In the past few years, China's coating industry has been lacking a "revolutionary" product that truly hits the new field of healthy human settlements, and this situation may be about to be broken.
March 21 is the "World Sleep Day", on this day, Sina Health and Wellness Channel released the 2023 Health and Wellness Sleep Health General Evaluation List at the 6th China Sleep Industry Summit, and AkzoNobel Paint Oil (Shanghai) Co., Ltd. was awarded the honor of "2023 Sleep Industry Innovation Leading Enterprise", making Dulux the only paint brand to appear at the Sleep Industry Summit.
AkzoNobel Lacquer Oil (Shanghai) Co., Ltd. won the honor of "2023 Sleep Industry Innovation Leading Enterprise".
On March 19, the group standard of "Sleep Ergonomic Technical Requirements and Evaluation Specifications for Interior Wall Coatings" led by Dulux was released, and at the same time, it was announced that the research and development of new Dulux sleep products will be launched, which will soon be launched.
Through this summit, we can explore the original intention and logic of Dulux to enter the "sleep field".
The group standard for paint sleep fills the gap in the industry
Dulux's debut at this year's Sleep Industry Summit was on the opening day of March 19 - the group standard of "Technical Requirements and Evaluation Specifications for Sleep Ergonomics of Interior Wall Coatings" and the launching ceremony of Dulux's new sleep products jointly launched by Dulux, China Sleep Research Association, Ergonomics Laboratory of China Institute of Standardization, and TÜV Rheinland Certification have attracted widespread attention from industry insiders.
The group standard of "Technical Requirements and Evaluation Specifications for Sleep Ergonomics of Interior Wall Coatings" and the launching ceremony of new Dulux sleep products
It is understood that the formulation of the group standard of "Sleep Ergonomics Technical Requirements and Evaluation Specifications for Interior Wall Coatings" was led by Dulux, initiated by the Ergonomics Laboratory of China Institute of Standardization, and the Chinese Sleep Research Association provided sleep theory and academic support.
"AkzoNobel is a leading global coatings and chemicals company, our business scope covers many fields, and has always been committed to providing innovative coating solutions for all walks of life, and Dulux, as AkzoNobel's decorative paint coating brand, has always adhered to the brand concept of peace and environmental protection, committed to innovative environmental protection technology, leading professional services, strong color genes three areas of investment, recognized by millions of households around the world, become one of the leaders in the decorative coatings market. Considering that this is Dulux's "debut" for the sleep sector, Jiang Jianzi, senior brand manager of Dulux Decorative Paints, first demonstrated the strength of the company and the brand at the launch ceremony.
Jiang Jianzi highlighted the original intention of Dulux to take the lead in developing the "sleep-friendly coatings" standard: in the recently released "2024 White Paper on Sleep Health of Chinese Residents", it is mentioned that the fast-paced life and work pressure of modern society often lead to poor overall sleep quality of residents. People generally have trouble falling asleep, waking up easily, and poor sleep quality, so "we began to think, as one of the main parts of the interior space, what can we do to improve people's sleeping environment?"
Jiang Jianzi, senior brand manager of AkzoNobel decorative paints, spoke at the launching ceremony
Dulux then began to study the relationship between sleep and coatings, hoping to provide people with a better home sleeping environment through another technological innovation in coatings. About a year ago, Dulux and the Chinese Sleep Research Society and the Ergonomics Laboratory of the China Institute of Standardization began to discuss the relationship between sleep and coatings, study the influencing factors of coatings on the sleeping environment, and conduct sufficient research and evaluation on the role of interior wall coatings in the sleeping environment.
Based on the research results of Chinese human characteristics ergonomics of China Institute of Standardization, this cooperation adopts the method of combining experimental testing and user experience evaluation for the typical experimental test conditions of coatings (sleeping environment, bedding system, etc.), and carries out a comparative experimental study on the impact of a variety of interior wall paint coating home environment on sleep in the Ergonomics Laboratory of China Institute of Standardization, and completes the evaluation of objective and subjective indicators of sleep quality for more than 30 people.
Dr. Hu Huimin from the Ergonomics Laboratory of the China Institute of Standardization interprets the standard
"This is a milestone initiative, not only as the first sleep technology group standard in the coatings industry, but also as the first time that the entire coatings industry has begun to focus on and invest in the field of sleep ergonomics. Dr. Hu Huimin of the Ergonomics Laboratory of the China Institute of Standardization said when interpreting the "Technical Standards and Evaluation Specifications for Sleep Ergonomics of Interior Wall Coatings".
According to reports, the "Interior Wall Paint Sleep Ergonomics Technical Standards and Evaluation Specifications" is the industry's first, starting from the sleep situation, excavating the key elements that affect the sleep experience and sleep quality in the paint design, and studying the humanized design requirements and evaluation methods of coatings, from the color, light sense, smell, The five aspects of functionality and hygiene give the sleep ergonomic technical requirements for interior wall coating products, and put forward the evaluation requirements and methods for sleep experience and sleep quality, providing technical support for the design and evaluation of paint sleep ergonomics, and filling the gap in the industry.
Leverage industry, university and research to win scientific and technological innovation
Taking the lead in formulating the "Technical Standards and Evaluation Specifications for Sleep Ergonomics of Interior Wall Coatings" shows Dulux's deep strength in cooperating with relevant organizations and institutions to promote scientific and technological innovation. In the roundtable dialogue session of the Sleep Summit, Tang Mei, Senior Technical Manager of Dulux Innovation R&D Center, participated in the discussion on the topic of "Winning Scientific and Technological Innovation with the Strength of Industry, University and Research".
Tang Mei, Senior Technical Manager of Dulux Innovation R&D Center, participated in the roundtable forum
"In the research and development process of sleep-friendly coating products, we have adopted an industry-university-research cooperation model. Industry, university, university, scientific research institutions, etc., cooperate with each other, give full play to their respective advantages, form a strong advanced system of research, development and production integration, and reflect the comprehensive advantages in the operation process, realize 1+1+1 greater than 3, accelerate the transformation and implementation of scientific research achievements, and create value for customers. ”
Tang Mei, Senior Technical Manager of Dulux Innovation R&D Center, introduced how to win scientific and technological innovation with the help of industry, academia and research
The China Institute of Standardization has conducted a detailed test and study on the sleep ergonomics of Dulux's new technology coatings based on the National Key Laboratory of Market Supervision (Human Factors and Ergonomics) to ensure the professionalism of product testing, and jointly issued the group standard "Technical Requirements and Evaluation Specifications for Sleep Ergonomics of Interior Wall Coatings" based on the test results It further provides standardization for the future development of the coating industry in the sleep industry.
The industry-university-research cooperation model has helped Dulux to open up a new direction of sleep-friendly interior wall coatings, expand into the diversified and innovative development of environmentally friendly water-based coatings, and maintain Dulux's benchmark corporate image in the field of health and environmental protection innovation.
A "revolutionary" sleep-friendly coating product is on the horizon
For Dulux, participating in the Sleep Summit, releasing the group standard of "Sleep Ergonomic Technical Requirements and Evaluation Specifications for Interior Wall Coatings", and winning the "2023 Sleep Industry Innovation Leading Enterprise" award are not the end, but a new starting point - combining Dulux's continuous product development and innovation with sleep environment requirements to launch "revolutionary" new products to the market.
"What's even more exciting is that Dulux is about to launch a new sleep-friendly coating!" Jiang Jianzi, senior product manager of AkzoNobel decorative paints, pointed out at the sleep summit that the first thing to focus on is the color when it comes to the sleep-friendly function of coatings. Colour can have a strong impact on mood, so using the right colour palette can help you sleep better, and Dulux can provide matte wall paint solutions because the reflected light on the wall can stimulate the visual nerves and affect the quality of sleep, and the fresh air can also help improve sleep quality.
From the perspective of color, Dulux has launched a sleep aid color palette based on the analysis of color trends by authoritative color experts from the AkzoNobel Global Aesthetics Center, which echoes the formulation of the "Sleep Ergonomics Technical Standards and Evaluation Specifications for Interior Wall Coatings" and the application of related products.
Dulux Sleep Palette
In the dimension of providing "fresh air", Jiang Jianzi announced at the sleep summit that this new product will use advanced technology and materials, and has functions such as improving indoor air quality, creating a more comfortable and secure sleeping environment for consumers. "We believe that the advent of this new coating will bring a new experience to people's sleeping environment and add a new color to a healthy life. ”
It is understood that at present, Dulux sleep-friendly coating products have been basically formed, and an expert demonstration meeting will be held in April, with the latest release of the "Interior Wall Paint Sleep Ergonomics Technical Requirements and Evaluation Specifications" group standard as the criterion, to carry out effectiveness demonstration in practical application scenarios, to ensure that the final landing products can truly meet the needs of the market, I believe that consumers will not wait too long.
With the release of the group standard of "Technical Requirements and Evaluation Specifications for Sleep Ergonomics of Interior Wall Coatings" led by Dulux, and the imminent launch of Dulux sleep coating products, it represents another significant addition to Dulux on the track of healthy living. Knowing the importance of environmental protection to human survival and future development, Dulux has integrated the concept of environmental protection throughout the entire process of product development, manufacturing, sales and service, and with this purpose, the entire coating industry has been promoted to a more environmentally friendly, healthy and sustainable development.
With strong scientific and technological research and development strength and insight into the home furnishing market, Dulux aims at the sleep industry with a unique and discerning attitude to carry out a systematic layout, expand into a new market track, and open up a new market blue ocean, which will bring a strong impetus for the development of the entire coating industry and even the home furnishing industry!