Following the Denza N7 and BYD Song L, another BYD hunting station wagon was exposed.
Recently, some media exposed a group of spy photos of BYD's hunting station wagon, and ridiculed the car as "Pingshan Pamei".
Judging from the spy photos, the front face of this new car is completely closed, the side profile is slender, the body is relatively flat, the ground clearance is low, and the frameless doors and hidden door handles popular in new energy vehicles are used, so it is speculated that the car is likely to be a pure electric model.
In addition, the front of the car is equipped with sharp and slender headlights, and with the flat body design, the overall sense of sportiness is very sporty. The rear of the car is heavily camouflaged, and the taillight design is not yet observable.
Although the front face, the rear of the car, or the wheels, there is no logo information of the new car. However, it is reported that the new car belongs to the DENZA brand.
It is worth noting that as early as September last year, a BYD hunting station wagon was photographed in spy photos, and it is expected to be the same model as the photographed model from the outside, but the new car has been completely absent since then, presumably BYD has to optimize some details.
Last year was BYD's "big year of hunting and loading", with the new Denza N7 and Song L, which is known as the most beautiful BYD, successively launched. However, the market feedback of these two models has shown a situation of ice and fire.
First of all, the Denza N7, the overall performance of this model is still good, but its sales are more embarrassing. In 2023, only 6,437 units of the Denza N7 were sold, which can be said to have completely failed to meet market expectations. Heading into the new year, Denza sold 9,068 units in January, but the Denza N7 only sold 320 units.
Many people believe that the sluggishness of the Denza N7 comes from the slightly weird "dragon beard" shape on the current model, which affects the appearance of the whole car, thereby lowering sales.
Fortunately, DENZA is still very persuasive, and on the recently exposed new DENZA N7 declaration map, we were pleasantly surprised to see that the two unsightly dragon whiskers of DENZA N7 are gone, and the entire front face looks simple and atmospheric, and there is a relatively strong fashion atmosphere. This also made people optimistic about the prospects of this model at once.
As for Song L, it is very exaggerated, this new car was announced on December 15, 2023, and its guide price range is 189,800-249,800 yuan.
It has sold 10,003 units in its first month of operation. According to BYD's recent release, the sales volume of the Song L in January 2024 will be 10,800 units, which can be described as a good start, and it will be a hit when it is launched, and its sales have successfully exceeded 10,000 for two consecutive months.
The key to Song L's success is the same as the reason for the loneliness of Denza N7, that is, appearance, but Song L is outrageous, and many users are paying for Song L's appearance. The success of the Song L is also the fundamental reason for the modification of the appearance of the Denza N7. After all, in terms of product power, the DENZA N7 is really capable of fighting.
After the success of Song L and the modification of the appearance of the Denza N7, I believe that BYD will become more and more proficient in the appearance of the new car, so after this "Pingshan Pamei" was exposed, many netizens left a message at the bottom: "If you want to look like this, you will buy it." ”