Which of the eight famous wines is your favorite?
In 2023, the average profit margin of the eight famous liquors in mainland China will exceed 50%, and the total net profit will be as high as 136.9 billion yuan. The eight famous liquors (liquor) are: Kweichow Moutai, Shanxi Fenjiu, Shaanxi Xifeng Liquor, Sichuan Luzhou Laojiao, Wuliangye, Jiannanchun, Yanghe Shares, and Gujing Gongjiu.
First, Kweichow Moutai Group, with sales of 105.3 billion yuan in 2023 and a net profit of 52.9 billion yuan, ranking first in the industry, the representative Feitian series 53% vol, sauce-flavored liquor, the official suggested retail price is 1499 yuan, but the majority of drinking friends do not accept his suggestion, and the current retail price of Jingdong generally reaches 2800-3000 yuan. Not only is the sales price high, but the sales volume is also very good, and the supply exceeds demand, and Moutai Group's own APP-i Moutai is estimated to be the only one in the world that can't buy its own products on its official website.
So why is Moutai so expensive? The reasons for this are as follows: First, capital speculation, when capital is profitable, especially when it is usury, it will do whatever it takes to speculate, and high prices can make people who speculate a lot of profits.
Second, financial attributes, when the enterprise cooperates with the capital control variable, the wine becomes a collectible, in order to maintain a high price, it is necessary to control the output, artificially create scarcity, and scarce products can easily become hard currency. For example, the diamond of thirty years ago, the example of De Beers.
Third, social attributes, when the fame and price are in place, there is a social attribute, when you invite guests to dinner and take out 53% Feitian Moutai, you don't have to say anything, the guests can feel your respect for him, which is not to give face to other wines.
Second, Shanxi Fenjiu, with an estimated sales of 35.7 billion yuan and a net profit of 12.6 billion yuan in 2023, ranks second among the four famous liquors. The representative work Qinghuafen 20, 52% fragrant liquor, the official suggested retail price is 508 yuan, and the current Jingdong retail price is 442 yuan, which is very cost-effective. I think Fenjiu deserves its name, it is a famous wine in the true sense, people's wine, low price, high quality, so that more Chinese drink high-quality liquor. If you have to choose a kind of liquor to drink, I think Qinghua Fenjiu 20 is the best to drink, there is no one, the wall crack is recommended. Huang Bofen should be the most widely used liquor product, that is, the sales of ration wine and low-cost liquor are too good, and the lack of ultra-high-end products, so it seriously affects the turnover and net profit of Fenjiu, I hope that Fenjiu Group will make up for the shortcomings as soon as possible while ensuring the quality of low-end products, and launch high-end and ultra-high-end products, and the current Qinghua Fen 30 revival version is not enough to support the brand. Come on!
Third, Luzhou Laojiao, with sales estimated at 30 billion yuan and net profit estimated at 14 billion yuan in 2023. The representative work is Guojiao 1573, 52% strong aroma liquor, the official suggested retail price is 1499 yuan, and the current Jingdong retail price is 1000 yuan, which is very good.
National Cellar 1573 originates from the 1573 National Treasure Cellar Pond Group, which was founded in 1573 A.D., has been continuously used to this day, and the original appearance of the original site has been completely protected, and is brewed by hand through the traditional brewing techniques of Luzhou Laojiao Liquor, which was selected as the first batch of national intangible cultural heritage. As one of the four famous liquors in the mainland, the quality of Guojiao is as trustworthy as ever, when you are tired of drinking the sauce flavor type, come and drink the fragrant 1573.
Fourth, Xifeng Liquor, with sales of 10.34 billion yuan in 2023 and an estimated net profit of 3.4 billion yuan. The representative work is Hongxifeng, 52% phoenix-flavored liquor, the official suggested retail price is 1499 yuan, and the current Jingdong retail price is 900 yuan.
Douyin Encyclopedia: Xifeng wine began in the Yin Shang era and flourished in the Tang and Song dynasties, with a history of more than 3,000 years. It is famous for its unique style of colorless, clear and transparent, mellow and fragrant, clear but not light, strong but not gaudy, and integrates the advantages of light fragrance and strong fragrance. Xifeng liquor is known for its characteristics of "no head, no dry throat, and long aftertaste", and is known as one of the four famous liquors in China. The phoenix in the wine - Xifeng wine, is worth having. Xifeng Liquor is the oldest liquor company in mainland China.
Fifth, Jian Nanchun, with sales estimated at 17.3 billion yuan in 2023 (15.7 billion yuan as of November 2023) and net profit estimated at 4.9 billion yuan. The representative crystal sword, the official suggested retail price is 489 yuan, and the current retail price of Jingdong is 479 yuan. Tang court wine, prosperous sword Nanchun. Jian Nanchun is the imperial wine of the Tang Dynasty that has survived in the official history, so if you want to talk about the historical heritage, Jian Nanchun is not far behind. The price is also quite beautiful, and it doesn't taste good.
The sixth place, Wuliangye, has an estimated annual sales of 83.5 billion yuan and a net profit of 30.4 billion yuan. The representative work is Puwu, the official suggested retail price is 1299 yuan, and the current retail price of Jingdong is 1009 yuan. Thirty years in the east of the river, thirty years in the west of the river. I still remember that Wuliangye was even more awesome than Moutai back then, and it topped the list for many years. At present, Wuliangye products are not focused enough, especially the authorized products are mixed, I am really afraid of smashing the signboard of Wuliangye, fortunately, the management has found this problem, in recent years, the management has strengthened the management of the authorized series, and the brand has begun to focus, I believe that it will not take long for sales to break through the 100 billion mark, because Wuliangye Puwu is really delicious, and I personally feel that it is better than the Moutai Feitian series.
The seventh place, Yanghe shares, annual sales are estimated to be 40.4 billion yuan, and net profit is estimated to be 13.6 billion yuan. The representative work is Sky Blue, the official suggested retail price is 398 yuan, and the retail price of Jingdong is 318 yuan. "The widest thing in the world is the sea, higher than the sea is the sky, and more extensive than the sky is the feelings of men. Yanghe's advertising slogan is deeply rooted in the hearts of the people, sales are also rising, and the product layout is also very reasonable, the blue of the sea, the blue of the sky, the blue of dreams, the low, medium and high are properly matched, and the quality of the fist product is hard enough, soft and smooth.
The eighth place, Gujing Gongjiu, has an estimated annual sales of 21.3 billion yuan and a net profit of 5.1 billion yuan. The representative work is the original year of the pulp ancient 5. The official suggested retail price is 170 yuan, and the current retail price of Jingdong is 138 yuan. The price is quite beautiful. It's been a long time without your letter, it's been a long time since I've heard from you, Gujing Gongjiu, which used to be very popular, has been quite low-key in the market in recent years.
Has so much wine cut your leeks? Which one is your favorite? #
What are the top eight wines in your mind?