The withdrawal orders of Beijing and Hangzhou against the Argentine national team have intensified the storm. The situation has deteriorated! Messi ignored the termination of the contract and released an advertisement, and J&T counterattacked and reported that the e-commerce company collectively refused to deliver!
The reticence of brands, especially those domestic brands that have endorsement cooperation with Messi, is obviously a disregard for consumer sentiment and a contempt for public wisdom. This attitude suggests that these brands value the influence of their spokespersons more than their social responsibility. The response of certain food and beverage brands that is defiant in the face of public outrage will undoubtedly undermine people's perception of their brand image.
As for the reaction of J&T Express, it completely ignored public sentiment
Their rash response to this crisis has not only been shocking, but has also exacerbated public discontent and revulsion. This practice not only adds fuel to the fire, but also reflects an irresponsible attitude towards one's own brand reputation.
Fortunately, the public did not back down easily. Their collective behavior, from boycotting irresponsible brands to prompting e-commerce platforms and merchants to sever their cooperation with J&T, shows the great power of the people. This spontaneous action not only shows public solidarity, but also sends a strong warning to companies that neglect their social responsibilities.
Although the competition in China's express delivery market is fierce, this does not mean that companies can ignore business ethics and social responsibility
The crisis faced by J&T Express is not only a major blow to its brand, but also a wake-up call to the entire industry. Courier companies in China must realize that their success is not only based on efficient service, but more importantly on earning the trust and respect of consumers.
In today's world of information explosion and social media proliferation, any inappropriate decision can provoke a strong reaction from the public. In the end, they are facing not only short-term financial losses, but also a long-term crisis of brand trust.
In this turmoil caused by irresponsible behavior, the importance of public power is clear. When brands and public figures forget their social responsibilities, it's we who speak up for social justice through collective action. This is not only a punishment for brands that ignore consumer sentiment, but also a reminder to society as a whole: in this interconnected world, every behavior can be amplified, and only by truly respecting consumers can companies stay in the market for the long term.
Netizens are hotly discussing the relationship between Messi and J&T
A netizen commented: Half the world is at war, but I eat dumplings at home for the New Year, it is my country that makes me so comfortable, so I do not allow anyone to snub my motherland! There is no idol in front of the country, the people must be united, football is just a hobby, and patriotism must be engraved in the bones. Our generation should be self-reliant, support Huo Qigang, and support the Hangzhou Sports Bureau!
Another netizen said: Our company prohibits J&T Express, if the customer finds that the delivery is J&T, he can apply for a refund only [Bixin]
Another netizen commented: If you don't send J&T Express, refuse it directly, or apply for a refund only for bad reviews [look], because I only have J&T service here!
In this whirlpool of public opinion, not only the brand and personal image have been tested, but the moral code and business ethics of the entire market have also been re-examined. The awakening of consumers is not limited to reacting to specific events, but goes deep into the deep demands for brand value and social responsibility. In this context, how to maintain public image and social responsibility while pursuing profits has become an important issue.
As the incident continued to ferment, more voices joined the discussion. Social media is full of discussions about brand ethics, and people are no longer just concerned about the quality and price of the product, but more about the values and code of conduct behind the business.
At the same time, some companies are responding to public demands to rebuild trust with consumers by improving partner selection, strengthening social responsibility practices, and engaging in philanthropic activities. These actions not only demonstrate the importance that companies attach to public concerns, but also lay a good foundation for the long-term development of enterprises.
In the process, the power of consumers has grown, and they have influenced business decisions through social media and market behavior. This change, though caused by a public relations crisis, could lead the industry towards a healthier, more sustainable future.
The development of this incident is also a reminder to all businesses, regardless of size, that they cannot ignore public sentiment and social responsibility. In today's globalized world, every decision is under public scrutiny, and only companies that truly respect consumers and actively fulfill their social responsibilities can stand out in the highly competitive market.
Today, this crisis is not only a test for individual brands and public figures, but also an important test for the morality and business ethics of society as a whole. In this complex and ever-changing world, only those individuals and enterprises who truly understand and practice social responsibility can win the respect of the public and the recognition of the market.