Report Producer: Hot Cloud Data
| Modern themes account for more than 5% of all mini-games, and the number of two-dimensional and animation-themed mini-games is close to that of mobile games
◼In 2023, the theme with the largest number of WeChat mini games is Hyundai, accounting for more than 50%, which is higher than the proportion of modern themes in mobile game apps.
◼ The two-dimensional craze of mobile games is also reflected in WeChat mini games, with anime and two-dimensional themed mini games accounting for 27% of all mini games, with a total of nearly 3,800, approaching the number of anime and two-dimensional mobile games (3,900).
◼ The scale of girls-themed mini games has increased, becoming the sixth place in the ranking of themes.
| In 2023, the number and proportion of products in investment for casual puzzle and action mobile games will increase significantly compared with last year
◼In 2022, the game type with the largest number of pitching mobile game apps is role-playing, accounting for 39%, followed by casual puzzle and online earning, accounting for 19% and 11% respectively.
◼ By 2023, role-playing will still be the genre with the largest number of pitching mobile games, but its proportion will drop to 31%.
◼ The proportion of casual puzzles has risen to 25%, and the number of products in investment has also risen to about 4,500, an increase of about 700 from 2022, and the market for casual games is heating up.
| In 2023, the proportion of new investment in mobile game apps will drop to 52%, and WeChat mini games will be as high as 77%
◼In 2022, 58% of the mobile game apps that were launched for the first time in that year. In contrast, 52% of mobile game apps in 2023 will be launched for the first time in this year. It can be seen that in 2023, the proportion of new mobile game apps will decrease, while the proportion of non-new mobile game apps will continue to increase.
◼In 2023, 77% of the WeChat Mini Games will be launched for the first time in this year, and the number of new products and the overall number of launches will increase significantly, and the enthusiasm for WeChat Mini Games to open up buying volume is still high.
| In 2023, the amount of materials placed on mobile game apps will increase by 15% year-on-year, and the peak of advertising will occur during the Spring Festival and summer vacation
◼ From the perspective of material volume, the number of materials to be released in 2023 will be 24.66 million, an increase of 15% compared with 2022, but the number of creative groups of materials in 2023 will decrease year-on-year to 88.34 million, indicating that although the replacement of materials has increased, the scale has become more rational and the trend of refined delivery has become prominent.
◼ From the perspective of monthly trends, the number of monthly materials and the number of creative materials in 2023 will decline as a whole, and June on the eve of the Spring Festival and summer vacation is the peak of the whole year, with more than 11 million materials being launched.
| In 2023, the amount of materials and the number of creative groups of WeChat Mini Games will increase by more than two times compared with 2022
◼In 2023, WeChat Mini Games will continue to explode, with a total of 5.87 million materials and 16.15 million creative groups, with a year-on-year growth rate of more than 200%.
◼ Specific to the monthly trend, the number of materials and the number of creative groups of creative materials have risen all the way in the first half of the year, and the highest number of creative groups in June was 2.31 million.
◼ However, after entering the second half of the year, perhaps affected by the new regulations on the filing and listing of WeChat mini games, the scale of material delivery has narrowed significantly, with 500,000 pieces of material in December, a decrease of 90,000 pieces from January, and 1.15 million pieces of material creative groups, a decrease of 390,000 from January.
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