Last night, a photo of a children's version of the Shenhua jersey that had not been seen suddenly came out in the evening, according to people familiar with the matter, the place where the jersey was released was Nike's flagship center on Huaihai Road in Shanghai, although it was not confirmed, but consciously told us that there is no possibility of fraud and misunderstanding, although it is a children's model, but this should be the new jersey of the whole season of Shenhua's 30th anniversary.
Soon after, the well-known 2024 season jersey exposure blogger, Weibo user DdddoubleV, released a drawing version of the new 2024 season Shenhua jersey, confirming that the design of the children's version of the jersey just now is the jersey of Shenhua for the new season.
Since the last release of the design of the new season i96, the Shenhua fan circle has exploded, and the i96 alone contains so many bold and avant-garde design innovations and ingenuity (for details, please refer to my previous detailed article "Big misunderstanding! The new cultural landmark is clear in the chest! Nike ghost design kicks off the new season!", which makes fans look forward to the official version of the jersey for the 30th anniversary.
And last night's sudden fryer also made the fan circle explode again, this highly customized design, the placement of classic elements, and the cultural depth contained in it, once again reflected Nike and Shenhua's thinking and attitude towards the 30th anniversary.
Expand the details below.
First of all, starting from the neckline, the pattern in the neckline is the redesign and creation of the word "Shen", combined with Shanghai's city flower magnolia (also one of the elements of the Shenhua team emblem), the 6 petals represent our club's thinking and innovation on football from 6 dimensions: competition, culture, heritage, fans, public welfare and brand. There may be other explanations, but they are pretty much the same.
The gold and white color scheme not only symbolizes Shenhua's pure white and flawless original intention, but also is the best commentary on the glory of the body.
This year's neckline design uses the unique design language of the V-neck, and we all know that in the past season, Shenhua has achieved brilliant achievements, and in the first year of the new owner's ownership, we won the FA Cup and qualified directly for the AFC Champions League Classic. And the English letter "VICTORY" is also what Shenhua has been pursuing. In keeping with this aggressiveness, the use of a V-neckline is obviously the most appropriate, and such design details allow fans to feel positive signals from the club at all times
The following focuses on the pattern of the main body of this year's jersey.
All the lines are presented on a blue background, composed of 4 square blocks of different sizes of dots, visually giving people a design feeling of 4 quadrants, and each quadrant combined with the 8 edge lines of the jersey edge stroke, implying that 30 years along the way, fans come from all directions, and at the same time with different sizes of dots, implying that different nationalities, different professions, different beliefs, and even different cities and countries have supported this great team. This is an inclusive city, but also an inclusive team, all individuals can be a part of it, and every size of the dot can also occupy the same size of the area, interpreting that at the fan level, there are no special circumstances, everyone is equal, and everyone can enjoy the blue glory given to everyone by the Shenhua team.
In addition, the jersey uses a highly creative cut to disconnect the upper parts of the jersey body, and the shoulders and arms are separated from the body, forming a new dot-like array, indicating that the number of Shenhua fans has no boundaries and is endless. In addition to the number that you think is already the limit, there are actually more Shenhua fan groups that you can't imagine, and it is a powerful response to the irresponsible remarks that some people think are 20 or 30 million big city teams, and Weibo only pays attention to more than 5 million irresponsible remarks.
At the same time, there is another detail that has been discovered by fans. The jersey has a completely different approach to the top and bottom (neckline, hem) and left and right (two cuffs) hems.
First of all, the neckline and hem, the direct end without too much processing shows that within a certain latitude, there is no boundary, no limit, which also indicates that the number of Shenhua fans actually has no boundary, endless, and constantly growing.
On the left and right sides of the cuffs, there is a very obvious edging treatment, indicating that another level of the fans, in fact, has a strong sense of boundary and binding force, which is what we call the moral level, showing the extremely high overall quality of Shenhua fans, and being protected by the dark blue edge strip inside, which is protected and guided by the blue faith.
Throughout, the jersey actually uses a more "pale" blue than before as the main color, but under the dot matrix of just the right representative fans, the jersey visually presents a variety of different blues, in addition to showing that Shenhua is not only very long in history, because we know that in fact, the team's blue has been a very detailed version for various historical reasons. On the other hand, it also shows the diversity of Shenhua fans, and it also means that only when fans are in it and participate in the growth of fans, Shenhua's blue color will have many possibilities, and it will be more blue and unique. It also shows the team's attention and recognition of fan culture, and also shows Nike's desire to have a better and closer interaction with fans.
Regarding the continued use of the red Nike LOGO, it is a continuation of the embellishment of red elements after the World Expo, and it actually shows the core values of Shenhua, that is, the prerequisite for maximizing the interests of the team, it must be to love the party and the country. Similarly, it also echoes the fine tradition of singing the national anthem before every game since he became the master for a long time.
It is reported that recently, Shenhua's new season jerseys will be sold in all aspects of various channels, and we can't wait, such excellent works, together with this 30th anniversary of the great season of the whole year, let us witness all this with the team!
Are you ready, brethren? Ullah!!!