The hotly discussed issues of bus reform and new energy vehicles at the two sessions undoubtedly reflect a deep-seated social demand - the urgent need for more efficient and environmentally friendly official travel. With the promotion of policies and the progress of technology, new energy vehicles have gradually become an important part of the reform of official vehicles.
During the two sessions this year, Fei Yingying, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and deputy director of the Social Welfare Center of Bao'an District, Shenzhen, proposed to promote the use of new energy vehicles in government agencies and institutions, and explore the procurement model of vehicle leasing services, which obviously points to a greener and more efficient future of official travel. This is not only a challenge to the traditional bus system, but also an opportunity for the car rental industry. In this context, some leading companies in the industry seem to have found their own new leading points.
On the national important issue of bus reform, the leading enterprises in the domestic car rental industry, in response to the national policy, cooperated with the Lijiang Municipal Government, launched the pilot work of "new energy vehicle + time-sharing leasing" in Huaping County, and the effect is remarkable, and has been vigorously promoted by Lijiang City and even Yunnan Province.
Pioneer pilot, running out of the "general trend" of official cars
In 2020, the "New Energy Vehicle Industry Development Plan (2021~2035)" issued by the General Office of the State Council clearly stated that by 2035, public vehicles in mainland China will be fully electrified, including government official vehicles.
On the one hand, it can give full play to the role of party and government organs in demonstrating, leading and driving, and create a good atmosphere for the promotion and application of new energy vehicles. On the other hand, it also sends a positive signal to the market car rental companies, driven by favorable policies, as long as they choose the right application scenarios and run through the innovation model, they can have a great future in the field of official vehicles.
But judging from the current situation, there are also several pain points. First of all, grassroots civil servants need to be more flexible in the way they use cars, and at the same time, they should pay more attention to "safety". Secondly, the current scheduling, operation and maintenance, and vehicle maintenance of official vehicles need the blessing of digital forces. Finally, the government, enterprises and institutions have a strong willingness to introduce market-oriented reform forces, but how to select suitable partners is also a difficult test.
The pilot project of "New Energy + Time-sharing Leasing" cooperated by Lijiang City and Shouqi Car Rental is a realistic attempt to reform the bus. To put it simply, firstly, the electricity cost of new energy vehicles is very cheap, often one-eighth to one-tenth of the oil price; second, the time-sharing leasing model has flexibility, and the car rental mechanism of "one thing one rent, one rent one return, one repayment and one settlement" not only ensures the demand for official travel, but also effectively reduces costs and improves efficiency. Public servants only need to log in to the mobile APP or PC to apply for official cars, review the use of cars, dispatch and dispatch and settle expenses anytime and anywhere, which is very convenient.
The reason for the more constructive promotion is that the promotion of new energy pure electric vehicles in tourist cities like Lijiang is not only in line with the requirements of the national "double carbon" strategy, but also in line with the actual needs of Lijiang's environmental protection, and can also comply with the policy orientation of socialization and marketization of official vehicles, and fundamentally reduce the cost of official vehicles, which is a powerful measure to kill multiple birds with one stone. In this regard, the Yunnan Provincial Administration also encourages other states and cities to follow suit, which shows the success of this model.
It is not difficult to see that the successful cooperation between the two sides, first, firmly grasps the general direction of the popularization of new energy vehicles in the field of official vehicles, the second is a deep understanding of the connotation of "time-sharing leasing", and applies this original market-oriented business operation mode to the bus reform, breaking through the traditional framework of car rental services in the original system, and third, it is deeply involved in the promotion of the government's establishment of a new official car system, and has completed a comprehensive breakthrough from point to surface.
However, it is worth pondering whether this model can be replicated successfully in different regions and different policy environments, and what challenges will be faced in the process of promotion? Bus reform involves a wide range of innovations, not only in terms of technology and service model innovation, but also in terms of policies, regulations and other support.
Exploring the substance, the real breakthrough or the superficial?
To explore this question, we must first start from the car user groups and scenarios. The official car scene is rich, how to understand and cut into, the test of the company's determination and strength to lay out this business, so in this cooperation, the two sides first look at the most difficult bone in official car travel, grassroots official car.
Grassroots official travel is faced with the contradiction and dilemma of "fewer cars, more things, and large travel demand", which has affected the enthusiasm and work efficiency of grassroots cadres and workers to a certain extent. Opening up a new path for the guarantee of official vehicles and breaking the "blockage" of grassroots official travel has also become a major issue that the official vehicle management department urgently needs to solve.
To this end, at the beginning of the cooperation between the two sides, to meet the needs of users as the starting point, the enterprise and the local government together to go deep into the grassroots to conduct research and visits, analyze the daily car frequency, travel data, and scheduling costs of grassroots public servants, from vehicle selection and procurement, insurance, maintenance, to grassroots charging pile planning and operation, to form a one-stop car solution, and refine the protection of the changing official travel needs of township office personnel.
In addition to the strategic approach of one city and one policy, operational and technical strength is also the core of the test of sustainable development. Judging from the data, Shouqi Car Rental has its own fleet of more than 40,000 vehicles, including more than 15,000 new energy vehicles, covering 150 cities across the country.
In addition, in terms of technical capabilities, Shouqi Car Rental is currently the car rental market, the first to carry out the "smart car" platform of the enterprise, its independent research and development of the enterprise car management software Mr.Car, it not only realizes the vehicle scheduling, cost analysis and other functions, but also improves the transparency and efficiency of the car use process, which is particularly important in the context of bus reform. Through these innovations and services, Shouqi Car Rental not only caters to the trend of bus reform on the surface, but actually provides feasible solutions and strong technical support for bus reform, which is not possessed by the general government in bus management, and it is precisely the part that market-oriented forces are good at.
It can be seen that the successful promotion of the "new energy + time-sharing leasing" model is based on an in-depth understanding of the current problems of official vehicles and an accurate foresight of future travel mode changes. Bus reform not only needs policy support, but also the active participation and innovative exploration of market players. It is through continuous technological innovation and service model optimization that Shouqi Car Rental promotes substantial breakthroughs in bus reform with market-oriented and socialized solutions.
On the basis of the Lijiang experiment, Shouqi's car rental model has demonstrated a wide range of applicability and promotion value. Although the challenges are not small, we should have reason to believe that through in-depth research and understanding of the policy environment, economic conditions and demand for official vehicles in different regions, combined with the valuable experience of the Lijiang experiment, it will be a matter of time before the "new energy + time-sharing leasing" model is successfully promoted across the country in the future.
Reflections on the future of bus reform in the new era
On the one hand, it is the cost of procurement, use, and maintenance of public vehicles, and there are also the expenses of drivers, and it is easy to produce various supervision loopholes in the process of use, resulting in financial waste. Through the bus reform, we can save government expenditures, establish a thrifty government, and use more of the saved financial funds on the cutting edge, which is conducive to the rational and effective allocation of resources, so the general idea of adhering to the bus reform will not change.
The experience of Lijiang shows us that it is not only a simple commercial operation, but also a challenge and reconstruction of the traditional bus use model. The success of this new model provides a new perspective for bus reform, that is, to promote the management reform of government buses through marketization and information technology. It can be seen that, especially relying on the Internet, the Internet of Things and other means to achieve intelligent scheduling and fine management, improve the transparency and efficiency of official car services, but also increase the fairness and traceability of official vehicles, which highlights the importance of using advanced information technology for vehicle management in the bus reform.
The valuable experience of market-oriented government-enterprise cooperation also provides new ideas for the promotion of bus reform. The cooperation model between the government and enterprises not only accelerates the process of reform, but also ensures the effective implementation of reform measures. In addition, it also promotes the effective integration of public and private sector resources, improves the overall efficiency of bus reform, and demonstrates the great potential of government-enterprise cooperation in promoting bus reform.
However, it cannot be ignored that in the process of bus reform in the mainland, the conditions are different and the car use plan is also different, so the implementation of local policies is obviously different, and there is an imbalance in the distribution of resources. The promotion and implementation of bus reform also need to take into account sustainability, and when promoting the new model, full consideration should be given to local characteristics, economic conditions and social acceptance, so as to ensure that the reform measures not only meet the current needs, but also adapt to future development, and ensure the long-term benefits of the reform.
In general, through model innovation, technology-driven and government-enterprise cooperation, we can more effectively promote bus reform, achieve efficient, environmentally friendly and intelligent official travel, and contribute to the construction of a greener and more efficient official travel system. The experience and model of Shouqi Car Rental will continue to provide valuable reference and inspiration for bus reform in China and even around the world, and jointly shape a new future of more efficient and environmentally friendly business travel.