The 79,800 BYD has achieved a lower electricity than oil, the wolf is coming, and the fuel car is even more panicked!
This wave of BYD pure "does not talk about martial arts", from 99,800 in the 2023 model to below 100,000, to the reference price of 89,800 in dealers, and then to 79,800 in today's Glory Edition, there are many details worth recalling behind the low electricity ratio of oil:
✓ Behind the lower electricity than oil is a pure commercial price reduction!
The configuration of the Qin Plus 2024 Honor Edition is the same as that of the 2023 Champion Edition, and there is no routine of lowering the configuration and lowering the price with the beggar version model. For example, the Qin PLUS 2024 Glory Edition DM-I 55KM leading model priced at 79,800 is exactly the same as the Qin PLUS 2023 Champion Edition DM-i, and even some optimization and upgrades have been made in small areas such as intelligence.
✓ The motivation behind the price reduction is more pressure on BYD's 4 million sales target in 2024!
In January 2024, BYD sold 206904 units, which is slightly short of reaching an average of 330,000 units per month with an annual sales volume of 4 million.
✓ The confidence behind the price reduction comes more from the cost reduction brought by the scale effect of Qin's million sales!
After Qin plus was listed in March 2021, the cumulative sales volume exceeded 400,000 in October 22, after a breakthrough in 2023, the sales volume of Qin Plus series exceeded one million, and the scale and efficiency of a single car series of million sales can be said to have achieved the extreme, the development cost of the model, the mold cost of parts, etc. have all been amortized, and the remaining cost is only the cost of parts and materials produced by the model.
The majority of consumers buy cars or focus on the 100,000 or so segment, the market share of this price range is the highest, and the competition is the most fierce, in 2024, the automotive industry wants to start the year, BYD has played its first chess piece, and the whole body will be moved, and then it will depend on how other car companies take over, and the automotive industry is really getting more and more interesting.