Every Chinese New Year is the traditional peak season for gold. This year is the Year of the Dragon, and dragon-themed gold jewellery is very popular.
Previously, there were media reports that before the Spring Festival, the queue to buy gold at the Shanghai City God Temple had turned three corners, and some people bought more than 200,000 yuan of gold jewelry in one go.
In recent days, the popularity of gold has become even greater, and the discussion about Dragon Year jewelry on social platforms is also very hot.
The reporter learned from a number of gold stores in many places across the country that the customer flow in the store has increased recently, and all kinds of gold jewelry in the Year of the Dragon are favored by more and more young consumers.
Merchant: Too busy to eat
There were customers queuing for two hours
Two days before the Spring Festival, Hangzhou's low-temperature, wet and cold weather could not stop the enthusiasm of citizens to buy gold.
In a gold store in Xiaoshan District, five "post-75" girlfriends met to come to the store. After looking around, they each bought a gold safety buckle. "We are 40 years old girlfriends, the Chinese New Year, together to buy a peace buckle to a good meaning of peace and auspicious! We have just discussed, next year each person to buy a gold pendant. One of the women said.
The gold safety buckle bought by five girlfriends
The reporter noticed that there were constant customers in the store, some people bought gold jewelry for the Year of the Dragon, and some people bought gold bracelets. Lan Lan, the proprietress on the side, told reporters that she has been too busy these days, busy from 9 o'clock in the morning to 10 o'clock at night every day, and she didn't even have time to eat lunch and dinner the day before, "especially those guests who want to weave ropes for gold ornaments, they have to line up every day, and some guests have queued for more than two hours." ”
Consumers queuing up to buy gold
On the same day, in a gold store in the MixC in Hangzhou, the reporter also saw the queuing phenomenon. A young girl just bought two classic gold jewelry and spent more than 30,000 yuan. A couple next to them are picking out gifts for this year's Valentine's Day.
The sales staff told reporters that in the past few days, the store has been busy with activities and the Spring Festival node, and the online consultation of the store has to be closed.
The influencer style sells very well
"Recently, there have been more people coming out to play during the holidays, and more people have come to buy the 'Dragon Annuity'. A salesperson in Shanghai's Yuyuan business district told reporters that since the end of last year, all kinds of jewelry with the theme of dragon elements have been widely popular, and recently with the promotion of business districts, the flow of gold jewelry stores has increased again, especially some Internet celebrity styles are selling very well.
According to a clerk in a gold store in Qingpu, Shanghai, "Generally, men like to choose safe and sound brands, and women usually choose the latest products with rich surpluses, which combine the elements of dragons and fishes, which means better, and the overall store sales and customer flow have increased significantly compared with the previous month." ”
The reporter learned that before and after the Spring Festival, it is usually the peak season for gold consumption. The reason for the hot sale of dragon gold is that the gold jewelry of dragon element is novel and fashionable, and has more innovation and connotation in design and naming, which is more in line with contemporary aesthetics. At the same time, in response to the strong holiday market demand, a number of gold jewelry merchants have also carried out promotional activities, similar to "gold jewelry gold price derogation of 40 yuan" and other promotional words can be seen everywhere.
The sales of "Dragon Annuity" are booming, and many places are sold out, sold short, and out of stock
In a gold product sales store in Beijing's Xicheng District, the entire store was crowded. In addition to the very hot sales of some traditional dragon gold products, those dragon gold jewelry with cute appearance and creativity are also loved by young consumers.
In addition to gold jewelry, various forms of dragon gold products, such as Year of the Dragon banknotes, gold bars, and gold coins, are also very popular. A store in Shenzhen Shuibei Gold Wholesale Market said that at the beginning of January this year, the store got an external IP authorization, and a new gold mobile phone sticker for the mascot of the Year of the Dragon was launched on the online platform, with a unit price of less than 100 yuan, and it was sold out as soon as it was put on the shelves, and now the pre-sale orders have been scheduled for the new year.
Wang Jing, manager of a gold store in Qingdao City, Shandong Province, told reporters that this year's Year of the Dragon investment gold bars were sold out, and they were basically sold out about a month ago. In addition to the hot sales of offline gold stores, some online sales platforms are also very popular.
Did you buy gold for Chinese New Year this year?
(Source: Qianjiang Evening News WeChat official account)
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