Source: Xinhua News Agency
In the new year, the people are abundant, and all industries are prosperous.
Raise a glass, have a meal, keep the New Year, the tradition continues, enjoy new films, buy intangible cultural heritage, go on a trip, and the customs of the year are renewed. What a New Year's market, a Chinese New Year!
Following the footsteps of the people celebrating the Spring Festival, Xinhua News Agency reporters went deep into the north and south of the river to feel the harmony and symbiosis of humanity and economy in the rich flavor of the New Year.
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Vibrant Chinese Year: The New Year's flavor fills the market
A table of Chinese New Year's Eve dinner, not full of reunion.
The dragon head-shaped golden dragon bun, the bean paste yogurt cake decorated with pink dragons, the poon choi meaning "full of pots" and the rice cakes that "rise step by step...... This year's Chinese New Year's Eve dinner at Guangzhou Restaurant was full of auspicious kindness.
"Compared with previous years, this year, customers have an earlier, faster and more positive attitude towards Chinese New Year's Eve dinner. Yang Hongqiang, manager of Guangzhou Restaurant Longjin West Road Store, said, "This year's Chinese New Year's Eve dinner set has been fully booked since December last year. The online sales of a variety of finished and semi-finished New Year's dishes are also very hot. We also cooperate with Guangzhou Museum and other cultural and museum institutions to carry out Spring Festival folk customs experience activities, and the table adds a 'cultural flavor'. ”
From the whole family purchasing ingredients to prepare Chinese New Year's Eve meals, to choosing to enjoy Chinese New Year's Eve meals in restaurants, to providing Chinese New Year's Eve meals with more flavor and connotation according to the needs of the masses, the "tip of the tongue culture" and the "tip of the tongue economy" of the Chinese complement each other.
People enjoy a reunion dinner at a restaurant in Suzhou, Jiangsu Province, Feb. 9, 2024. Xinhua News Agency (photo by Hang Xingwei)
According to the big data monitoring of the Ministry of Commerce, on Chinese New Year's Eve this year, the instant retail sales of some key large supermarket chains in mainland China increased by about 20% year-on-year. Chinese New Year's Eve dinner and other services are hot. On Chinese New Year's Eve, online catering sales on key e-commerce platforms increased by 40.8% year-on-year.
Eat and drink to your heart's content, and go to the street to receive blessings. On the morning of the first day of the Lunar New Year, Beijing's Wangfujing business district was already crowded. In front of Wangfujing Gongmei Building, the "Bingdundun" dressed in the new clothes of the Year of the Dragon is incarnated as "Longdundun", which is mighty and festive, attracting many people to take pictures and check in.
Ms. Chen, from Hunan, bought three "Longdundun" plush toys in one go, and she said excitedly: "If you buy a 'dragon' on the first day of the new year, you will definitely have the spirit of dragon and horse in the new year!"
Taking advantage of the east wind of the Chinese New Year, "Longdundun" once again ranked among the "top streams" in the cultural and creative industry. Since the official launch of sales on December 7, 2023, all offline stores have sold about 600,000 pieces of "Longdundun" series products.
The dragon head jade face mirror of the Liangzhu Museum, the cultural and creative refrigerator magnet of China Post with the theme of the stamp pattern of the Year of the Dragon of the Jiachen, and the headphones of Huawei's Year of the Dragon Collector's Edition...... Dragons, inspiring creators and enriching consumer choices.
On February 13, 2024, tourists buy dragon hats at the New Year's Goods Fair in the ancient city of Shangqiu, Henan. Xinhua News Agency (photo by Li Heng)
According to Wang Yi, a professor at the School of Business Administration of Southwestern University of Finance and Economics, behind the hot economy of the Chinese zodiac is the combination of cultural creativity and brand marketing based on the zodiac and the consumption trend of modern national tide, and the integration of diversified cultural elements through innovation, so as to stimulate new vitality of consumption.
In the northeast of the motherland, a "dragon" composed of people who carried the torch of the 14th National Winter Games is particularly eye-catching. On February 17, the "14th Winter" will open in Hulunbuir, Inner Mongolia.
On February 3, 2024, the torch relay of the 14th National Winter Games was held in Hulunbuir, Inner Mongolia Autonomous Region, which was the last torch relay before the opening of the "14th Winter". Xinhua News Agency (photo by Xirihu)
"We promote the in-depth integration of the ice and snow industry with culture, sports and tourism, strive to achieve tourism-driven consumption upgrading, and promote the quality and efficiency of the ice and snow economy. Yang Hong, deputy director of the Hulunbuir Municipal Bureau of Culture, Tourism, Radio, Film and Television, said.
Taking the opportunity of hosting the "14th Winter", Inner Mongolia's ice and snow tourism welcomes the spring "bloom". According to the statistics of the Department of Culture and Tourism of Inner Mongolia, on the first day of the Spring Festival holiday, the region received 3.9097 million domestic tourists, 5.66 times that of the same period in 2023, and achieved tourism revenue of 2.688 billion yuan, 7.61 times that of the same period in 2023.
Tourism reunion, leisure for the New Year, the great rivers and mountains have become a magnificent background for people to celebrate the Spring Festival.
In the ancient city of Kashgar, Xinjiang, the lanterns are hung high, the blessing character is overflowing, and the ethnic customs and Spring Festival decorations are contrasting with each other. Zhang Ge, a tourist from Gansu, said excitedly: "Only by walking into it and shopping can we truly appreciate the humanistic beauty of 'Xinjiang is a good place'." ”
On February 4, 2024, tourists visit the Khan Bazar Night Market, an ancient city scenic spot in Kashgar, Xinjiang. Xinhua News Agency (photo by Cai Zengle)
According to statistics, in the first four days of the Spring Festival holiday, Kashgar received a total of 861,400 tourists, a year-on-year increase of 205.90 percent, and achieved tourism revenue of 709 million yuan, a year-on-year increase of 216.52 percent.
Germany's "Frankfurter Review" pointed out that the Spring Festival is the most important traditional festival in China, and hundreds of millions of Chinese people return to their hometowns to visit relatives and friends during the Spring Festival holiday. During the Spring Festival, people's willingness to go out for dinner, shopping and travel will be greatly increased, and the demand for holiday consumption will be fully released.
The flavor of the year is strong, and the market is booming. The ancient Spring Festival paved a profound cultural heritage for the economy at the beginning of the year.
On February 13, 2024, tourists visit the Muslim Street in Xi'an's food and culture district. Photo by Xinhua News Agency reporter Li Yibo
The Year of Humanities in China: The Industry Continues the Cultural Context
During this Spring Festival holiday, visitors have walked into Pingjiang Road in Suzhou, Jiangsu Province, which has a history of more than 2,500 years, to feel the spring of the ancient city and experience the national style of the New Year.
Flower lanterns adorn the small bridge, red silk reflects the flowing water, red stalls stretch along the ancient streets and alleys, and the sachets and lucky bags are refreshing...... In response to people's needs, Pingjiang Historical and Cultural District has launched a series of activities such as the New Year Flavor Market, allowing citizens and tourists to appreciate the charm of traditional culture in the Jiangnan New Year customs.
On February 15, 2024, tourists take a hand-cranked wooden boat to visit the water lane of Pingjiang Road in Suzhou, Jiangsu. Xinhua News Agency (photo by Hang Xingwei)
According to the data, three days before the Spring Festival holiday, the cumulative passenger flow of Pingjiang Historical and Cultural District exceeded 400,000, a record high.
"The life tension of traditional culture is in practice. Wang Jun, president of the Suzhou Academy of Social Sciences, believes that the new forms of cultural tourism, new cultural scenes, and cultural and innovative products that highlight the cultural characteristics of Jiangnan not only continue the festival tradition, but also integrate the traditional cultural genes in the bones of the Chinese with modern civilization, realizing the harmonious coexistence of Spring Festival culture and modern economy.
When culture infiltrates the economy, traditional New Year's customs have more sustenance, and New Year's customs are constantly brewing.
In Yan'an, Shaanxi Province, during the Spring Festival, the number of tourists received by red culture-themed districts such as Yan'an Red Street and Nanniwan Red Town reached new highs, and red performing arts projects such as "Yan'an Nursery School" and "Return to Yan'an" were hard to find. A variety of activities will closely combine the red culture with the Spring Festival culture and deliver a festival cultural feast to the masses.
"Taking advantage of the holiday, I deliberately brought the whole family to Yan'an to play, where I can not only feel the thick red culture, but also cultivate the children's feelings for the country and the country. Wang Jianhua, a tourist from Hanzhong, Shaanxi Province, said.
Run the city with culture and prosper with culture. From Yan'an to Xibaipo, from the First Memorial Hall of the Communist Party of China to the History Exhibition Hall of the Communist Party of China, the bright light of "red landmarks" on the land of China is even more dazzling when thousands of families are reunited, attracting people to come one after another.
On February 10, 2024, the First Memorial Hall of the Communist Party of China in Shanghai held a New Year celebration, and there were many visitors in front of the memorial hall. Xinhua News Agency
By "activating" culture with the economy, the Spring Festival economy is also promoting the creative transformation and innovative development of China's excellent traditional culture.
In Liaoyang, Liaoning Province, the Iron Flower Fair at the Intangible Cultural Heritage Folk Parade Garden Fair attracted bursts of applause; in Chengdu, Sichuan, the traditional lanterns at the Chengdu Temple Fair of Wuhou Temple told modern stories; in Nanchang, Jiangxi, the 20th Shengjin Pagoda Temple Fair brought the ancient historical and cultural district to life...... The old craftsmanship and old trades that have been inherited for thousands of years are full of vitality in this Spring Festival.
On February 10, 2024, tourists watched the iron flower performance in the scenic area of Shanli Village, Tuanhuizhuang Town, Zunhua City, Hebei Province. Xinhua News Agency (photo by Liu Mancang)
Coming to the 2024 Tianjin 2nd West Bund Intangible Cultural Heritage and Time-honored Brand New Year Goods Festival, nearly 100 Chinese time-honored brands, Tianjin time-honored brands, and intangible cultural heritage items are dizzying.
Yu Congxia, the fourth-generation inheritor of Wang's hand-painted Pansi traditional costume making skills, a municipal intangible cultural heritage project in Tianjin, said: "We are here to display intangible cultural heritage items and intangible cultural heritage products, the old people have seen the innovation of intangible cultural heritage, and the children have appreciated the connotation of excellent traditional Chinese culture. Through the Intangible Cultural Heritage Festival, we have not only achieved good economic benefits, but more importantly, realized the dissemination of intangible cultural heritage. ”
On the evening of February 11, 2024, people watched the lanterns in Baotu Spring Park in Jinan City. Photo by Xinhua News Agency reporter Xu Suhua
Confident Chinese Year: The New Year breeds hope
Inside the stadium, the team flag is unfurled, the reed sheng is sounding, the gongs and drums are noisy, and outside the stadium, the lanterns are hung high, and the tourists come and go, making it a lively scene of the New Year...... On the fourth day of the Lunar New Year, in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, the "village super" of the Year of the Jiachen Dragon kicked off.
"This is the first large-scale 'cultural and sports carnival' ushered in by Rongjiang people during the Spring Festival since the 'village super' event became popular in the midsummer of 2023, attracting tens of thousands of spectators. Yang Bing, the on-site commentator and a native of Rongjiang, proudly said that the "village super" with "football" and "national culture" as its distinctive characteristics not only added to the festival atmosphere, but also greatly promoted the local economic development and encouraged people to work hard with a more high-spirited outlook.
On February 3, 2024, the 2024 National "Village Evening" demonstration and display activity and Guizhou "Village Super Village Evening" kicked off in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province. This is a musical fireworks show staged at the "Village Evening" (drone photo). Photo by Xinhua News Agency reporter Liu Xu
In the past year, the "Village Super" series of events has been viewed more than 58 billion times on the whole network, attracting a total of 7.33 million tourists, which has effectively driven the consumption of hotels, restaurants and special products in Rongjiang.
"Good start" wins "full house". The beauty of humanity is constantly enriching the connotation of high-quality development, inheriting and developing in reform and innovation, and better meeting the new needs of the people for a better life.
On February 16, the box office of the 2024 Spring Festival stalls once again came to good news.
On February 12, 2024, in Fenghe Cinema, Renhuai City, Guizhou Province, citizens passed by the promotional posters of the Spring Festival movies. Xinhua News Agency (photo by Chen Yong)
Watching movies for the Chinese New Year has become a cultural activity that many people are accustomed to. Wang Aihong, a 65-year-old movie fan from Hangzhou, and her family went to Shanghai to save their relatives during the Spring Festival, so they specially arranged a "cinema leisure day trip" for the whole family. "Everyone watched "Article 20" and "Flying Life 2" together, and they are about to watch "Hot and Hot", which is very happy. Wang Aihong said.
According to the data, from February 10th to 11th, more than 1.3 million people bought tickets to watch movies in Shanghai within 48 hours, and Shanghai became the city with the largest number of moviegoers in the country at the initial stage of the Spring Festival. The major cinemas have opened full performances and added zero-point performances to meet the diverse needs of the audience.
"There are many good films and popular during the Spring Festival this year, especially the quality of domestic comedy films continues to improve, and the audience has received rave reviews. Lu Ying, manager of UME Cinema Shanghai Xintiandi store, predicts that the box office of the movie will further rise.
Data from the ticketing information collection platform of the China Performance Industry Association also shows that from February 1 to 29, the number of performances on sale on major ticketing platforms is more than 2,200, and the number of performances exceeds 8,500.
Benefiting the people with culture and culture. While cultural consumption creates economic benefits during the Spring Festival, the most important thing is to enrich people's spiritual world.
"I came to Quanzhou thousands of miles away, in addition to wanting to experience hairpins, I also wanted to have an in-depth understanding of the profound cultural connotation of the city, and also to relax my spirit for resuming work after the holiday. Zhu Linxuan, a tourist from Wuhan, chose to go to the ancient city of Quanzhou for the New Year and enjoy a "slow" holiday.
Tourists wearing hairpins visit Pupu Village, Quanzhou City, Fujian Province, January 26, 2024. Photo by Xinhua News Agency reporter Wei Peiquan
Cultural prosperity and economic prosperity are the true portrayal of Quanzhou - it is a city of humanity with 22 world heritage sites and 44 national key cultural relics protection units, as well as a prosperous city with a GDP of more than one trillion yuan and nine industrial clusters of 100 billion yuan.
In 2023, Quanzhou received a total of 86,529,700 domestic and foreign tourists, an increase of 53.9% over the same period of the previous year, and the total tourism revenue exceeded 100 billion yuan, reaching 100.240 billion yuan, an increase of 68.9% over the same period of the previous year. People enjoy the fireworks of the thousand-year-old city here, and the city is also renewed and developed in the "two-way rush".
"In-depth excavation of local cultural heritage resources and traditional folk customs, Quanzhou will strive to reproduce the prosperity of Quanzhou in the Song and Yuan dynasties by holding folk activities such as the Intangible Cultural Heritage Festival and the Lantern Festival. At the same time, it has also launched measures to benefit the people, such as the issuance of cultural and tourism consumption vouchers and discount reductions, so that people can have a sense of gain and happiness, and better meet people's yearning for a 'World Heritage City'. Lv Xiujia, director of the Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism, said.
The dragon leaps and the tiger leaps, and the fish leaps over the dragon gate. Through the window of China's economy in the Spring Festival, people witness the beginning of the year in which humanity and economy complement each other, and read China's practice of "development for the people".
This Spring Festival, we feel the humanistic value of high-quality development and start the new year with confidence.
Text reporters: Xu Zhuang, Shi Yucen, Wang Sibei, Deng Ruixuan, Li Chunyu, Tian Chenxu, Wei Jingyu, Yang Shaogong, Zheng Xin, Li Yating, Luo Yu, Xu Xiaoqing, Wu Jianfeng
Video reporters: Zhang Jiajin, Zhang Yu, Zeng Wei, Xu Siyu, Peng Yuan, Zhang Sheng, Ye Ziyan, Chen Chang, Lin Kai, Li Yanan, Sun Lei, Jia Hongguang (intern)
Poster design: Zhao Danyang
Editors: Bai Chun, Liao Yi, Wu Mengtong, Xu Liang, Wu Jianlu, Fan Yuqing, Hou Bangxing, Hu Bixia
Co-ordinator: He Yuxin