As the Spring Festival approaches, all parts of the country are immersed in a joyful and peaceful festival atmosphere. In this moment, which symbolizes reunion and festivity, Honghualang adds a different color to the festival with a touch of bright Chinese red.
From city landmarks to bus bodies, from lighting up the Canton Tower to giant wine bottles, Honghualang brings a strong New Year's flavor to pedestrians coming and going with a touch of Chinese red, and fully launches the Spring Festival offensive.
Exclusive New Year's greeting bus, 100 city landmarks, Honghualang is full of the prosperous atmosphere of the Spring Festival
The Spring Festival is a feeling that every Chinese cannot let go. In this festival full of reunion and expectations, major brands have also ushered in a golden age to seize the market and capture the minds of consumers. In this year's marketing war, Honghualang successfully dominated major cities across the country with its unique marketing strategy.
As long as you pay a little attention, you will find that whether it is a busy commercial block or a densely populated transportation hub, there is a unique and eye-catching red mark of Honghualang - "Red Flower Lang Spring Festival", "Red Flower Lang Year of the Dragon" and "Red Flower Lang Blooming Nationwide for 20 Years +".
It is reported that the "Honghualang Prosperous Spring Festival" has lit up Beijing, Shanghai, Chongqing, Guangdong, Jiangsu, Henan, Sichuan and other landmarks in 100 cities across the country, creating a prosperous Spring Festival atmosphere throughout the country; 10,000 buses carrying "Honghualang blooming in the country for 20 years +" are shuttling between Shanghai, Zhejiang, Harbin, Sichuan and other 100 cities across the country, passing on the "banquet and enjoying good gifts" to thousands of households.
In Zhejiang, Chengdu, Chongqing and other places, Honghualang also launched an exclusive New Year's greeting bus, walking into the streets and alleys of the city with a touch of Chinese red to send New Year wishes to thousands of households.
In addition, Honghualang also occupies the core value of the highland, lighting up the Canton Tower, and in the airport road of Guiyang City, Guizhou Province, the unique Honghualang giant wine bottle captures the attention of passing tourists and pedestrians, so that travelers can feel the prosperous atmosphere of the Spring Festival.
Around the Spring Festival, people have more leisure time and a higher willingness to travel, and the flow of people in the city also peaks at this time. With the landmarks of 100 cities, 10,000 buses, and Honghualang's giant wine bottles, Honghualang connects the red and hot New Year flavors of the north and south of the river, and strongly occupies the highland of urban foot traffic, creating a prosperous atmosphere accompanied by Honghualang wherever consumers can see.
Comprehensive domination of the screen, accurate coverage, close to consumers for the Spring Festival
In the traditional culture of the Chinese, red is a symbol of auspiciousness, festivity and happiness. For thousands of years, the Chinese people's requirements for the New Year have not changed, and everyone hopes to have a festive, reunion, harmonious and peaceful atmosphere during the New Year.
For a long time, the desire of consumers is the love of Honghualang. During this year's Spring Festival, Honghualang launched Spring Festival marketing with "Prosperous Spring Festival", which is not only a keen insight into market trends, but also an in-depth understanding and emotional resonance of consumer needs.
In addition to advertising, during this year's Spring Festival, Honghualang will also let consumers feel the care of the brand through a series of warm activities: not only "Honghualang x CCTV Spring Festival Gala x Sichuan-Chongqing Spring Festival Gala" large-screen interaction, but also "Honghualang x Tianfu Eaves x 10,000 Thousand Seats" offline carnival. In the terminal market, relying on the festive attributes of Honghualang to open a prosperous festive display, the layout of the national core terminal outlets, with the most enthusiastic and enthusiastic ultimate service, to meet the enthusiasm of the majority of consumers.
When the top ten pictures of Langjiu in 2023 were released, Wang Bowei, general manager of Langjiu Co., Ltd., proposed three major upgrades of Langjiu's thoughts, team and products, among which the idea was upgraded as: "Entering 2024, Langjiu will be a little closer to consumers." "In more than a month into 2024, Honghualang will land in the market with a booming momentum, achieving full coverage of all channels, which is an important step for it to keep up with consumers.
Since its launch in 2003, Honghualang has been accompanying consumers for 20 years+. With its well-known wine quality and festive Chinese red packaging design, Honghualang has become one of the first choices for consumers' festival banquets, and has witnessed the happy moments of generation after generation and has become a classic in the memory of consumers.
In the Spring Festival of the Year of the Dragon in 2024, Honghualang once again sticks to consumers with its unique emotional value, so that the atmosphere of the Spring Festival is prosperous into thousands of households, which not only strengthens the cognition of choosing Honghualang for wine during the Spring Festival, but also allows Honghualang's "classics in memory" to continue.