The ranking of mobile phone sales in Europe is released! Xiaomi ranks in the top three, and Glory is on the list for the first time
On February 22, the latest report released by data analysis agency Canalys showed that in the fourth quarter of 2023, smartphone shipments in Europe (excluding Russia) were 37.8 million units, down 3% year-on-year. Apple reversed seven consecutive quarters behind Samsung to regain the top spot, shipping 12.4 million units, up 1% year-over-year.
Honor phones
In the fourth quarter, Xiaomi's sales fell 10% to 6 million units, but it still retained its third position, thanks to its strong momentum in Central and Eastern Europe. Motorola and Glory are in fourth and fifth place, respectively. Motorola shipped 2 million units, up 73% year-on-year, while Honor shipped 1.1 million units, up 116% year-on-year.
Runar Bjrhovde, analyst at Canalys, said: "In the fourth quarter of 2023, the market share of high-end smartphones in Europe reached an all-time high. Nearly 40% of smartphones shipped cost $800 and above. ”
Looking at the whole year of 2023, Samsung is the largest manufacturer, with 43.7 million units shipped. Apple ranked second with 34.6 million units shipped, Xiaomi third, Motorola fourth, and Oppo overtook Honor in fifth.
Brandon Gurney, research analyst at Canalys, said: "Beyond the top three, the vendor landscape has changed dramatically in 2023. Strong gains from a few vendors offset the decline in the overall market. In 2023, Motorola is the strongest growing manufacturer. It is focused on targeted acquisition of MNOs slots across the region to achieve continued growth throughout the year. Honor followed Motorola and entered the top five in the European market for the first time in the fourth quarter. This is a key milestone in its journey towards an initial public offering (IPO) to prove the market's potential. ”
Gurney added: "Competition has been fierce over the past few years, but it will intensify further in 2024. OPPO, vivo and realme aim to regain market share after resolving a patent dispute with Nokia. HMD will strive to improve its market position through the recently launched private label brand, especially targeting European consumers and channel partners. In addition, the expanding brand footprints of Nothing and Transsion will further drive increased competition, offering a wide range of high-quality products for consumers to choose from in the coming years. ”