Li wants to brag about it, relying on the ideal L6 to achieve it?

Text/Tao Li

In 2024, Li Xiang set a high-profile annual sales target of 800,000 units, claiming to hit the monthly sales of 100,000 units, and threatened to challenge BBA's market position.

No matter how loud the outside world doubts, but now that the flag has been set, for Li Auto, how to achieve this goal may be the key. For today's plan, in addition to the original product facelift and upgrade, it may be the best policy to continue to launch products with lower prices to seize more markets, and in the product plan previously announced by Li Auto, it was also mentioned that a model with a price of 200,000 yuan - 300,000 yuan was launched, which is the ideal L6 that has been passed down for a long time.

Recently, the ideal L6 also ushered in the official announcement, and it is reported that the new car will be officially launched in April.

There is no surprise in appearance, the ideal L6 continues to maintain the tradition of the ideal L series "nesting doll", the iconic star ring headlights, the familiar body shape, I have to say that the ideal is really the "family" design to play clearly. Although the interior part has not been exposed,But with reference to the ideal L7/8/9 highly similar design,Ideal L6There is a high probability that there will be no subversive changes,The main refrigerator color TV sofa should also be retained。

The biggest difference of the new car is reflected in the size, its length, width and height are 4925/1960/1735mm, the wheelbase is 2920mm, positioning medium and large SUVs, and the interior adopts a 2+3 seat layout, which is basically equivalent to an ideal L7 that is one size smaller.

In terms of power, the new model is expected to be equipped with a 1.5-liter range-extender hybrid system mated to a 35.8 kWh lithium iron phosphate battery, with an all-electric range of 172 km.

Judging from the current market performance of Ideal, Ideal L6 must be shouldering a huge sales task. In the sales composition of Li Auto, the Ideal L7 is undoubtedly the mainstay, for example, last month, the sales of the Ideal L7 were 13,343 units, while the sales of the Ideal L8/9 were 9,061 and 8,762 respectively.

However, with the arrival of the new M7 last year, the market position of the Ideal L7 has also been challenged. In January, the sales of the M7 reached 29,997 units, an increase of 17.4% month-on-month, compared with the sales data of 20,428 units in December last year, which showed a significant decline. Similarly, the ideal L8 also handed over the worst sales data after the sales exceeded 10,000 for six consecutive months last year, even if the ideal L7 and ideal L8 sales are added together, it is not worth asking the worldM7 a product.

And Wenjie has naturally become the new sales champion among the new power brands. It is worth mentioning that although the M7 has been on the market for several months, the huge impact it has brought to the market is still there, and it continues to maintain a hot state, in the latest weekly sales data, the M7 is far ahead of other products of the same type with a sales figure of 8360 units.

The key to breaking the situation, at last year's autumn strategy meeting, Li Auto gave the answer. At that time, in order to cope with the impact of the M7, Li Auto put forward the strategy of "promoting strengths and avoiding weaknesses", choosing to avoid the edge temporarily, such as no longer taking the initiative to compare with the M7 in terminal sales, and once a consumer mentions the M7, the answer is that the L6 Genwenjie M7 will be a price product launched by the ideal next year. Obviously, Li Auto has high hopes for the upcoming Ideal L6.

In fact, this is actually in line with the expectations of many consumers, because the starting price of the ideal L7 with the lowest ideal price is as high as 319,800 yuan, which is still high for most ordinary consumers, and many consumers have called on the ideal car to launch products below 300,000 yuan.

Therefore, the ideal L6 is a product that can allow OEMs and consumers to reach a consensus, and the sales volume may continue to improve on the basis of the ideal L7, but what kind of market performance will there be, the market still needs to give an answer.

Write at the end:

Although in the product planning of Li Auto, several pure electric models will be launched this year, but with reference to the current market sales situation, hybrid models represented by range extender are still the main force of new energy sales.

Therefore, in the author's opinion, if the ideal car wants to achieve this year's sales target, it is likely to rely on the ideal L series, especially the new product ideal L6, as for whether it can resist the pressure of the M7 and realize the "bull" that Li wants to brag, this suspense needs to be left until the end of this year.