After the holiday, luxury car discounts were full, and Volvo S90 landed 330,000, aiming at Audi A6L
Before the Spring Festival, the driver visited the "56E" three popular medium and large luxury cars, and after the Spring Festival, he continued to visit the Volvo S90.
At present, the naked car price of S90 2024 B5 Zhiyi luxury version has reached less than 300,000 yuan, and the landing price of 330,000+ is basically the same as that of Audi A6L 40TFSI, and the terminal landing price of S90 2024 B5 Zhiyuan luxury version is about 360,000 yuan, which is slightly higher than Audi A6L 45TFSI two-wheel drive and lower than Audi A6L 45TFSI four-wheel drive.
Volvo is currently promoting the S90 "official promotion", which is the "purchase tax halving" of the main B5 model and the "full exemption of purchase tax" for the T8 model. In addition, the S90 T8 model can also enjoy free maintenance for life and a replacement subsidy of 15,000 yuan, and Shanghai consumers can enjoy a replacement subsidy of 25,000 yuan.
The 2024 Volvo S90 continues to be available in a luxury version only, with a classic Volvo executive sedan luxury design.
In terms of styling, S90The main thing is stability + durability, Thor's hammer headlights, wheels and other details are designed with strong refinement. It is worth mentioning that the side body proportions of the S90 have an advantage in its class, which is more generous than the current Audi A6L. The interior design of the Volvo S90 has a strong brand style, and the texture is more low-key and luxurious.
This kind of good at subtraction, proficient in natural materials orientation, in fact, is also in recent years new energy brands prefer a style, it can be said that can form a strong sense of difference with Mercedes-Benz classic luxury style interior design of modern minimalist car interior design, more or less in Volvo here.
Orrefors' custom crystal gear lever for Volvo is the soul of the S90's interior design aesthetics. Compared with BMW's diamond-cut crystal levers, Volvo's crystal lever style comes from the natural roundness of a single piece of crystal, which is transparent and gentle.
It is worth mentioning that Orrefors, as a Swedish national treasure-level crystal brand, is also a cooperative brand such as the Oscars and royal weddings for many years, so Orrefors crystal is not an ordinary glass crystal that many cars are imitating - just like Chanel pearls, although they are not natural pearls, they are crushed by ordinary artificial pearls in terms of quality and price.
Luxury, the most expensive thing is the story itself, and followers can only imitate the material. Volvo's pursuit is to strictly control the materials, and every material is very particular, revealing a sense of luxury in a low-key manner.
The Orrefors crystal handlebar is standard on all S90 models, which is a small blessing for owners who really want to buy an S90.
Volvo S90's seat leather is exquisite, the color is refreshing, the color is indifferent, it is diametrically opposed to Mercedes-Benz's "luxury", and it has an extra layer of luxury in temperature than the serious/sporty style of Audi A6L seat fabric.
On the day of the store visit, the driver also chatted with a couple who were watching the car in the store. Their comparison model happens to be Audi A6L, ready to look at Volvo S90 first and then look at A6L, and I still prefer S90 more.
The little brother bluntly said that "the brand preference is more inclined to Volvo, Volvo is a reliable and secure brand, mainly in terms of safety and environmental protection, I think Volvo is better." But there will also be a specific comparison, Volvo S90 and Audi A6L who is more cost-effective.
However, the driver accompanied the young couple to sort out the configuration and price, and was surprised to find that the configuration of the Volvo S90 is only higher than that of the Audi A6L.
The show car of this Volvo 4S store is the main sales of the Zhiyuan luxury version, which has been equipped with a large number of comfort features as standard. If compared with the Audi A6L 45 TFSI with similar positioning, although the landing price will be a little more expensive, the Volvo S90 also has a lot more configurations, including L2 level driving assistance, front seat heating and memory, rear boss keys, and multi-layer soundproof glass and rear privacy glass, brand audio (Bowers & Wilkins), wireless charging for mobile phones, and more car air purifiers, PM2.5 filters and ionizers, only one less steering wheel shift.
Therefore, the rich configuration of the Volvo S90 has greatly contributed to its cost-effective improvement.
In addition to the price, the advantage of the Volvo S90 is rationality on the one hand, and emotional on the other.
The driver himself also has friends who bought Volvo some time ago, compared to Mercedes-Benz and BMW models of the same level, and the reason why he finally chose Volvo after the entanglement was not because of the Volvo landing price, but the sense of security brought by the Volvo brand, because his wife was about to give birth to a child, and he was entangled in wanting the child to have a new car as soon as he was born, and he was worried that it would be too late to "disperse the formaldehyde", so he finally chose Volvo, "I feel that Volvo will be more environmentally friendly in the luxury brand."
This reason is the same as my colleague Zhao Xiaocha, who bought a V40 when she was just pregnant, ready to welcome a newborn.
Through this visit to the store and chatting with prospective buyers, the driver has deepened this feeling. Although most new cars can get high or even full scores in crash tests, safety is not a question in actual traffic, but a real and multifaceted one.
In addition, the connotation of safety continues to expand, for example, air quality safety has been the focus of attention in recent years. Even recently, Volvo has focused its safety focus on cardiac diseases, which are currently in the spotlight.
Before the Spring Festival of the Year of the Dragon, Volvo announced the establishment of the AED Road Messenger Alliance to help car owners master first aid knowledge and cardiopulmonary resuscitation (CPR) skills through offline professional first aid training and AED operation training. After passing the assessment and successfully completing the course, car owners can join the Volvo AED Road Messenger Alliance, obtain professional AED equipment, and special car stickers for the Messenger Alliance, so that passers-by who need help on the road can also see and ask for help.
Although the first batch of cities and recruits were limited, it was clear that this was a down-to-earth action and would help to raise awareness of the health and risks of pedestrians. This is when a brand puts safety and social responsibility into the soul and can give positive energy to car owners and the whole society.
Therefore, in the eyes of consumers, safety is not quantifiable by a price configuration table. Volvo's persistent efforts will still impress many consumers, and the sense of security provided by Volvo is obvious to all, and once a consensus is formed, it becomes an irreplaceable brand equity.
Finally, let's talk about it: who is buying the Volvo S90?
In the past, everyone said that doctors, lawyers, and university professors liked to buy Volvos. The luxury car market has changed a lot in the past two years, but even in 2024, I think Volvo's positioning as a crowd will still work. Like this group of people, they play a mainstay role in society.
After I visited the store, I thought about and clarified the reasons why lawyers, doctors, and college teachers love Volvo - because most of these people's careers belong to the "climbing" type, and knowledge and technology must be accumulated for a long time until a certain period of time, before they can open up the gap with others, realize their ambitions and achievements, and be able to be at the top and see the mountains at a glance, which is actually the same as Volvo's insistence on safety and leading the industry.
It can be seen as the sympathy of the adherent to the adherent, although there are many followers, but it is irreplaceable.
Text: Zhang Ju
Picture: Driver's School