When it comes to Hongqi, we have to think of the executive car that can be compared to the world's first-class - Hongqi L5.
As an important model in China's automobile industry, it represents the highest level of China's automobile manufacturing.
The V12-cylinder engine, intelligent four-wheel drive system and air suspension system are not only in terms of mechanical quality, but also a business card to show Chinese cars to the world.
However, that car is just a spiritual totem-like existence, and if the field elite wants to buy it, there must be various restrictions, and it belongs to "a model that money may not be able to buy".
Therefore, in the top circle, its scarcity far exceeds that of the Rolls-Royce Phantom.
However, having said that, in addition to polishing the brand story and brand history, the model of the spirit totem is not very helpful for the increase in sales.
As a car company, volume is the right way to make profits.
Therefore, in the field of new energy, they have also taken the lead in investing in Hongqi E-HS3 and Hongqi E-QM5, which are widely active in the travel market.
However, in the field of private cars, the market share is still not high. Therefore, in the new energy sector, a new strategy and new logo have been launched, and Hongqi EH7 is the first new car under the new look.
The price is expensive, and the appearance is in place?
The Hongqi EH7 is the first new energy model based on the Hongqi FMEs platform architecture, with a total of 5 new models and a price range of 229,800-309,800 yuan.
The new model is positioned as a mid-to-large sedan, and after its release, it will compete with BYD Han EV and other models to seize market share in this segment.
The appearance part is all opinionated things, not very amazing, but there are still some designs that talk about it.
Among them, the new smile front face provides good recognition. The fastback shape also creates a certain dynamic effect.
The focus is on the "winged" shaped taillights, which have a positive and energetic image. The inductive rear electric tailgate design concretizes the abstract function.
The sensing area of the tail box is directly projected to the ground, and the footprints are identified, and this design also appears on the Koala of the Polar Fox, in order to avoid the embarrassment of the previous function of "sweeping the hall".
Space is still the highlight of Hongqi New Energy?
The biggest advantage of the Hongqi pure electric model in my impression is that the rear row is spacious, which can provide the legroom of the D-segment car. The same is true on their latest EH7.
Hongqi EH7 length, width and height are 4980/1915/1490mm, and the wheelbase is 3000mm. Both are designed with short front and rear overhangs, leaving as much space as possible for the passenger cabin.
Therefore, whether it is the front row or the rear row, you can get an exaggerated sense of space, and as a model that focuses on comfort, it has obviously won a lot.
In addition, the interior design is also innovative, with a simple interior style, a novel steering wheel, a 6-inch + 15.5-inch curved dual screen and an AR-HUR head-up display system, which enhances a lot of technology for the cabin.
As for the 8155 chip, we won't talk about it in detail.
Finally, the power part, Hongqi EH7 will provide single/dual motor versions for users to choose from, with a maximum power of 253kW and 455kW respectively, while matching a ternary lithium battery pack with a capacity of 111kWh, with a range of 820km for the single-motor two-wheel drive version and 760km for the dual-motor four-wheel drive version, and an acceleration of 0-100km/h in only 3.5 seconds.
The future is full of challenges
All BYD models have successively launched the "Glory Edition" model, referring to the price of the Han EV Glory Edition: 179,800-249,800 yuan,
Combined with the single-motor version of the Han EV model, the combined system power is 150/168/180kW and the combined torque is 310/350/350Nm, and the dual-motor version has a combined system power of 380kW and a combined torque of 700Nm.
At the same time, it is equipped with a lithium iron phosphate battery pack, and the pure electric range under CLTC mode is 506km, 605km and 715km.
In terms of battery life, Hongqi EH7 is ahead, but correspondingly, consumers also need to pay a higher cost of car purchase. My point of view is that for a pure electric car, long battery life is good, but it is also necessary to take a balance in the price balance to make more consumers pay.
Therefore, coupled with BYD's status, supply chain, reputation and other factors in the new energy, Hongqi EH7 is facing a lot of pressure.
Write at the end
New energy is what is needed at the moment, and there are still many traditional old brands behind the transformation that are too slow and too late.
However, it does not mean that they have given up on this track, but after comprehensive research, they are looking for a path suitable for their own development.
ALL IN pure electric is not a wise choice, walking on multiple legs can go further. Therefore, the market performance of Hongqi EH7 in the later period is still worth looking forward to.