Recently, at the internationally renowned International Houseware Fair (IHA) in Chicago, Legacy Technologies debuted its innovative product - the sweeping electric toothbrush to consumers around the world. This innovative product stood out from the competition for its unique integrated sweeping design and leading technology, and won the prestigious GIA Award from IHA. Known as the "Oscar" in the field of home retail design, the GIA Award not only represents the highest recognition of the industry, but also highlights the remarkable achievements of Lai Fen Technology (hereinafter referred to as "Lai Fen") in scientific and technological innovation.
After achieving remarkable results in the Southeast Asian market, Leifen has once again set its sights on a broader international stage. As early as the International Consumer Electronics Show (CES) in early 2024, the Laifen sweeping electric toothbrush attracted the attention of consumers around the world with its subversive infinity device design and self-developed "servo system". This all-in-one toothbrush brings users an unprecedented new experience in oral care and demonstrates the strength of Laifen's scientific and technological innovation.
In March this year, Lai Fen successfully held an overseas launch of new products in Malaysia, further highlighting its strategic focus on the global market. As the blockbuster product of the press conference, the sweeping electric toothbrush once again became the focus of attention, demonstrating Laifen's leading position and innovation ability in the field of oral care. This appearance at IHA in Chicago is an important step in the global market layout of Leiffen, demonstrating its keen insight into global market trends and long-term development strategy.
In the past, Chinese brands were often labelled as simple producers or foundries in overseas markets, but a new generation of brands has changed this perception through innovation, pricing strategies and a global perspective. They have made their mark on the global stage, demonstrating the unlimited potential of Made in China.
As one of them, Laifen promotes its influence in the overseas oral care market with scientific and technological innovation, brings high-quality products to global consumers, and is committed to the development of global oral health. This transformation not only reflects the rise of Chinese brands, but also highlights the leap from "Made in China" to "Created in China".