In January 2024, new light vehicle sales in Brazil increased significantly. Sales exceeded 150,000 units, with 152,062 units. This represents a year-on-year increase of 16.6%. The performance of Chinese brands is okay. The best seller is BYD. With 4,299 deliveries, it maintained its 10th position. Chery followed. With sales of 3,470 units, it ranked 11th. It increased by 161.5% year-on-year, and sales doubled. Great Wall ranked 14th with 2,316 units sold. The ranking has risen by 1 level from December 2023.
The presence of Chinese car brands in this Brazilian market is gradually increasing. BYD performed positively. Ranked in the top 10 for two months in a row. The market share reached 2.8%, breaking the historical record. Sales reached 4,299 units.
Chery ranked 11th. Sales reached 3,470 units, with a market share of 2.3%. It increased by 161.5% year-on-year, and sales doubled.
Great Wall Motors also set a new record. With sales of 2,316 units, it gained a market share of 1.5%. This is a new height for Great Wall in the Brazilian market. Ranked 14th, this is also the highest ranking of Great Wall in the Brazilian market. Up 1 level from December 2023.
The top five brands in terms of sales volume are the same as in December 2023. The top three brands have failed to keep up with the growth of the market. The growth of the leader Fiat is slightly behind. This represents a year-on-year increase of 7.9%. Sales of 30,852 units were in the early 30,000s. The market share is 20.3%. Still standing in the championship position by a big margin.
Volkswagen, with a year-on-year increase of 10.5 percent, also failed to fully keep up with the pace of market growth. It has a 14.6% market share with 22,144 units sold. Chevrolet's performance was even more disappointing. It fell by 16.6% year-on-year, and sales were only 18,912 units. The market share is only 12.4%.
Hyundai and Toyota swapped places. Hyundai became the best-performing Asian brand. It ranked fourth with 14,237 units sold. The year-on-year increase was 23.6%, and the sales volume was close to a quarter. The performance was outstanding. Toyota is behind Hyundai. The sales volume was 14,237 units, with a market share of 9.4%. It fell by 10.5% year-on-year, and the performance was weak.
Nissan and Honda performed well. The two Japanese brands grew by 49.9% and 57.5%, respectively. Ford and RAM are growing even more. Ford increased by 92.5% year-on-year, and its sales increased by nearly 1 times. RAM increased by 283.3% year-on-year, an increase of nearly three times.
The performance of the models is not good, and no model has sold more than 10,000 units. In the previous months, it was the norm for three or more models to sell more than 10,000 units per month. The BYD Dolphin ranked 30th, setting a new record. The sales volume was 1,820 units.
The best seller was the Fiat pickup Strada, which sold 8,022 units. This represents a year-on-year increase of 14.6%. Hyundai's HB20 compact car performed well. It increased by 54.5% year-on-year, ranking second with sales of 7,478 units. Up two levels from December 2023.
Volkswagen Polo sales more than tripled, up 243.2% year-on-year. It ranked third with 7,258 units sold. Sales of the Chevrolet Onix plummeted. It decreased by 20.2% year-on-year, with sales of 5,714 units. From second place in December 2023 to fourth place.