Quality upgrades, packaging upgrades, and stable price systems: From July 1, 2024, the fifth-generation Honghualang 10 will begin to accept orders, and from September 1, 2024, it will be shipped according to the order order.
Under the guidance of the three upgrading concepts of "ideological upgrading, team upgrading, and product upgrading", after 4 years of research and development, the fifth-generation Honghualang 10 has rejuvenated the legend of the sauce fragrance model with "better function, more graceful learning, and stronger penetration":
In terms of quality, the fifth-generation Honghualang 10 continues the main base liquor for more than 4 years, and the proportion is not less than 80%, plus the blending of aged liquor and seasoned liquor that has been stored in the cave for more than 10 years, to build the ultimate quality of "4+10" load, and on this basis, the technological progress from "aroma production" to "Titian" has been completed, contributing richer grain koji aroma and fermented aroma to the fifth generation Honghualang, and the aroma is more aromatic and rich, forming the aroma characteristics of soy koji grain aging; The taste is more mellow and delicate, forming a thick and sweet taste experience; The personality is more unique and charming, highlighting the distinctive style, creating a unique flavor of "aged sauce koji grain, thick and sweet and long taste".
In terms of brand, the fifth-generation Honghualang 10 outer box continues Chinese red, conveys the festive meaning, expresses the brand proposition of "red and prosperous" with Chinese red, and highlights the brand image of "Honghualang" and "Lang brand" on the front; The structure has been upgraded to the classic shape of "up and down opening + base", and the volume of the outer box has been reduced by 7%, making it more convenient for consumers to carry; The base adopts ABS automatic molding process to form a self-locking anti-counterfeiting structure, and builds anti-counterfeiting capabilities with new technology.
Better function and more graceful learning is to more firmly protect the image of "the leading brand of banquet liquor in the country": Frost & Sullivan data, which completed the survey in October 2023, shows that in terms of the sales amount of each liquor series banquet channel in the first half of 2023, Honghualang banquet liquor (referring to the liquor used in public banquets such as wedding banquets, birthday banquets, and college banquets) leads the national sales volume.
In terms of taste, the fifth-generation Honghualang 10 consolidates the "most valuable taste" pedestal, and the outer box is decorated with a real picture of Jinzhubao, highlighting the identity expression of Langjiu Manor, containing the "growth and storage" brewing and storage context, and every drop of Honghualang is full of the taste of the manor.
In 2003, the festive atmosphere of Honghualang was launched, which opened the beautiful poem of "Honghualang, a model of sauce fragrance, and Honghonghonglang". After more than 20 years, Honghualang has gone through five product iterations and launched several packaging, and what has always remained the same is the adherence to quality and traditional craftsmanship.
From the "Honghualang Chinese Festival" to the "Honghualang Happy Carnival", from the "Honghualang Spring Festival" to the "2024 Honghualang Stars Night Concert", a series of interactive activities accompany consumers to spend every happy moment, so that the beautiful Chinese fragrance floats in thousands of households.
As a product that represents prosperity, classics and value: blooming in the country for 20 years, Honghualang has penetrated the north and south of the river with a warm and unrestrained red, entering thousands of households, and gradually becoming an indispensable touch of red in scenes such as family reunions, friend gatherings, business banquets, and Chinese New Year's Eve dinner tables. Today, the fifth-generation Honghualang "billing" will continue to brew poetry and beauty into the wine, and is determined to empower consumers with a better life.