Andy Lau can't take it anymore, following "Let's Shake the Sun Together", another highly anticipated film "Mr. Red Carpet" also recently announced its withdrawal from the Spring Festival file.
This film, directed by Ning Hao and starring Andy Lau, was originally regarded as a dark horse for this year's Spring Festival, but due to the poor box office and word-of-mouth, this decision had to be made in the end.
"Mr. Red Carpet" focuses on the entertainment industry, and through the perspective of the big star male protagonist, it exposes the unspoken rules and some bad behaviors of the entertainment industry. The film is well-made, the characters are distinct, and the contradictions and conflicts go straight to the hearts of the audience, which should have been a thought-provoking masterpiece of realistic themes.
However, despite the film's luxurious cast and excellent production team, it suffered an embarrassing situation of cold box office and poor reputation after its release.
It only received a box office score of 81 million in seven days of release, making "Mr. Red Carpet" the bottom of the five commercial films in the Spring Festival file. Under the hot momentum of the head films "Hot and Hot" and "Flying Life 2", the number of films scheduled for the film is declining day by day, and before the final announcement of its withdrawal from the Spring Festival file, only 1.5% of the film schedule and a single-day box office of 4.15 million remained. This achievement obviously cannot compete with other films of the same period.
There are many reasons for the box office failure of "Mr. Red Carpet". First of all, the theme of the entertainment industry may be relatively unfamiliar to ordinary audiences, this film is a black humor comedy, and the poster of the film has a sentence: "The elegance of minimalism is reflected in the respect for the audience, leaving the right to choose and think to the audience." "Make it difficult for the audience to resonate.
Secondly, the publicity and promotion of the film may not be in place enough and does not attract enough audience attention. In addition, the strong competitive pressure of other films in the same period also contributed to the poor box office.
Although "Mr. Red Carpet" suffered a setback at the box office and word of mouth, choosing to withdraw from the Spring Festival stall is not a bad thing. Re-release in a more relaxed schedule environment may bring more attention and opportunities to the film.
After all, films such as Jia Ling's "Hot and Hot" and Shen Teng's "Flying Life 2" occupy a clear advantage in the competition for the Spring Festival, while "Mr. Red Carpet" does not have an obvious chance of winning compared with it.
After withdrawing from the Spring Festival, "Mr. Red Carpet" will have more time and space to promote and attract more audiences to the theater to watch. In addition, the film's reputation is also expected to be improved after the re-release, after all, in the Spring Festival file with more than 7 points for all members, the 6.9 score of "Mr. Red Carpet" is not low.
Overall, the exit of "Mr. Red Carpet", although regrettable, is also out of consideration for the market and the audience. It is hoped that when it is re-released in the future, the film will receive more attention and support, giving audiences the opportunity to enjoy this well-made and meaningful work.
At the same time, we also look forward to other films showing more exciting performances in the competition for the Spring Festival file, bringing a pleasant viewing experience to the audience.