FAW Toyota is no longer in the limelight, sales plummeted, even its best-selling model, one of the top 3 Japanese Corolla sales in February also collapsed, only 2,743 units, down 80% from 13,921 units in January, making netizens shout: FAW Toyota is going to decline!
Everyone looks at the sales performance of Corolla in the past half a year, most of them are more than 13,000 units, and they are also very stable, no one thought that in February, there was a cliff-like decline, why did this best-selling model, known as the top 3 Japanese models, appear in today's situation?
First of all, in the face of the menacing new energy vehicle market, FAW Toyota's various products are not competitive, even if the terminal market increases preferential efforts, can not save sales, in the face of difficulties, in the face of excessive inventory of dealers, FAW Toyota chose to reduce production, so as to reduce sales pressure from all sides.
A letter from FAW Toyota to dealers unveiled the reasons for the sluggish sales: starting from October 2023, FAW Toyota began to respond to the sudden situation of sluggish sales and reduce inventory by reducing production capacity. On the premise that production has been significantly reduced in November, the production from December to February next year will continue to be significantly adjusted downward, from the perspective of dealer partners, the allocation in December will be adjusted downward to 66,000 units, in January next year the distribution will be adjusted downward to 60,000 units, and in February the distribution will be adjusted downward to 38,000 units.
In other words, FAW Toyota's overall production reduction, and the decline in sales of its models is also normal, FAW Toyota also found an excuse for its sales decline in advance, and it is above board, however, Corolla's monthly sales of 2743 units are indeed a bit too low.
Secondly, Corolla in good sales at the same time, the number of complaints is also a lot, third-party complaint website, Corolla complaints have always been, especially the car machine audio and video system, Caton can not be used is the norm, have entered the era of new energy intelligence, FAW Toyota is still using the products of the last century to fool consumers, therefore, Corolla sales decline is also natural.
Third, in the face of the BYD Glory Edition series of models listed, the joint venture car did not have the power to fight back at all, especially in February, the BYD Qin PLUS DM-i Glory Edition was listed, and there was a price war of "electricity is lower than oil", starting from 79,800 yuan, which is lower than the vast majority of fuel vehicles of the same level, not to mention the configuration, and there is no restriction on travel, no purchase tax, and low fuel consumption.
On the other hand, even if the Corolla terminal market has a cash discount of 30,000 yuan, the price is still higher than 80,000 yuan, and the low configuration is pitiful. What do you say?
Written at the end: a hot-selling joint venture car, to today's predicament, not Corolla is not good, but FAW Toyota's overall strategy is not good, now it has reached the new energy era, FAW Toyota is still using the era of fuel vehicles to build cars, to market the market, sooner or later there will be such a day, FAW Toyota Corolla sales decline in February, is only a microcosm of FAW Toyota's development, and then do not change, a generation of classic cars will completely decline.