perspective of the medium and long-term development path of the enterprise, Four Seasons Muge has not only carried out a refined layout in brand image, product quality and service system, but also won the market initiative through differentiated product strategies, thus maintaining a relatively strong market competitiveness. In recent years, it is precisely by virtue of accurate market research and judgment and perfect product system that Muge has maintained stable growth and expanded its market share in a state of cautious industry demand.
On the whole, under the thinking pattern of "dual carbon" and new quality productivity as the internal driving force and clean energy transformation as the basis, enterprises, as providers of system solutions, need to rely on the adaptability and efficient use of products to continuously demonstrate their differentiated advantages in the fierce market competition.
Through the improvement of the intrinsic kinetic energy efficiency of the core components of the air source heat pump, the transformation of thermal and clean energy in the industrial field, the proposal of the concept of the original integrated cooling and heating system, and the forward-looking initiative of the industry of "trade-in", Muge has shown the active exploration and targeted layout of the development path of new quality productivity, and will surely become an important leader in building a smart ecological industrial pattern and promoting the overall "quality and efficiency improvement" of the heat pump industry.