Title: Reflections on the publicity strategy of the popular film "Article 20" during the Spring Festival
Introduction: Recently, the much-watched Spring Festival hit movie "Article 20" has sparked public discussion, and the low-key brand promotion strategy of the protagonists Lei Jiayin and Ma Li is in contrast to Zhao Liying's bright performance, which has brought questions to the early publicity of this film. Despite this, the lavish lineup and excellent performances inside the film still managed to attract a large audience.
Text: The movie "Article 20" is based on real events and tells the plight of people with disabilities. The heroine of the film, Zhao Liying, successfully brought the audience into the inner world of the character with her excellent performance, forming a strong resonance. Surprisingly, however, the film is actually a comedy full of joy. The starring team is composed of powerful actors such as Lei Jiayin and Ma Li, and their outstanding performance makes the movie reveal more warmth and touching.
In addition, the production team of "Article 20" is star-studded, bringing together many popular stars, such as actor Zhang Yi, "sister-in-law" Gao Ye, Fan Wei, Wang Xiao, and Yu Hewei and others. This movie not only surprised fans, but also brought countless laughter and emotion to ordinary audiences.
However, it is worth noting that the film's initial publicity focused on depicting how Zhao Liying's character in the play faced pain and despair, ignoring the existence of the other leading actors. This method has aroused concerns about the quality of the film among some viewers, and some people doubt whether the film can win word-of-mouth and box office during the fiercely competitive Spring Festival.
In response to the publicity strategy, some media and netizens put forward their own views. Some people believe that Article 20 should show more diverse character creation and emotional connotations, while others suggest that more attention should be paid to the acting skills and personality charm of the protagonists. Either point of view, it reflects the public's expectation and desire for excellent film works.
Conclusion: To sum up, although "Article 20" has caused some controversy in terms of publicity, its excellent script, distinctive directing skills, and star-studded cast and crew have produced good chemistry and attracted a large number of audiences. At the same time, the public's dual attention to the quality of the film and the marketing strategy also demonstrate the continuous progress and improvement of the development of the cultural industry in the mainland.
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