made a lot of money, and the annual revenue of many cross-border big sellers exceeded 6 billion

Rapid growth in performance

Among the many players running on the cross-border e-commerce track, some are laughing when they have achieved the goal of soaring performance, and some are secretly sad when they are not developing as well as they want.

The curtain of 2023 has fallen, and after a year of hard work, it is time to accept the results, and many cross-border sellers have announced their achievements in the past year. Among them, a number of cross-border big sellers sent gratifying reports, with annual revenue exceeding 6 billion yuan.

Zhiou Technology, which will land on the GEM in June 2023, is a member of this group that reaps the fruits of victory. According to the 2023 annual performance report released by Zhiou Technology, the company's revenue in the full fiscal year of 2023 will be between 6.02 billion and 6.1 billion yuan, an increase of 10.35%-11.82% compared with 2022, and the net profit attributable to shareholders of listed companies will be between 400 million and 420 million yuan, an increase of 59.93%-67.92% compared with 2022.

Zhiou Technology's annual revenue data Source: Leju Finance

Saiwei Times, known as the "Amazon Explosive Manufacturing Machine", will achieve an operating income of about 6.5-6.6 billion yuan in 2023, an increase of about 32.41%-34.45% year-on-year in 2022. In fact, it is not surprising that Saiwei Times can achieve such a brilliant performance, and the revenue of the big seller in the first three quarters of 2023 has reached 4.374 billion yuan, and it also invested 100 million yuan on the day of the release of the third quarter financial report for all shareholders.

The performance of the first three quarters of the Saiwei era Source: Seller's Home Official Account

In addition, the performance of Huakai Yibai Network, a wholly-owned subsidiary of Yibai Network, is also extraordinary, and it is expected to achieve operating income of about 6.4 billion yuan to 6.6 billion yuan and net profit of about 490 million yuan to 510 million yuan in the full fiscal year of 2023. Like the Saiwei era, Yibai Network generously issued a bonus of 90 million yuan.

There are still opportunities for nuggets

The phrase "a few happy and a few sad" is very appropriate in the cross-border e-commerce industry. The big sellers who made money were busy holding annual meetings and giving bonuses, while the sellers who were struggling with losses made the reluctant decision to take a forced holiday, suspend work and production, or even close the factory directly after many fruitless plans.

For example, after the company's orders plummeted in 2023 and some employees took turns off for 3 months, Dongguan Dachang Technology planned to announce a long vacation, which is equivalent to layoffs in disguise. For another example, Daqi Huasheng Electronics (Shenzhen) Co., Ltd., which has an operating history of nearly 30 years, said that the company is facing serious operating pressure and has decided to stop production from January 12, 2024 and dissolve all employees.

Employees are forced to take long vacations Source: China Times

Is the situation really so bad for cross-border e-commerce? In fact, at present, cross-border e-commerce is still an incremental market, and there are many industry and institutional opportunities.

Looking to the future and the entire cross-border e-commerce industry, there are huge opportunities in the 3C digital track. According to a report released by Digital Journal, the 3C digital track is booming in the global consumer market amid the growing consumer demand for smartphones, headphones and other redemption products, and the global market size is expected to reach about $1.02 trillion in 2023, maintaining a compound annual growth rate of 8.7%.

3C数码品类潜力巨大 图源：Digital Journal

With such a trend, many leading cross-border brands have followed one after another, and they have also proved with practical actions that despite the fierce competition in the Red Sea category, they can also find a breakthrough to break out of the encirclement, focusing on the data cable category, CableCreation, mobile phone holder brand PopSockets, etc., have shown amazing explosive power.

In general, opportunities have always been, such as clothing categories, beauty and personal care products, auto and motorcycle accessories, pet supplies, etc., are all subdivisions of the current cross-border e-commerce industry that still have huge nugget opportunities. However, it is important to note that where business opportunities arise, they will inevitably attract a large number of players. Therefore, challenges and opportunities coexist, and sellers must be very prepared, after all, "opportunities are always reserved for those who are prepared." ”

Author | Li Yizhong